Social media and events

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  • 1. Social Media and Events
  • 2. Macmillan’s social media vision• staff and supporters are as comfortableusing social media as they are with usinga telephone.• there is a network of people affected bycancer, supporters, professionals,volunteers and fundraisers led andinspired by Macmillan’s own social mediaactivity.• people can expect a consistent, positiveexperience no matter how they choose tocontact us.
  • 3. Empowering staff• Ambassador scheme – learntogether• Keep it simple and sustainable,don’t deter anyone• Reach niche audiences with yourown experts• Blur the lines between staff andsupporters• Provide plenty of support, sharebest practice, celebrate socialmedia wins,
  • 4. Supporting your supporters
  • 5. Working with the online community• The community is used mostly bypeople affected by cancer or theircarersBUT• They are among our warmest andmost vocal positive supporters• They WANT to get more involved withour work
  • 6. Questions?