case study on future group
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case study on future group Presentation Transcript

  • 1.
  • 2.
    • Founded by Mr. Kishore Biyani
    • 3. Incorporated in 1987
    • 4. Head quarters in Mumbai.
    • 5. Employees over 30,000 people.
    • 6. Has over 1000 stores in 61 cities of India.
    • 7. Spread of 1.3 million square feet.
    Company’s profile
  • 8. About Kishore Biyani
    • King of India’s retail.
    • 9. Graduation in commerce from HR college of Mumbai.
    • 10. Belongs to a business family.
    • VISION
    Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner.
    • MISSION
    We will be the trendsetters in evolving delivery format.
  • 11. “Doing business in India is not easy, but it becomes easy if you have the right business”
    Kishore
    Biyani
  • 12. Food Bazaar
    Pantaloons
  • 13. Central
    Big Bazaar
  • 14.
  • 15. Type Hypermarket
    Founded2001
    Headquarters Jogeshwari, Mumbai
    Industry Retail
    Products Department, Grocery store
    Promoter Kishore Biyani
    Parent Pantaloon Retail India Ltd.
    Punch line ‘Is se sasta aur accha kahin nahin’
    Currently 83 outlets
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. PROMOTION Strategy
    • ‘Saal ke sabse saste 3 din’
    • 21. Future Card (3% Discount)
    • 22. Advertising (Print Ads, TV Ads, Radio)
    • 23. Brand Endorsement by M.S.Dhoni
    • 24. Point-of-Purchase Promotions
  • 25. GROWTH IN RECENT YEARS OF
    BIG BAZAAR
  • 26. SWOT ANALYSIS
  • 27.
  • 28. Future strategy of Big Bazaar
  • 29. Thank you