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How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
How to be persuasive when you talk about your cause
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How to be persuasive when you talk about your cause

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  • Explain that as a major gift fundraiser I struggled a great deal initially. My poor results were not down to poor effort. I worked hard!! But I was focussing my energy on the wrong things. I noticed results are not equal. Some people were getting way better results. I wanted to know why.
  • It causes you to say too much and say the wrong things
  • It causes you to say too much and say the wrong things
  • Eg Nahi; eg ChildLine schools service – teacher endorsements;
  • Eg Nahi; eg ChildLine schools service – teacher endorsements;
  • Eg Nahi; eg ChildLine schools service – teacher endorsements;
  • Transcript

    • 1. Being persuasive(whatever your cause) Rob Woods Woods Training Ltd www.woodsconsultancy.co.uk
    • 2. If you want great results tomorrow: Choose your ENERGY level Be open-minded Write down your ideas
    • 3. This session will help you Control your focus Apply a tool for finding your most persuasive things to say
    • 4. ‘Less Popular’– Should size always win?
    • 5. ‘Less Popular’- in universal vs niche appeal
    • 6. Who would win?
    • 7. Who would win?
    • 8. Why is it VITAL tobelieve in yourorganisation’svalue, 110%?
    • 9. ‘When there is rapport, over time, the person who is most convinced of something will persuade the other person’ Anthony Robbins
    • 10. Draw a heart
    • 11. What do you love about how your organisation’s way to solve the problem?
    • 12. Speak with CONVICTION
    • 13. How do you feel?What did you learn?
    • 14. Do you know what your mostpersuasive things to say are?
    • 15. Your biggest enemy?
    • 16. Your biggest enemy The Curse of Knowledge
    • 17. What are the benefits of having asummary memorised?
    • 18. What is a summary for?To stop you saying too much at the beginning
    • 19. Structure to aim for1) Give summary (if necessary)2) Find out about them3) Talk only about the things that interest them
    • 20. Eg NSPCC focuses on The most vulnerable All children A safer society
    • 21. I discovered1) Almost any summary helps your confidence
    • 22. I discovered:2) The perfect summary does not exist… …but people always seek it
    • 23. I suggest:Settle for a good enough summary and learn it.
    • 24. Structure to aim for1) Brief summary2) Find out about them3) Talk about things they are interested in
    • 25. To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the need?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works?5) Briefly explain our solution.
    • 26. To beat the Curse of Knowledge1) What is the essence of the need (for our service)?2) What is not obvious about the need (for our service)?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works5) Briefly explain our solution / service.
    • 27. Why is explaining the need firstfundamental to raising more money?
    • 28. Evoke the need first
    • 29. Evoke the need first
    • 30. Why is explaining the need firstfundamental to raising more money?
    • 31. What is it about ‘story’ that helps(anyone) influence?
    • 32. Structure to help you tell stories1) Who is it about?2) Problem?3) Drama?4) Result?
    • 33. Protecting children in the caresystem
    • 34. Children in the care system1) The Need – they are moved around too much2) Not Obvious - more changes = less stability and more harm3) Story - eg one boy had 19 placements by age of 104) Impact – same outcomes as children not in care5) Solution - New Orleans model – Speed. If doesn’t work, permanent placement.
    • 35. Choose one area you raise funds for
    • 36. To beat the Curse of Knowledge1) What is the essence of the need?2) What is not obvious about the need?3) What story / example / analogy helps us understand the need?4) What reasons (including stories) do we have to think our solution works5) Briefly explain our solution.
    • 37. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 38. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 39. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 40. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 41. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 42. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 43. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 44. Structure of persuasive conversation (Your intention) Build rapport Give a short summary (if necessary) Ask questions. Understand them Match. (Talk about what interests them) Confirm Ask for something
    • 45. What could you go and do?1) Talk to a colleague2) Try out the five questions to find persuasive things to say
    • 46. Please stay in touchwww.woodsconsultancy.co.ukTwitter – woods_rob

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