The publishing industry suffered one of its worst years in 2009 with many titles either folding, selling or at the very least trimming down. This is expected to continue throughout 2010 with many publishers facing enormous pressure as they watch print advertising continue to drop, traditional online concerns stall and trade shows struggle.
But the news is not all bad. The one area where publishers are seeing revenue and profit growth is in virtual events—either through webcasts or virtual trade shows. Even further, those publishers that have adopted a hybrid model combining their physical events with a virtual element are truly on the cutting edge of where the industry is going and reaping the benefits.
Before embarking on any virtual event business plan there are certain nuances and best practices that publishers need to follow in order to maximize their efforts and achieve the highest return on their investment. Join Tom Cintorino, formerly at PennWell and now with Northstar Travel, as he walks you through, step-by-step how his organizations have embraced this model successfully. Also hear from Robin Klombers, Vice President of Client Services, InXpo, as she discusses the importance of committing the appropriate staff and resources to a virtual show production.