search engine optimisation Made simple


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search engine optimisation Made simple

  1. 1. Search Engine Optimisation Made Simple
  2. 2. About Us <ul><li>The Blue Cube Communications Ltd was established with the aim of delivering world-class online solutions at competitive prices. Our team has spent many years working at the forefront of the online sector with major City based web developers and multinationals such as Nokia. </li></ul><ul><li>Our client base stretches the length and breadth of the UK and ranges from start-ups to large blue chip companies. </li></ul><ul><li>Based at state of the art offices in Alvechurch near Birmingham, we are central to the national motorway network. </li></ul><ul><li>We have over 10 years experience in providing cost effective solutions that cover all your on-line marketing needs. </li></ul><ul><li>We do work for companies such as Nokia, The watch Hut, and many more large Blue chip companies </li></ul>
  3. 3. What is SEO? How to spot an organic listing The listings upon the white background on the left hand side of the results are the organic listings
  4. 4. What is SEO Overview <ul><li>SEO means Search Engine Optimisation </li></ul><ul><li>The main search engines used in the UK are Google , Yahoo and MSN </li></ul><ul><li>SEO is the process by which we improve the quality and quantity of traffic to your website through increased ranking positions for your keyword phrases. This will lead to increased sales or leads from your website. </li></ul>
  5. 5. Keyword Phrases <ul><li>A keyword phrase is a collection of words, usually 3 to 4 words in length, that a client wishes to rank in the first page of a search engine for. As an example if we had a car finance company then one of your keyword phrases could be ‘car finance’ </li></ul><ul><li>Decisions on the ideal keyword phrases to use is through consultation with the client and looking at keyword volume search tools . </li></ul>
  6. 6. Our SEO services include the following two crucial aspects <ul><ul><li>On Page Optimisation </li></ul></ul><ul><ul><li>Involves making changes to the website to make it more search engine friendly. This is primarily focused on the code behind the scenes of the site, content, design and the infrastructure of the site. </li></ul></ul><ul><ul><li>Link Building </li></ul></ul><ul><ul><li>Increases the amount of links from other websites on the Web that link through to your website. </li></ul></ul><ul><ul><li>Timescale for getting good ranking </li></ul></ul><ul><ul><li>Results can take time to achieve but by month 4 – increased rankings should be visible for some keywords </li></ul></ul>
  7. 7. On Page Optimisation <ul><li>Title & Meta Tags </li></ul><ul><ul><li>This includes amending all pages of the website to better target each individual keyword phrase to a particular page. This helps the search engines to know what your page is about </li></ul></ul><ul><li>Content </li></ul><ul><ul><li>Amending existing content and adding in new pages of content that concentrate on your targeted keyword phrases. This helps relate keyword phrases on your pages to the title & meta tags. (Keyword density) </li></ul></ul><ul><li>Internal Linking </li></ul><ul><ul><li>Making sure that the internal links and internal page rank flow are optimum. This involves labelling the pages we want to be given more importance in the search engines, such as a product page. </li></ul></ul><ul><li>Search engine friendly URL’s </li></ul><ul><ul><li>URL and folder names, i.e. ‘’. If we include the keyword phrase in the URL the search engines will again look upon the page favourably. </li></ul></ul>
  8. 8. Link Building <ul><li>Directory Submissions </li></ul><ul><ul><li>General/Paid – Submitting your site to trusted directory sites, will help to gain trust for your website </li></ul></ul><ul><li>Blog Posting </li></ul><ul><ul><li>Sourcing relevant blogs and posting a comment to include your link and drive highly targeted traffic to your site </li></ul></ul><ul><li>Article Submissions </li></ul><ul><ul><li>We will create articles and submit them to selected articles sites, this will help increase traffic to your website as well as a link to your site with your keyword phrase. </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>i.e. ‘delicious’, ‘furl’ etc. Your site would be bookmarked, this helps to build up a natural link profile for your site when mixed in with the other methods. </li></ul></ul><ul><li>Email Campaigns </li></ul><ul><ul><li>Sourcing relevant themed websites and emailing them to request link exchanges. Is a great source of Page Rank and natural link building patterns </li></ul></ul>
  9. 9. Bordesley Hall, The Holloway, Alvechurch, Birmingham B48 7QA T: 01527 595595 M: 07883533429 [email_address]