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The changing face ofCorporate FundraisingDouglas Campbell RouseCorporate Partnerships DirectorSave the Children UK
Global economyDouglas Campbell RouseThe changing face of Corporate Fundraising
Save the Children Corporate PartnershipsOrganisationalValue (GIK)Douglas Campbell RouseThe changing face of Corporate Fund...
How manypartnerships opportunitieswith a companycan you think of?Douglas Campbell RouseThe changing face of Corporate Fund...
Save the Children “value” partnershipopportunities from every Corporate Partner:1. Substantial donations.2. Core Business ...
DonationsDonationsDouglas Campbell RouseThe changing face of Corporate Fundraising
Core Business ActivityDouglas Campbell RouseThe changing face of Corporate Fundraising
Supporter Acquisition/Staff EngagementDouglas Campbell RouseThe changing face of Corporate Fundraising
Campaigning and AdvocatingDouglas Campbell RouseThe changing face of Corporate Fundraising
Commercial/Marketing activityDouglas Campbell RouseThe changing face of Corporate Fundraising
Gifts in Kind
Douglas Campbell RouseThe changing face of Corporate FundraisingNOT FOR PROFIT STRUCTURE TO DELIVERSUCCESSFUL OUTCOMES1. C...
Douglas Campbell RouseThe changing face of Corporate FundraisingCORPORATE STRUCTURETO DELIVER SUCCESSFUL OUTCOMES1. CEO / ...
Douglas Campbell RouseThe changing face of Corporate Fundraising
Douglas Campbell RouseThe changing face of Corporate FundraisingNew vision forReckitt BenckiserPartnership 2013-2020RB AND...
Douglas Campbell RouseThe changing face of Corporate FundraisingQUESTIONS?
Douglas Campbell RouseThe changing face of Corporate Fundraising
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The changing face of corporate fundraising

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Transcript of "The changing face of corporate fundraising"

  1. 1. The changing face ofCorporate FundraisingDouglas Campbell RouseCorporate Partnerships DirectorSave the Children UK
  2. 2. Global economyDouglas Campbell RouseThe changing face of Corporate Fundraising
  3. 3. Save the Children Corporate PartnershipsOrganisationalValue (GIK)Douglas Campbell RouseThe changing face of Corporate Fundraising
  4. 4. How manypartnerships opportunitieswith a companycan you think of?Douglas Campbell RouseThe changing face of Corporate Fundraising
  5. 5. Save the Children “value” partnershipopportunities from every Corporate Partner:1. Substantial donations.2. Core Business opportunities.3. Supporter Acquisition/Staff Engagement.4. Campaigning and Advocating.5. Commercial/Marketing activity.6. Gift in Kind.Douglas Campbell RouseThe changing face of Corporate Fundraising
  6. 6. DonationsDonationsDouglas Campbell RouseThe changing face of Corporate Fundraising
  7. 7. Core Business ActivityDouglas Campbell RouseThe changing face of Corporate Fundraising
  8. 8. Supporter Acquisition/Staff EngagementDouglas Campbell RouseThe changing face of Corporate Fundraising
  9. 9. Campaigning and AdvocatingDouglas Campbell RouseThe changing face of Corporate Fundraising
  10. 10. Commercial/Marketing activityDouglas Campbell RouseThe changing face of Corporate Fundraising
  11. 11. Gifts in Kind
  12. 12. Douglas Campbell RouseThe changing face of Corporate FundraisingNOT FOR PROFIT STRUCTURE TO DELIVERSUCCESSFUL OUTCOMES1. CEO / Senior Management Buy in.2. Clear structure in Corporate PartnershipsTeam New Business Account Management.3. Establish cross organisational groups for biggerpartnerships e.g. Programmes, Policy, Campaigns, Marketing.
  13. 13. Douglas Campbell RouseThe changing face of Corporate FundraisingCORPORATE STRUCTURETO DELIVER SUCCESSFUL OUTCOMES1. CEO / Senior Management Buy in.2. Account ManagementTeam / Charity Champions.3. Open communication channels – internal andexternal.4. Cross organisational groups for bigger partnerships.
  14. 14. Douglas Campbell RouseThe changing face of Corporate Fundraising
  15. 15. Douglas Campbell RouseThe changing face of Corporate FundraisingNew vision forReckitt BenckiserPartnership 2013-2020RB AND SAVE THE CHILDREN ARE helping TOSTOP DIARRHOEA BEING THE WORLD’SSECOND BIGGEST KILLER OF CHILDRENUNDER FIVE BY 2020 with initial funding of £23.5million to 2015BRAND &COMMERCIALINITIATIVESGLOBALEMPLOYEEENGAGEMENTPROGRAMMES RESEARCHINNOVATION
  16. 16. Douglas Campbell RouseThe changing face of Corporate FundraisingQUESTIONS?
  17. 17. Douglas Campbell RouseThe changing face of Corporate Fundraising
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