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The Boeing Company Overview
PROBLEM DIFINITION ,[object Object]
The Boeing Company Overview
 
How Boeing is Organized Corporate functions: Business Development and Strategy Communications Engineering, Operations and Technology Finance/Shared Services Group/Boeing Capital Corp. Human Resources/Administration International Law Office of Internal Governance Public Policy World-class performance Integrated Defense Systems Commercial Airplanes Two businesses supported by nine corporate functions
Company Leadership
 
[object Object],[object Object],MISSION STATEMENT
CULTURE- VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CORE COMPETENCIES ,[object Object],[object Object]
[object Object],CORE COMPETENCIES
 
ACHIEVEMENTS & REWARDS ,[object Object],[object Object],[object Object]
[object Object],[object Object],ACHIEVEMENTS & REWARDS
SITUATION ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],SITUATION ANALYSIS
[object Object],SITUATION ANALYSIS
[object Object],SITUATION ANALYSIS
[object Object],[object Object],SITUATION ANALYSIS
TOP COMPETITORS ,[object Object],2.  Lockheed Martin   3.  Northrop Grumman VS
COMPETITOR ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A.  CHARACTERISTICS OF THE INDUSTRY
[object Object],[object Object],[object Object],[object Object],[object Object],B.  BARRIERS TO ENTRY COMPETITOR ANALYSIS
MARKETING POLICY   ,[object Object],[object Object]
Double-digit growth in revenue and earnings INVESTOR RELATIONS Revenue and Earnings $18 $12 $6 $0 $14.7 $16.5 Revenue Billions 2006Q3 2007Q3 $0.0 $1.0 $1.50 $0.5 $0.89 $1.44 EPS +12% + 62% 2006Q3 2007Q3 Per share
[object Object]
CONNEXION ,[object Object],[object Object],[object Object]
[object Object],CONNEXION
[object Object],[object Object],CONNEXION
[object Object],CONNEXION- Market
[object Object],CONNEXION- Market
ENABELING TECHNOLOGY   ,[object Object]
 
CONNEXION-COST ,[object Object],[object Object],[object Object]
CONNEXION-EFFICIENCY ,[object Object],[object Object]
CONNEXION-PRICING ,[object Object],[object Object]
CONNEXION-PRICING $29.95 $19.95 $14.95 $9.95 More than 6 hours- for long-haul flights between three and six hours- medium-haul flights flights less than three hours. 30-minute starter package Flat rate option (Unlimited access to the Internet) Metered Pricing Option (with rates of $0.25 per minute thereafter) price duration options
CONNEXION-USERS ,[object Object]
FIELD WORK   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],FIELD WORK
FIELD WORK-EVALUATION   ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FIELD WORK-EVALUATION
STATISTICAL ANALYSIS ,[object Object]
GRAPHICAL REPRESENTATION
GENERAL SURVEY ,[object Object]
GENERAL SURVEY-GRAPHICALLY
FINDINGS & RECOMMENDATIONS
FINDINGS & RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]
Boeing to End In-Flight Internet Service
[object Object],[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Marketing Stupidity Results in Colossal Failure of Boeing Connexion Service ,[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Revenue ,[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Losses ,[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Counting the Marketing Mistakes ,[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Survey Question ,[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
Other Factors affecting the service ,[object Object],[object Object],[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS
[object Object],[object Object],[object Object],[object Object],FINDINGS & RECOMMENDATIONS-FINDINGS Other Factors affecting the service
[object Object],[object Object],Other Factors affecting the service FINDINGS & RECOMMENDATIONS-FINDINGS
FINDINGS & RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object]
RECOMMENDATIONS What could they have done differently? FINDINGS & RECOMMENDATIONS Understand that the airlines weren't really their customers, just gatekeepers
RECOMMENDATIONS What could they have done differently? ,[object Object],[object Object],FINDINGS & RECOMMENDATIONS
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FINDINGS & RECOMMENDATIONS
END OF SLIDE SHOW Prepared by Nazish Sohail

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marketing research on boeing

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  • 5. How Boeing is Organized Corporate functions: Business Development and Strategy Communications Engineering, Operations and Technology Finance/Shared Services Group/Boeing Capital Corp. Human Resources/Administration International Law Office of Internal Governance Public Policy World-class performance Integrated Defense Systems Commercial Airplanes Two businesses supported by nine corporate functions
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  • 25. Double-digit growth in revenue and earnings INVESTOR RELATIONS Revenue and Earnings $18 $12 $6 $0 $14.7 $16.5 Revenue Billions 2006Q3 2007Q3 $0.0 $1.0 $1.50 $0.5 $0.89 $1.44 EPS +12% + 62% 2006Q3 2007Q3 Per share
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  • 37. CONNEXION-PRICING $29.95 $19.95 $14.95 $9.95 More than 6 hours- for long-haul flights between three and six hours- medium-haul flights flights less than three hours. 30-minute starter package Flat rate option (Unlimited access to the Internet) Metered Pricing Option (with rates of $0.25 per minute thereafter) price duration options
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  • 49. Boeing to End In-Flight Internet Service
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  • 62. RECOMMENDATIONS What could they have done differently? FINDINGS & RECOMMENDATIONS Understand that the airlines weren't really their customers, just gatekeepers
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  • 65. END OF SLIDE SHOW Prepared by Nazish Sohail