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Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
Kontochristou Dimitra_ioc3
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Kontochristou Dimitra_ioc3

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  • 1. Boehringer Ingelheim Δήμητρα Κοντοχρήςτου Prescription Medicine Marketing Yammer Dimitra Kontochristou Twitter @dimitrakont
  • 2. Pharma industry market ChallengesPresent a case of digital Disease Awareness Campaign
  • 3.  Face to face detailing Congresses Medical associations support Medical education grants Donations
  • 4. Strict regulations!
  • 5. Data show number of pharma companies initiatives by type, as identified by Ernst & Young
  • 6. Source: Ernst & YoungPharma company initiatives by type in 2010
  • 7. 2nd place after…
  • 8. Digital Intelligence BlogPharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare toolsby Dominic Tyer25 Jan 2012 Boehringer to begin beta-testing Facebook game in March
  • 9. Important stakeholders
  • 10. 1 Mission 1 MillionGetting to the heart of stroke
  • 11.  10 Εθνικοί υποςτηρικτέσ 5 Ελληνικά προγράμματα ςτην ψηφοφορία # off line activities On line
  • 12. https://www.heartofstroke.gr
  • 13. @dimitrakont

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