Online Poker Virtual Goods Revenue model

OnlinePokerVirtual Goods Revenue Model
Deepika Bajaj
Social Media Marketing, social and mobile gaming

Primary Difference from other FB games – Personal skill matters + luck
KEY FACTOR : GOOD GAME Play
KEY DIFFERENCE : Limited reliance on having neighbors . Friends do have a power to transfer their own chips to each other, or to gift free chips to each other.

Secondary Difference from other FB games – Real TIME play
KEY FACTOR : No passive play
KEY DIFFERENCE : The more hands you play, and the more you win, the higher and faster your XP goes up

Do some research online.
KEY FACTOR : New-player habits: they scare easily and won't go all-in, will bet conservatively, and are unpredictable
KEY DIFFERENCE : Don't always sit down right away. See who's already at the table.

Take some risks
KEY FACTOR : playing with virtual money, you not out anything by losing it all.
KEY DIFFERENCE : You can afford to play aggressively

Stuff you can buy is Virtual
KEY FACTOR : buying the table a round of beer or champagne completes the experience.
KEY DIFFERENCE : Practice is what saves the day

Success Factors

Most Sticky Content
Engagement
Most Sticky content
Competitive – Getting in is Easy BUT harder to play
Virtual Economy
Sources and Sinks
Exchange rates
Test – transactions (RPU)
Conversions
Achievements, Tournaments and VIP tables
Payment options
Demographic
Cross Promotion

dbajaj@activegarage.com

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Online Poker Virtual Goods Revenue model

by Deepika Bajaj on Jul 28, 2011

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Online Poker Virtual Goods Revenue model — Presentation Transcript