The changing face of corporate fundraising
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The changing face of corporate fundraising

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  • 1. The changing face ofCorporate FundraisingDouglas Campbell RouseCorporate Partnerships DirectorSave the Children UK
  • 2. Global economyDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 3. Save the Children Corporate PartnershipsOrganisationalValue (GIK)Douglas Campbell RouseThe changing face of Corporate Fundraising
  • 4. How manypartnerships opportunitieswith a companycan you think of?Douglas Campbell RouseThe changing face of Corporate Fundraising
  • 5. Save the Children “value” partnershipopportunities from every Corporate Partner:1. Substantial donations.2. Core Business opportunities.3. Supporter Acquisition/Staff Engagement.4. Campaigning and Advocating.5. Commercial/Marketing activity.6. Gift in Kind.Douglas Campbell RouseThe changing face of Corporate Fundraising
  • 6. DonationsDonationsDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 7. Core Business ActivityDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 8. Supporter Acquisition/Staff EngagementDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 9. Campaigning and AdvocatingDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 10. Commercial/Marketing activityDouglas Campbell RouseThe changing face of Corporate Fundraising
  • 11. Gifts in Kind
  • 12. Douglas Campbell RouseThe changing face of Corporate FundraisingNOT FOR PROFIT STRUCTURE TO DELIVERSUCCESSFUL OUTCOMES1. CEO / Senior Management Buy in.2. Clear structure in Corporate PartnershipsTeam New Business Account Management.3. Establish cross organisational groups for biggerpartnerships e.g. Programmes, Policy, Campaigns, Marketing.
  • 13. Douglas Campbell RouseThe changing face of Corporate FundraisingCORPORATE STRUCTURETO DELIVER SUCCESSFUL OUTCOMES1. CEO / Senior Management Buy in.2. Account ManagementTeam / Charity Champions.3. Open communication channels – internal andexternal.4. Cross organisational groups for bigger partnerships.
  • 14. Douglas Campbell RouseThe changing face of Corporate Fundraising
  • 15. Douglas Campbell RouseThe changing face of Corporate FundraisingNew vision forReckitt BenckiserPartnership 2013-2020RB AND SAVE THE CHILDREN ARE helping TOSTOP DIARRHOEA BEING THE WORLD’SSECOND BIGGEST KILLER OF CHILDRENUNDER FIVE BY 2020 with initial funding of £23.5million to 2015BRAND &COMMERCIALINITIATIVESGLOBALEMPLOYEEENGAGEMENTPROGRAMMES RESEARCHINNOVATION
  • 16. Douglas Campbell RouseThe changing face of Corporate FundraisingQUESTIONS?
  • 17. Douglas Campbell RouseThe changing face of Corporate Fundraising