Students fall in the VAL II category of Experiencers
motivated by self-expression.
Experiencers quickly become enthusiastic about new possibilities
but are equally quick to cool.
They seek variety and excitement, savoring the new, the offbeat, and the risky.
Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
FINDINGS 30% of the respondents like hotelling, 42% like movies, reading and shopping, and 28% like sports. Almost 55% of the respondents showed their interests in shopping in other questions.
Next thing we asked was aimed to know about the type of things they usually like to purchase. The results are very predictable: clothing 60%, jewelry 20%, shoes 15%, perfumes 30%, books 10%, fashion items 50%, technological items 10%, food items 5%, and others 10% respectively .
We have found that they like to go to supermarkets where many options are available to them (large number of shops), they like to shop in different stores, and they often go to shopping to see what’s new and even when they have no intensions to buy or to get new ideas about latest trends and fashions. They believe variety is a spice of life.
They follow very active lifestyle, they like to be social for this most of them have joined various social networking websites like facebook, orkut, hi5 etc. they want to be very much up to date in terms of fashion and latest trends. Quality does matters to them; they usually wander 5-6 stores to get good quality products.
Their decision of selecting stores depends on various sectors. The factors that influence the selection of stores are: availability of brands 35%, product range 65%, 45% product price, 65% store location, 25% good environment respectively.
Their media consumption ratio is also very high. They like to use internet, read newspapers, and watch TV, movies etc. different channels are liked by them. Most notable among them are: geo super, geo TV, geo news, international channels like HBO, ESPN, star world etc, others are music channels, and movie channels respectively. Some students are fond of talk shows, capital talks, and current affairs as well.
We have found that most of them like to be the leader of a group, their priorities keep on changing. They like fast food like burgers, pizzas and coke is favorite drink among them. Their main spending is directed towards clothing, fashion items and perfumes. They like prominence often crave for excitement, like to try new things and mostly dressed in latest fashion to look more up to date and knowledgeable about latest fashion trends and what’s new and many believe that they have more abilities than others.
Financing: family 55%, self 16.5 %, employees 28.5 In the survey we have found that they are always looking for thrill, they like to face new challenges that they have never done before, boys are usually attracted towards adventurous ads of cigarettes, mountain dew etc, most of them have somehow or other interests in arts and literature, love listening to music, they show positive attitude towards their lives, most of their monthly spending is very high and directed towards shopping items and are financed by their families
Now more than half of the college students have or once had mobile phones, and sending short messages is their favorite service: more than 62.6% students have used this function. About 57.4% students are for the price’s sake, 46.6% are attracted by its convenience, while 21.2% use it just for fun. And computers are also common among college students. The purpose of using computers are listed below: study (39.5%), entertainment (15%), Internet (12.1%), others (2.4%).
The usual consumption of college students The difference between boys and girls on relaxing and entertaining 4.7% 9.4% 7.1% 10.3% 10.6% 15.6% 42.3% Others Cigarette Computers & Internet Newspapers & magazines Entertainment Clothing Diet 7.8 3.6 4.6 8.8 11.9 13.2 31 16.7 Girls 6.2 3.4 3.6 4.4 11.6 5.5 19.7 42.9 Boys Reading & singing (%) Ball (%) Party (%) Traveling (%) Internet (%) Shopping (%) Movies & TV (%) Sports (%)