ENSURING SUPPORTERSREACH THEIR TARGETSAlison Griffin – Refugee ActionHannah Miller – Christian Aid
THE SUPPORTER JOURNEY• Registration: welcome email, fundraising pack and welcome phone call• 4 weeks before event: email 1 and phone call 1• 3 days before event: Good Luck phone call 2 and email 2• 1 day after event: Congratulations email 3• 3 weeks after event: sponsorship reminder email 4 and phone call 3• 5 weeks after event: sponsorship chaser letter and phone call 4• 6 weeks after event: email 5 with final thank you
USE OF THE PHONE• The importance of the telephone• Build up relationship through phonecalls• Bite the bullet• Look at 1:1 supporter fundraisingplans
YOU NEED A BUSINESS LIKE APPROACH• Sponsorship statements• 50% before the event, 50% after• Payment plan• Blacklisting
GO THE EXTRA MILE…• Welcome video for every new registration
SOCIAL MEDIA – BEING PART OF A TEAM• Ask for twitter handle at registration• Guidelines for participants - Justgiving’s Sonny’s law:after every action – CHER.
OTHER ONLINE SUPPORT• Facebook takeovers!• Blogs written by supporters• Local celebrities coming to events
FITTING IN STRATEGICALLY• Fits into wider strategy for income generation• Cross-sell your events• Your participants are really warm to your charity andshould be ready for a committed giving ask• It’s free brand awareness