Be the first to like this
Watch the full presentatio nat: http://bit.ly/bY8daH. The power and ROI of physical events is well understood and despite budget cuts remains a staple for most businesses. What is rapidly evolving is the need for organizations to incorporate virtual technology into their portfolio to reach a wider audience, reduce travel costs and extend investments. New research from the Event Marketing Institute and best practices from leading brands now points at a new paradigm for event marketers. Join InXpo’s Michael Westcott as he takes you through the benefits of incorporating virtual events into your physical event strategy. Learn how to leverage your content, speakers and marketing efforts to make the most of your entire event investment and ensure smooth and valuable experiences for all involved.