Pagakis T_ioc3
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Pagakis T_ioc3

on

  • 428 views

 

Statistics

Views

Total Views
428
Views on SlideShare
426
Embed Views
2

Actions

Likes
0
Downloads
6
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Pagakis T_ioc3 Presentation Transcript

  • 1. TASOS PAGAKIStasos.pagakis@ericsson.com
  • 2. NETWORKED SOCIETY50 billion CONNECTED DEVICES
  • 3. NETWORKED SOCIETYIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 3
  • 4. WHAT this visionHAS TO DO WITH SOCIALMEDIA & dialogue?
  • 5. towards social business› Knowledge to the many› Industries transformation› More businesses and governments services› Value creation: the governing brand-consumer dialogue› Your product criticized at the moment of truth› More critics mobile online, 24/7› Measurable Internal communication 2.0› New society issues top of the agenda IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 5
  • 6. ericssonSOCIAL MEDIAEXAMPLES
  • 7. From the CEO, BLOGIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 7
  • 8. CONTENT Pools @TWITTER Getting started Vision 2020 Ideas Networked Society Technology for Good How Come ? Evangelists program Ericsson Labs for developers Global News archive Ericsson ConsumerlabIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 8
  • 9. SOCIAL AGENDA @2020 ideasIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 9
  • 10. ERICSSONPRESS, YOUTUBEIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 10
  • 11. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 11
  • 12. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 12
  • 13. INTERNAL COMMUNICATION - IIIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 13
  • 14. INTERNAL COMMUNICATION - IIIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 14
  • 15. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 15
  • 16. A VIEW ONSOCIAL MEDIAIN GREECE ERICSSON HELP ME, TO HELP U !
  • 17. SOCIAL MEDIA NOT….› One more organizational unit.› To be used unless customer service and business model changed!› Savior to the marketing plan / the strategy.› Monolithic; should segment, hear, engage to communities› Tweets and likes only …turn internal teams as your ambassadors, consumer groups as research advisors, bloggers as your curatorsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 17
  • 18. COMPANIES‘OPEN UP’ VERY SLOW
  • 19. TRANSFORM ‘Gray-Hair’ phobia Community Managers Use of technology in all market channels Mass marketing mindset Budget & Consolidate Don’t speak like people do New market opportunities New Business models PartnershipsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 19
  • 20. AGENCIESLOOK ON THElong-TERM ?
  • 21. INNOVATE Gurus & experts Vertical partnership of Pricing premium / Fees expert teams Customer education The old story: ‘Who New talent taking owns the customer’? the lead Know-How The right people Content expertsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 21 is their advantage
  • 22. THE MEDIATRY TO FINDPOSITIONING
  • 23. MEDIA bloggers, analysts, influencers, journalists, INFORMAL JOURNALISTS / commentators Brand Your media !!! Do you build community? Sources / Objectivity Original content themes How do you engage Institutionalized the audiences? dialogue Networking Writing skills Perceived statusIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 23
  • 24. TASOS PAGAKIStasos.pagakis@ericsson.com