March 18, 2010:Beyond Social Media: Uncover New Ways To Connect, Engage And Educate Your Audience PhysicallyAnd Virtually<...
Today you will learn how to:<br /><ul><li>Discuss the value of social media as it relates to associations, brands, confere...
Identify ways to leverage social media for private, corporate events and public tradeshows.
Discover how a platform like InXpo can provide an attendee integrated experience.</li></li></ul><li>Interactivity Tips<br ...
Today’s Speakers<br />Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting<br />@jeffhurt<br />Elliot...
Value of Social Media for Associations, Brands, & Organizations<br />
Value of Social Media for Associations, Brands, & Organizations<br />Community Building<br />
Value of Social Media for Associations, Brands, & Organizations<br />Communication & Engagement<br />
Value of Social Media for Associations, Brands, & Organizations<br />Branding<br />
Value of Social Media for Associations, Brands, & Organizations<br />Reputation Management<br />
Value of Social Media for Associations, Brands, & Organizations<br />Product & Service Development<br />
Value of Social Media for Associations, Brands, & Organizations<br />WOM<br />Marketing<br />
Communication & Engagement<br />Create a Listening Culture<br />
Communication & Engagement<br />Dialogue<br /><ul><li>With customers
Peer2Peer
Customer Initiated</li></li></ul><li>Communication & Engagement<br />Customer Initiated<br />
Building Community<br />Connect Customers <br />with one another<br />
Building Community<br />Grow Relationships<br />
Building Community<br />Make New Connections<br />
Thought Leadership<br /><ul><li>Blogs
Twitter Hashtags
Facebook Fan Page
LinkedIn Discussion Group</li></ul>Branding Building Awareness<br />
Branding Building Awareness<br />Customer Service Help Center<br /><ul><li>Service/Product Support
Information Center</li></li></ul><li>Reputation Management<br />Monitor The Chatter<br /><ul><li>Twitter Search
Facebook Fan Pages
LinkedIn Groups</li></li></ul><li>Reputation Management<br />Alerts<br /><ul><li>Google Alert
TweetBeep</li></li></ul><li>Reputation Management<br />Professional Monitoring Services<br /><ul><li>Hubspot
Radian 6</li></li></ul><li>Reputation Management<br />Customer Surveys<br /><ul><li>On the fly
High Response Rate</li></li></ul><li>Product/Service Development<br />Involve Customers (Crowdsourcing)<br /><ul><li>Foste...
Capture Buyer Perspective
Creates Ownership</li></li></ul><li>WOM Marketing<br />Targeted Messaging<br /><ul><li>Rapid Deployment
Viral effect</li></li></ul><li>Ways To Leverage Social Media for Events & Tradeshows<br />
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Beyond Social Media: Uncover New Ways To Connect, Engage and Educate Your Audience Physically And Virtually

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Watch the full presentation at: http://bit.ly/bY8daH. Social media is emerging as an extremely effective tool for promoting events and engaging audiences before the event even begins, during the actual live broadcast and even after it has already taken place. Currently the most popular social network tools are Facebook, LinkedIn and Twitter, but the question is not the tool but the engagement strategy you leverage. Attend this webcast and hear from industry experts as they discuss how to leverage social media technologies that augment how you connect, engage and educate your audiences physically and virtually.
After attending this webinar, you will be able to:
1) Discuss the value of social media as it relates to associations, brands, conferences and organizations
2) Identify ways to leverage social media for private, corporate events and public tradeshows
3) Discover how a platform like InXpo can provide an attendee integrated experience.

Moderator: Elliot Markowitz, Director of Content, InXpo
Speakers:
Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting
Michael McCurry, Strategic Account Manager, Experient
Samuel Smith, Editor, Interactive Meeting Technology Blog

Published in: Technology, Business
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Beyond Social Media: Uncover New Ways To Connect, Engage and Educate Your Audience Physically And Virtually

  1. 1. March 18, 2010:Beyond Social Media: Uncover New Ways To Connect, Engage And Educate Your Audience PhysicallyAnd Virtually<br />
  2. 2. Today you will learn how to:<br /><ul><li>Discuss the value of social media as it relates to associations, brands, conferences and organizations.
  3. 3. Identify ways to leverage social media for private, corporate events and public tradeshows.
  4. 4. Discover how a platform like InXpo can provide an attendee integrated experience.</li></li></ul><li>Interactivity Tips<br />Turn computer speakers up<br />To ask a question to one of our panelists simply type it in the field and submit it. We will try to get to as many questions as time allows<br />Don’t log off early. There will be a short post-event survey so we can get your feed back<br />
  5. 5. Today’s Speakers<br />Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting<br />@jeffhurt<br />Elliot Markowitz,<br />Programming Director, InXpo<br />@inxpo<br />Michael McCurry, Strategic Account Manager, Experient<br />@michaelmccurry<br />Samuel Smith, Editor, Interactive Meeting Technology Blog<br />@samueljsmith<br />
  6. 6. Value of Social Media for Associations, Brands, & Organizations<br />
  7. 7. Value of Social Media for Associations, Brands, & Organizations<br />Community Building<br />
  8. 8. Value of Social Media for Associations, Brands, & Organizations<br />Communication & Engagement<br />
  9. 9. Value of Social Media for Associations, Brands, & Organizations<br />Branding<br />
  10. 10. Value of Social Media for Associations, Brands, & Organizations<br />Reputation Management<br />
  11. 11. Value of Social Media for Associations, Brands, & Organizations<br />Product & Service Development<br />
  12. 12. Value of Social Media for Associations, Brands, & Organizations<br />WOM<br />Marketing<br />
  13. 13. Communication & Engagement<br />Create a Listening Culture<br />
  14. 14. Communication & Engagement<br />Dialogue<br /><ul><li>With customers
  15. 15. Peer2Peer
  16. 16. Customer Initiated</li></li></ul><li>Communication & Engagement<br />Customer Initiated<br />
  17. 17. Building Community<br />Connect Customers <br />with one another<br />
  18. 18. Building Community<br />Grow Relationships<br />
  19. 19. Building Community<br />Make New Connections<br />
  20. 20. Thought Leadership<br /><ul><li>Blogs
  21. 21. Twitter Hashtags
  22. 22. Facebook Fan Page
  23. 23. LinkedIn Discussion Group</li></ul>Branding Building Awareness<br />
  24. 24. Branding Building Awareness<br />Customer Service Help Center<br /><ul><li>Service/Product Support
  25. 25. Information Center</li></li></ul><li>Reputation Management<br />Monitor The Chatter<br /><ul><li>Twitter Search
  26. 26. Facebook Fan Pages
  27. 27. LinkedIn Groups</li></li></ul><li>Reputation Management<br />Alerts<br /><ul><li>Google Alert
  28. 28. TweetBeep</li></li></ul><li>Reputation Management<br />Professional Monitoring Services<br /><ul><li>Hubspot
  29. 29. Radian 6</li></li></ul><li>Reputation Management<br />Customer Surveys<br /><ul><li>On the fly
  30. 30. High Response Rate</li></li></ul><li>Product/Service Development<br />Involve Customers (Crowdsourcing)<br /><ul><li>Foster Loyalty
  31. 31. Capture Buyer Perspective
  32. 32. Creates Ownership</li></li></ul><li>WOM Marketing<br />Targeted Messaging<br /><ul><li>Rapid Deployment
  33. 33. Viral effect</li></li></ul><li>Ways To Leverage Social Media for Events & Tradeshows<br />
  34. 34. 27<br />27<br />
  35. 35. 28<br />28<br />
  36. 36. 29<br />29<br />
  37. 37. 30<br />30<br />
  38. 38. 31<br />31<br />
  39. 39. 32<br />32<br />
  40. 40. 33<br />33<br />
  41. 41. 34<br />34<br />
  42. 42. 35<br />35<br />
  43. 43. 36<br />36<br />
  44. 44. 37<br />37<br />
  45. 45. 38<br />38<br />
  46. 46. 39<br />39<br />
  47. 47. 40<br />40<br />
  48. 48. 41<br />41<br />
  49. 49. 42<br />42<br />
  50. 50. 43<br />43<br />
  51. 51. Today we:<br /><ul><li>Discussed the value of social media as it relates to associations, brands, conferences and organizations.
  52. 52. Identified ways to leverage social media for private, corporate events and public tradeshows.
  53. 53. Discovered how a platform like InXpo can provide an attendee integrated experience.</li></li></ul><li>Today’s Speakers<br />Jeff Hurt, Director, Education and Engagement, Velvet Chainsaw Consulting<br />@jeffhurt<br />Elliot Markowitz,<br />Programming Director, InXpo<br />@inxpo<br />Michael McCurry, Strategic Account Manager, Experient<br />@michaelmccurry<br />Samuel Smith, Editor, Interactive Meeting Technology Blog<br />@samueljsmith<br />
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