Marketing To Women Online

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  • Marketing To Women Online

    1. 1. Marketing to women online Deepika Bajaj Founder, Invincibelle LLC.
    2. 2. Who am I? Name : Deepika Bajaj Founder, Invincibelle LLC Favorite Quote : Be the change you want to see Passion : Success to ALL.
    3. 5. Did you Know ?
    4. 6. Communication
    5. 7. Connection Connection
    6. 8. Community
    7. 9. Convenience
    8. 10. Conversation
    9. 11. Where are women?
    10. 12. 58% Female consumers
    11. 14. Marketing to women online Terminology
    12. 15. The percentage (%) of an audience exposed one or more times to a communication vehicle within a specified period of time Reach
    13. 16. Frequency Average number of times those who are reached have an opportunity to be exposed to a message within a given time period
    14. 17. Marketing to women online Tips
    15. 18. Websites for women <ul><li>Website explains who you are, what you do, and why people should care </li></ul><ul><li>Links that engage visitors and create persuasive momentum </li></ul>
    16. 19. <ul><li>ONLINE - create relationships with your customers by answering her questions, speaking her language, and listening to her. </li></ul>Focus on relationships
    17. 20. Act with Integrity ONLINE - If you tell her it will ship from your warehouse within 24 hours, it needs ship within 24 hours
    18. 21. Don't Focus on the Money <ul><li>ONLINE - price is a viable comparison point. but the lowest price does NOT always win. </li></ul>
    19. 22. Be an Expert <ul><li>ONLINE - create a section of your website that answers her questions and provides valuable information - free. </li></ul>
    20. 23. Take 100% <ul><li>ONLINE - in your error messages, don't blame her, blame yourself. Don't say &quot;you failed to fill in the following fields correctly&quot;. </li></ul>
    21. 24. Are you viral? <ul><li>Th e new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating.&quot; </li></ul><ul><li> -eMarketer founder and CEO Geoff Ramsey </li></ul>
    22. 25. Presentation created by <ul><li>INVINCIBELLE - Deepika Bajaj </li></ul><ul><li>www.invincibelle.com </li></ul><ul><li>www.deepikabajaj.com </li></ul><ul><li>www.blog.invincibelle.com </li></ul><ul><li>Write to us: </li></ul><ul><li>[email_address] </li></ul>

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