Marketing to women online Deepika Bajaj Founder, Invincibelle LLC.

Who am I? Name : Deepika Bajaj Founder, Invincibelle LLC Favorite Quote : Be the change you want to see Passion : Success to ALL.

Did you Know ?

Communication

Connection Connection

Community

Convenience

Conversation

Where are women?

58% Female consumers

Marketing to women online Terminology

The percentage (%) of an audience exposed one or more times to a communication vehicle within a specified period of time Reach

Frequency Average number of times those who are reached have an opportunity to be exposed to a message within a given time period

Marketing to women online Tips

Websites for women Website explains who you are, what you do, and why people should care Links that engage visitors and create persuasive momentum

Website explains who you are, what you do, and why people should care

Links that engage visitors and create persuasive momentum

ONLINE - create relationships with your customers by answering her questions, speaking her language, and listening to her. Focus on relationships

ONLINE - create relationships with your customers by answering her questions, speaking her language, and listening to her.

Act with Integrity ONLINE - If you tell her it will ship from your warehouse within 24 hours, it needs ship within 24 hours

Don't Focus on the Money ONLINE - price is a viable comparison point. but the lowest price does NOT always win.

ONLINE - price is a viable comparison point. but the lowest price does NOT always win.

Be an Expert ONLINE - create a section of your website that answers her questions and provides valuable information - free.

ONLINE - create a section of your website that answers her questions and provides valuable information - free.

Take 100% ONLINE - in your error messages, don't blame her, blame yourself. Don't say "you failed to fill in the following fields correctly".

ONLINE - in your error messages, don't blame her, blame yourself. Don't say "you failed to fill in the following fields correctly".

Are you viral? Th e new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating." -eMarketer founder and CEO Geoff Ramsey

Th e new ad model is about creating great content and finding clever ways to embed it in the fabric of communities and content platforms where consumers are hanging out and actively participating."

-eMarketer founder and CEO Geoff Ramsey

Presentation created by INVINCIBELLE - Deepika Bajaj www.invincibelle.com www.deepikabajaj.com www.blog.invincibelle.com Write to us: [email_address]

INVINCIBELLE - Deepika Bajaj

www.invincibelle.com

www.deepikabajaj.com

www.blog.invincibelle.com

Write to us:

[email_address]