Pagakis T_ioc3

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Pagakis T_ioc3

  1. 1. TASOS PAGAKIStasos.pagakis@ericsson.com
  2. 2. NETWORKED SOCIETY50 billion CONNECTED DEVICES
  3. 3. NETWORKED SOCIETYIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 3
  4. 4. WHAT this visionHAS TO DO WITH SOCIALMEDIA & dialogue?
  5. 5. towards social business› Knowledge to the many› Industries transformation› More businesses and governments services› Value creation: the governing brand-consumer dialogue› Your product criticized at the moment of truth› More critics mobile online, 24/7› Measurable Internal communication 2.0› New society issues top of the agenda IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 5
  6. 6. ericssonSOCIAL MEDIAEXAMPLES
  7. 7. From the CEO, BLOGIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 7
  8. 8. CONTENT Pools @TWITTER Getting started Vision 2020 Ideas Networked Society Technology for Good How Come ? Evangelists program Ericsson Labs for developers Global News archive Ericsson ConsumerlabIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 8
  9. 9. SOCIAL AGENDA @2020 ideasIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 9
  10. 10. ERICSSONPRESS, YOUTUBEIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 10
  11. 11. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 11
  12. 12. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 12
  13. 13. INTERNAL COMMUNICATION - IIIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 13
  14. 14. INTERNAL COMMUNICATION - IIIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 14
  15. 15. IoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 15
  16. 16. A VIEW ONSOCIAL MEDIAIN GREECE ERICSSON HELP ME, TO HELP U !
  17. 17. SOCIAL MEDIA NOT….› One more organizational unit.› To be used unless customer service and business model changed!› Savior to the marketing plan / the strategy.› Monolithic; should segment, hear, engage to communities› Tweets and likes only …turn internal teams as your ambassadors, consumer groups as research advisors, bloggers as your curatorsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 17
  18. 18. COMPANIES‘OPEN UP’ VERY SLOW
  19. 19. TRANSFORM ‘Gray-Hair’ phobia Community Managers Use of technology in all market channels Mass marketing mindset Budget & Consolidate Don’t speak like people do New market opportunities New Business models PartnershipsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 19
  20. 20. AGENCIESLOOK ON THElong-TERM ?
  21. 21. INNOVATE Gurus & experts Vertical partnership of Pricing premium / Fees expert teams Customer education The old story: ‘Who New talent taking owns the customer’? the lead Know-How The right people Content expertsIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 21 is their advantage
  22. 22. THE MEDIATRY TO FINDPOSITIONING
  23. 23. MEDIA bloggers, analysts, influencers, journalists, INFORMAL JOURNALISTS / commentators Brand Your media !!! Do you build community? Sources / Objectivity Original content themes How do you engage Institutionalized the audiences? dialogue Networking Writing skills Perceived statusIoC 3rd SM - TPagakis - 010812 | © Ericsson AB 2012 | 2012-02-02 | Page 23
  24. 24. TASOS PAGAKIStasos.pagakis@ericsson.com

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