Yu me ir deck may 2014
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Yu me ir deck may 2014

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Yu me ir deck may 2014 Yu me ir deck may 2014 Presentation Transcript

  • InvestorOverview May2014 The Science Behind Influence
  • FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements. All statements other than statements of historical fact contained in this presentation are forward-looking statements. These statements are only current predictions and are subject to known and unknown risks, uncertainties, assumptions, and other factors that may cause our results or our industry’s actual results, levels of activity, performance or achievements to be materially different from those anticipated by the forward-looking statements. These forward- looking statements are subject to a number of risks, including those described under the heading “Risk Factors” in our periodic reports filed with the U.S. Securities and Exchange Commission, including our Form 10-Q for the quarter ended March 31, 2014, and in our future filings and reports with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2013. . Moreover, new risks emerge periodically. It is not possible for us to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. Actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Except as required by law, we are under no duty to update or revise any of the forward-looking statements, whether as a results of new information, future events or otherwise, after the date of this presentation. In addition to the U.S. GAAP financials, this presentation includes certain non-GAAP financial measures. These non-GAAP financial measures are in addition to, and not a substitute for or superior to measures of financial performance prepared in accordance with U.S. GAAP. See Appendix for reconciliation between each non-GAAP measure and the most comparable GAAP measure. This presentation contains statistical data that we obtained from industry publications and reports generated by third parties. Although we believe that the publications and reports are reliable, we have not independently verified this statistical data. ©2014 YuMe. All rights reserved.1
  • Overview ©2014 YuMe. All rights reserved.2
  • ©2013 YuMe. All rights reserved.3 Yesterday ©2014 YuMe. All rights reserved.3
  • ©2014 YuMe. All rights reserved.4 Today
  • One Screen at Primetime Multi-Screen Video All the Time ©2014 YuMe. All rights reserved.5 And it’s Happened Before – Newspaper Web Yellow Pages & Local Advertising Search
  • ©2014 YuMe. All rights reserved.6 Media Strategy Digital Video Television Reach & Frequency Data & Analytics +
  • ©2014 YuMe. All rights reserved.7 BRAND ADVERTISERS REVENUE 242 288 450 580 2010 2011 2012 2013 33% CAGR 42% CAGR $51.9 $68.6 $116.7 $151.1 2010 2011 2012 2013 42% CAGR $ IN MILLIONS 1 GlobalOnline Video Advertising Platforms Market, Frost & Sullivan, 2013.
  • Massive brand advertising market disruption Proprietary data sciences platform Platform drives outstanding brand results High growth with significant operating leverage ©2014 YuMe. All rights reserved.8
  • 2012 2016 $15.1 VIDEO ADVERTISING 2 $ IN BILLIONS $5.3 ©2014 YuMe. All rights reserved.9 1 Magna Global,estimated 2012 global TV & digital ad spend, June 2013 2 Global Online VideoAdvertising PlatformsMarket, Frost & Sullivan, 2013. TV $193B1 $100B1 DIGITAL
  • ©2014 YuMe. All rights reserved.10 3 Total by 2015, Strategy Analytics 2012 4 Shipped in 2015, IDC 2013 1 MagnaGlobal, 2012 2 Includes Internet & mobile devices 5 Total by 2015, DisplaySearch, 2011 0% 10% 20% 30% 40% 50% 60% 70% 80% 1995 2003 2012 Share of Time Spent1 TV DIGITAL Smartphones3 2 Billion Tablets Shipped4 332 Million Connected TVs5 500 Million
  • Content TV 1-5 Cable 5-500 Internet >10,000 TechnologyData ©2014 YuMe. All rights reserved.11 Screen Devices per person 2000 2012
  • ©2014 YuMe. All rights reserved.12 Data Which screen should I target? On which placements should my ads run? How do I find people receptiveto my message? BRAND CHALLENGES
  • ©2014 YuMe. All rights reserved.13 DELIVEREMBED LEARN Placement LEARN Audience SOLUTION
  • ©2014 YuMe. All rights reserved.14 1,500 Properties 200 Billion Data Points PLACEMENT SURVEY Web Connected TV Tablet Smartphone Software
  • ©2014 YuMe. All rights reserved.15 Real-Time InventoryGrading 257 Million Global Unique Viewers1 PLACEMENT DATA f (x, y, z) PQI Algorithm BEST BETTER GOOD 1 May 2013
  • ©2014 YuMe. All rights reserved.16 Brand Segments Machine Learning Algorithm Data Sciences
  • ©2014 YuMe. All rights reserved.17 PQI Inventory Brand Segments AUDIENCE AMPLIFIER
  • More Efficient Brand Spend Reach Spend Television 18 ©2014 YuMe. All rights reserved.
  • ©2014 YuMe. All rights reserved.19 16% TV Budget Shift to YuMe Reaching Adults 35-54 Reach and Frequency Results 15.9 Million YuMe 42.7 Million TV Exclusive Online Reach 6M Total Reach +14% Cross Platform Reach +23% Average Frequency +18%
  • ©2014 YuMe. All rights reserved.20 1 Data fromNielsen Online Brand Effect (formerly Vizu Ad Catalyst) Brand Awareness 1 Overall CPG Brand Lift 1 Purchase Intent 1 71.2%72.5% 7x Norm CONSUMER GOODS AUTOMOTIVE FINANCIAL ENTERTAINMENTTELECOM & ELECTRONICS
  • Expand share of wallet Expand global footprint Pursue strategic acquisitions Grow customer base ©2014 YuMe. All rights reserved.21
  • Financial Overview ©2014 YuMe. All rights reserved.22
  • ©2014 YuMe. All rights reserved.23 Proven Business Model Demonstrated growth and profitability Blending technologyand media Operational Leverage Utilizing inventoryquality scoring (PQI) Technology, data & scale provide enhanced results R&D Advantage Strong & efficientR&D operations India-based technologydevelopment center Strong Growth More advertisers spending more over time 42% revenue CAGR (2010-13) Large Attractive Market Dramatic shift in TV viewing patterns Capturing the shift of ad dollars from TV to digital video
  • ©2014 YuMe. All rights reserved.24 $51.9 $68.6 $116.7 $151.1 2010 2011 2012 2013 ANNUAL REVENUE $ IN MILLIONS QUARTERLY REVENUE $ IN MILLIONS $11.5 $13.6 $15.0 $28.4 $20.1 $25.2 $26.0 $45.5 $26.6 $34.3 $36.2 $54.0 $37.3 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
  • ©2014 YuMe. All rights reserved.25 TOTAL ADVERTISERS REVENUE FROM TOP 20 ADVERTISERS $ IN MILLIONS 242 288 449 580 2010 2011 2012 2013 $26.9 $37.2 $58.6 $61.9 2010 2011 2012 2013 REVENUE PER ADVERTISER $ IN 000s $213 $237 $257 $255 2010 2011 2012 2013
  • ©2014 YuMe. All rights reserved.26 ANNUAL GROSS PROFIT $ IN MILLIONS GROSS MARGIN QUARTERLY GROSS MARGIN 3.1% (10.8%) 10.1% ANNUAL ADJUSTED EBITDA1 $ IN MILLIONS Proved Model InvestmentPQI Rollout 1 See Appendix for a reconciliation of adjusted EBITA to net income (loss) 37.6% 46.0% 46.9% $25.8 $53.8 $70.9 2011 2012 2013 ADJUSTED EBITDA MARGIN -10.8% 10.1% 5.9% ($7.4) $11.8 $9.0 2011 2012 2013 PQI Rollout 34.3% 40.2% 42.8% 45.8% 44.6% 48.4% 45.3% 45.6% 47.5% 48.1% 45.9% Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14
  • ©2014 YuMe. All rights reserved.27 1 GAAP-based, except adjusted EBITDA 2 Target model assumes stock-based compensation and depreciation and amortization expense of 5%-6% of revenue Target Model 2 46%-48% 17%-18% 9%-10% 5%-6% 18%-22% % of Revenue 1 FY 2011 FY 2012 FY 2013 Gross Profit 38% 46% 47% Sales & Marketing 34% 27% 31% General & Administration 15% 11% 12% Research & Development 4% 2% 3% Adjusted EBITDA 2 (11%) 10% 6%
  • In Conclusion ©2014 YuMe. All rights reserved.28
  • High growth with significant operating leverage Differentiated data sciences platform Massive disrupted market ©2014 YuMe. All rights reserved.2929
  • YUME/NYSE ©2014 YuMe. All rights reserved.3030
  • APPENDIX ©2014 YuMe. All rights reserved.31
  • (in thousands) 2010 2011 2012 2013 Net income (loss) $ (366) $ (11,089) $ 6,266 $ 321 Plus Adjustments: Interest expense $ 54 $ 164 $ 117 $ 47 Income tax expense $ 111 $ (62) $ 612 $ 670 Depreciation & amortization expense $ 926 $ 2,097 $ 2,783 $ 4,103 Stock based comp expense $ 860 $ 1,468 $ 2,042 $ 3,834 Total Adjustments $ 1,951 $ 3,667 $ 5,554 $ 8,654 Adjusted EBITDA $ 1,585 $ (7,422) $ 11,820 $ 8,975 ©2014 YuMe. All rights reserved.32