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Effective event promotion
 

Effective event promotion

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    Effective event promotion Effective event promotion Presentation Transcript

    • Effective EventPromotion:How Sparks has reached a newfemale audience and openeddoors for the futureElvira Morrison – Head of Regional FundraisingElena Vincent – Head of Corporate Partnerships
    • Ingredients• How Sparks had fundraised before• Why we needed Bake• Objectives for 2013
    • Concept & Design• Who are we targeting• Investing in a concept• Getting it right
    • RailTube
    • • Gifts in kind• Social media• CelebritiesPromotional Channels
    • Promotional Channels• Warm networks• Local promo
    • Collaborative Working
    • Supporter Care• Looking after our hosts from registration onwards• Good problems to have
    • What we’ve achieved so far• Right ask, right audience• More active followers• New corporate relationships• Opportunities for next year• Great challenges
    • Hopes for 2014• Volume• Partnerships• Repeat and super hosts