Kontochristou Dimitra_ioc3

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Kontochristou Dimitra_ioc3

  1. 1. Boehringer Ingelheim Δήμητρα Κοντοχρήςτου Prescription Medicine Marketing Yammer Dimitra Kontochristou Twitter @dimitrakont
  2. 2. Pharma industry market ChallengesPresent a case of digital Disease Awareness Campaign
  3. 3.  Face to face detailing Congresses Medical associations support Medical education grants Donations
  4. 4. Strict regulations!
  5. 5. Data show number of pharma companies initiatives by type, as identified by Ernst & Young
  6. 6. Source: Ernst & YoungPharma company initiatives by type in 2010
  7. 7. 2nd place after…
  8. 8. Digital Intelligence BlogPharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare toolsby Dominic Tyer25 Jan 2012 Boehringer to begin beta-testing Facebook game in March
  9. 9. Important stakeholders
  10. 10. 1 Mission 1 MillionGetting to the heart of stroke
  11. 11.  10 Εθνικοί υποςτηρικτέσ 5 Ελληνικά προγράμματα ςτην ψηφοφορία # off line activities On line
  12. 12. https://www.heartofstroke.gr
  13. 13. @dimitrakont

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