Marketing to women online Deepika Bajaj Founder, Invincibelle LLC.
Who am I? Name : Deepika Bajaj Founder, Invincibelle LLC Favorite Quote : Be the change you want to see Passion : Success to ALL.
Did you Know ?
Where are women?
58% Female consumers
Marketing to women online Terminology
The percentage (%) of an audience exposed one or more times to a communication vehicle within a specified period of time Reach
Frequency Average number of times those who are reached have an opportunity to be exposed to a message within a given time period
Marketing to women online Tips
Websites for women
Website explains who you are, what you do, and why people should care
Links that engage visitors and create persuasive momentum
ONLINE - create relationships with your customers by answering her questions, speaking her language, and listening to her.
Focus on relationships
Act with Integrity ONLINE - If you tell her it will ship from your warehouse within 24 hours, it needs ship within 24 hours
Don't Focus on the Money
ONLINE - price is a viable comparison point. but the lowest price does NOT always win.
Be an Expert
ONLINE - create a section of your website that answers her questions and provides valuable information - free.
ONLINE - in your error messages, don't blame her, blame yourself. Don't say "you failed to fill in the following fields correctly".
Are you viral?
Th e new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."