Mobile has seen explosive growth in the past few years. And as the industry grows so do the challenges. It is hard to believe ten years ago, there were no smartphones. And today, they are integral part of our lives. Especially Apps, they make our lives simpler, safer and fun. Still app developers are up against many odds. The consumer is extremely fickle minded and demanding . The mobile ecosystem is complex and is always transforming. It offers many challenges to running a sustainable and viable mobile gaming business. Not denying that we have a few winners. The big question is “ What concerns us and what we can do about it ?” Let’s look at its evolution, its challenges, some shifts and where we might be heading as we strive to build long lasting businesses and cater to growing customer expectations.