Future Marketing Company Presentation


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Future Marketing Company Presentation

  1. 1. Company Profile
  2. 2. <ul><li>Future Marketing was established in 2004 and offers research and consulting services on marketing issues on the Romanian market </li></ul><ul><li>Our company offers qualitative and quantitative research services and human resources consultancy </li></ul><ul><li>We develop programs meant to strengthen our clients’ position on the market and we elaborate right and coherent marketing strategies </li></ul><ul><li>We have a team of 15 people specialized in: Marketing , Data Analysis , Communication and PR </li></ul><ul><li>Our team has a vast experience in : </li></ul><ul><ul><li>Defining problems </li></ul></ul><ul><ul><li>Developing research projects </li></ul></ul><ul><ul><li>Conducting complex studies </li></ul></ul><ul><ul><li>Analyzing data and interpreting results </li></ul></ul>About Us
  3. 3. <ul><li>The research services provided by Future Marketing are based on a series of products and statistical methods, which offer solutions to frequent business problems </li></ul><ul><li>Our company develops studies and programs especially created to ensure your success on the market </li></ul><ul><li>RESEARCH SERVICES: </li></ul><ul><ul><li>Mystery Shopping </li></ul></ul><ul><ul><li>Pre AD and concept testing and evaluation </li></ul></ul><ul><ul><li>Product testing </li></ul></ul><ul><ul><li>Evaluating the market potential of new products and services </li></ul></ul><ul><ul><li>Market segmentation , consumer behavior , usage and attitude , motivational factors </li></ul></ul><ul><ul><li>Customer satisfaction , loyalty and retention measurement </li></ul></ul><ul><ul><li>Product and brand positioning studies </li></ul></ul><ul><ul><li>Corporate image studies </li></ul></ul><ul><ul><li>Price sensitivity studies </li></ul></ul><ul><ul><li>Business partner satisfaction and loyalty measurement </li></ul></ul><ul><ul><li>Employee satisfaction and loyalty measurement </li></ul></ul>Services
  4. 4. <ul><li>QUALITATIVE RESEARCH TECHNIQUES: </li></ul><ul><ul><li>Focus Group discussions </li></ul></ul><ul><ul><li>In-depth interviews </li></ul></ul><ul><ul><li>Mystery Shopping </li></ul></ul><ul><ul><li>Desk research </li></ul></ul><ul><li>QUANTITATIVE RESEARCH TECHNIQUES: </li></ul><ul><ul><li>CATI interviews </li></ul></ul><ul><ul><li>Face - to - face interviews </li></ul></ul><ul><ul><li>Central location interviews </li></ul></ul><ul><ul><li>Self completion questionnaires </li></ul></ul><ul><ul><li>On-line surveys </li></ul></ul><ul><ul><li>Email surveys </li></ul></ul>Research Techniques
  5. 5. <ul><li>FUTURE Marketing is one of the few companies on the Romanian market providing evaluation services designed to measure in real time product and service quality offered by our clients as perceived by a “regular customer”: </li></ul><ul><ul><ul><li>Mystery Shopping </li></ul></ul></ul><ul><ul><ul><li>Mystery Calls </li></ul></ul></ul><ul><li>Mystery Shopping reports point out the positive aspects of your business and identify troubleshoot areas . </li></ul><ul><li>Mystery Shopping evaluations enable the measurement of service quality with the aid of a powerful tool that evaluates employee performance . </li></ul>Mystery Shopping
  6. 6. <ul><li>Mystery Shopping represents the anonymous evaluation of offered services , employee integrity , product quality and sales techniques . </li></ul><ul><li>Mystery Shopping programs are also known as: </li></ul><ul><ul><ul><li>Mystery Clients/ Mystery Buyers </li></ul></ul></ul><ul><ul><ul><li>Anonymous Audit </li></ul></ul></ul><ul><ul><ul><li>Employees Evaluations </li></ul></ul></ul><ul><ul><ul><li>Performance Audit </li></ul></ul></ul><ul><ul><ul><li>Mystery Calls </li></ul></ul></ul>What is Mystery Shopping?
  7. 7. Mystery Shopping Why Do Clients Leave ?
  8. 8. Mystery Shopping The Purpose <ul><li>When location, price and product classification are no longer unique , the services are the key to success or failure . </li></ul><ul><li>It costs ten times as much to win a new customer than to keep an old one. </li></ul><ul><li>One unhappy customer will talk to another 5 customers about his unfortunate experience regarding the received services. </li></ul>
  9. 9. Mystery Shopping The Benefits <ul><li>Monitors and measures the quality & performance </li></ul><ul><li>Improves the methods used to keep the clients </li></ul><ul><li>Determines the employees to become aware of what is really important in performing the service for the client </li></ul><ul><li>Consolidates the assertive acts of managers/secondary by motivational systems based on rewards </li></ul><ul><li>Offers feedback from employees to the Operations Department </li></ul><ul><li>Monitors the locations’ conditions – goods protection </li></ul><ul><li>Assures the quality of product/service delivery </li></ul><ul><li>Completes the usual data from market research </li></ul><ul><li>Identifies the demands in professional training and sales opportunities </li></ul><ul><li>Represents an educational tool for professional training and development </li></ul><ul><li>Provides ways to better interact with customer </li></ul><ul><li>Stimulates/helps to assure the employee integrity </li></ul>
  10. 10. Mystery Shopping The Beneficiaries Any company or organization which is interested in monitoring its operations, locations, product delivery and service quality. <ul><ul><li>Financial and non-financial institution </li></ul></ul><ul><ul><li>Retailers </li></ul></ul><ul><ul><li>Manufactures </li></ul></ul><ul><ul><li>Mobile communications </li></ul></ul><ul><ul><li>E-commerce </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Associations </li></ul></ul><ul><ul><li>Franchises </li></ul></ul><ul><ul><li>Advertising agencies </li></ul></ul><ul><ul><li>Hotels </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul><ul><ul><li>Movie theatres </li></ul></ul><ul><ul><li>Amusement parks </li></ul></ul><ul><ul><li>Transportation </li></ul></ul><ul><ul><li>Courier Services </li></ul></ul><ul><ul><li>Hospitals </li></ul></ul>
  11. 11. Mystery Shopping The Costs <ul><li>Mystery Shopping services costs can vary according to the: </li></ul><ul><ul><li>Evaluation method : visits, Mystery Calls, Internet, etc </li></ul></ul><ul><ul><li>Complexity of the requirements </li></ul></ul><ul><ul><li>Geographical area to be covered </li></ul></ul><ul><ul><li>Number/frequency of visits </li></ul></ul><ul><ul><li>Difficulty in recruiting and motivating the shopper </li></ul></ul><ul><ul><li>Reporting technique : report type and distribution manner </li></ul></ul>
  12. 12. <ul><li>Future Marketing developed a superior diagnose service based on more accurate and revealing tools and measurements, transforming research data into hard facts and increasing client expectations. </li></ul><ul><li>Future Marketing implemented Snap to analyze and mold the data , and to create a range of unique and powerful diagnose tools. Using Snap, Future Marketing manages to apply statistical association and comparison models to nominal and ordinal variables. </li></ul><ul><li>Snap Professional consists of a core module and a number specialized modules that could be added to extend its capabilities to Internet , PDAs , Tablet PC's , questionnaire scanning and CATI . </li></ul><ul><li>Moreover, by using Snap Results Edition we can provide our clients the means to create their own analysis . This module makes it possible for the client to analyze the data without having the core module. </li></ul>Software Facilities
  13. 13. Software Facilities <ul><li>Future Marketing developed a customized method to coordinate its operators by creating an online platform meant to keep track of each operator used in each study and every detail related to their work. </li></ul><ul><li>The platform allows our company to automatically select operators for each Mystery Shopping project based on personal characteristics – in order for them to fit the profile requested by the customer. </li></ul><ul><li>The platform is constantly updated and upgraded to fulfill the needs of the customers. It enables dissemination, collection and analysis of remote information </li></ul><ul><li>Moreover the platform allows constant evaluation of the Mystery Shoppers , enabling the project manager to grade their professional conduct. This information is available whenever a new project is launched, allowing the project manager to select the best operators for the job. </li></ul>
  14. 14. Manpower <ul><li>Future Marketing has a database of 3270 operators out of which 686 are located in Bucharest, the rest of them being distributed in all of Romania’s regions, as follows : </li></ul><ul><ul><ul><li>Transylvania – 654 operators </li></ul></ul></ul><ul><ul><ul><li>Banat – 294 operators </li></ul></ul></ul><ul><ul><ul><li>Muntenia (including Bucharest) – 943 operators </li></ul></ul></ul><ul><ul><ul><li>Moldavia – 747 operators </li></ul></ul></ul><ul><ul><ul><li>Crisana – 66 operators </li></ul></ul></ul><ul><ul><ul><li>Maramures – 77 operators </li></ul></ul></ul><ul><ul><ul><li>Dobrogea – 228 operators </li></ul></ul></ul><ul><ul><ul><li>Oltenia – 261 operators </li></ul></ul></ul>
  15. 15. Portofoli o We offer Mystery Shopping services to:
  16. 16. Why Us ? <ul><ul><li>We have very good knowledge of marketing principles and strategies on the Romanian and European market </li></ul></ul><ul><ul><li>We carry out studies everywhere in Romania in a wide range of fields like FMG , hospitality , banking , real estate , agriculture , legal services etc </li></ul></ul><ul><ul><li>For an optimal performance we have a qualified team of researchers and facilities that are well adjusted to your needs </li></ul></ul><ul><li>We are aware that attitude , professionalism , loyalty , speed and knowledge are major aspects to preserve clients and references. </li></ul><ul><li>FUTURE MARKETING is the new perspective you need, helping you see things differently and think creatively to find a solution. </li></ul>
  17. 17. Why Us ? <ul><li>Because we are members of the most important mystery shopping associations: </li></ul><ul><li>Mystery Shopping Providers Association (MSPA) is the largest mystery shopping organization in the world with over 150 member companies. Future Marketing is one of the four Romanian companies that are MSPA members. </li></ul><ul><li>International Association of Service Evaluators (IASE) is an international association of mystery shopping and service evaluation companies. Future Marketing is the only Romanian company that was accepted as an IASE member. </li></ul><ul><li>Future Marketing services are garant ed by the best Mystery Shopping specialist s </li></ul><ul><li>Because we are members of the most important marketing organizations in the world: </li></ul><ul><ul><li>ESOMAR – The European Society for Opinion and Marketing Research </li></ul></ul><ul><ul><li>AMERICAN MARKETING ASSOCIATION </li></ul></ul><ul><ul><li>MARKETING RESEARCH ASSOCIATION </li></ul></ul><ul><li>Because important organizations vouch for the quality of services provided by our company. Future Marketing is certified with ISO 9001:2001 in research, marketing and human resources consultancy . </li></ul>
  18. 18. Regional Offices <ul><li>We have offices in: </li></ul><ul><ul><li>BUCHAREST </li></ul></ul><ul><ul><li>TIMISOARA </li></ul></ul><ul><ul><li>CONSTANTA </li></ul></ul><ul><ul><li>IASI </li></ul></ul><ul><ul><li>RAMNICU VALCEA </li></ul></ul><ul><ul><li>SIBIU </li></ul></ul><ul><ul><li>CRAIOVA </li></ul></ul><ul><ul><li>CLUJ </li></ul></ul>
  19. 19. Contact Aleea Alexandru Street, no. 20A, 1 st district, Bucharest Telephone: +40 21 231.78.38; +40 21 231.78.39 E-mail: [email_address] Web: www.futuremarketing.ro