Selling Through Online Marketplaces - Beginners

559 views
459 views

Published on

Slides from the Invest NI Selling Through Online Marketplaces Beginners workshop.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
559
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Selling Through Online Marketplaces - Beginners

  1. 1. Selling through OnlineMarketplaces
  2. 2. Chris Dawsonwww.tamebay.com
  3. 3. HistorySelling through OnlineMarketplacesHistoryWhy sell on Marketplaces?What do consumers want today?How you do you get started?Selling with the eBay mobile AppThe NEW eBayQ&A
  4. 4. In the beginning...In the beginning...In the beginning...In the beginning......There were shops...There were shops...There were shops...There were shops
  5. 5. The aim was to reach the townThe aim was to reach the townThe aim was to reach the townThe aim was to reach the town
  6. 6. Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...Maybe all Northern Ireland...
  7. 7. Or the whole countryOr the whole countryOr the whole countryOr the whole country
  8. 8. Marketplaces open up...Marketplaces open up...Marketplaces open up...Marketplaces open up......the whole world....the whole world....the whole world....the whole world.
  9. 9. Where do you buy online?
  10. 10. eBay 108M active users in Q3 2012Where do you buy online?eBay 108M active users in Q3 201217m visitors per month in the UKOne in two online buyers in the UKvisits eBay.co.uk every monthAmazon 200M active users in Q4 201220m visitors per month in the UK
  11. 11. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression ofmarketplaces?marketplaces?marketplaces?marketplaces?
  12. 12. WhatWhatWhatWhat’s your impression ofs your impression ofs your impression ofs your impression ofmarketplaces now?marketplaces now?marketplaces now?marketplaces now?
  13. 13. In the past a website was theIn the past a website was theIn the past a website was theIn the past a website was thegoal...goal...goal...goal......Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers are...Today your customers arebuying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazonbuying on eBay and Amazon
  14. 14. LinnworksLinnworksLinnworksLinnworks studystudystudystudy---- 1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers1500 UK ecommerce retailers---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon---- 94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/Amazon94% of sales on eBay/AmazonSource:Source:Source:Source: http://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworkshttp://tamebay.com/2012/10/linnworks----studystudystudystudy----missedmissedmissedmissed----salessalessalessales----opportunities.htmlopportunities.htmlopportunities.htmlopportunities.html
  15. 15. Go where your customers are.Go where your customers are.Go where your customers are.Go where your customers are.Allow them to buy when andAllow them to buy when andAllow them to buy when andAllow them to buy when andwhere they want.where they want.where they want.where they want.where they want.where they want.where they want.where they want.Customers are mobile!Customers are mobile!Customers are mobile!Customers are mobile!
  16. 16. Will your customers downloadWill your customers downloadWill your customers downloadWill your customers downloadyour app?your app?your app?your app?Maybe!Maybe!Maybe!Maybe!
  17. 17. Your customers are alreadyYour customers are alreadyYour customers are alreadyYour customers are alreadyusing the eBay andusing the eBay andusing the eBay andusing the eBay andAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon appsAmazon apps
  18. 18. To buy what they want, where theyWhat do consumers want?To buy what they want, where theywant, when they want, however theywant.But they are getting more demanding!
  19. 19. ConfidenceConfidenceConfidenceConfidence---- Great ImagesGreat ImagesGreat ImagesGreat Images---- Plain backgroundPlain backgroundPlain backgroundPlain background---- Plain backgroundPlain backgroundPlain backgroundPlain background---- Multiple ImagesMultiple ImagesMultiple ImagesMultiple Images---- All angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishesAll angles/details/blemishes---- DescriptionsDescriptionsDescriptionsDescriptions---- ReturnsReturnsReturnsReturns---- Business/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellersBusiness/Top Rated sellers
  20. 20. SafetySafetySafetySafety---- FeedbackFeedbackFeedbackFeedback---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- PayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon paymentsPayPal or Amazon payments---- RRRReeeessssoooolllluuuuttttiiiioooonnnn wwwwhhhheeeennnn tttthhhhiiiinnnnggggssss ggggoooowrongwrongwrongwrong
  21. 21. SelectionSelectionSelectionSelection---- Multiple categoriesMultiple categoriesMultiple categoriesMultiple categories---- Choice of productChoice of productChoice of productChoice of product---- Choice of supplierChoice of supplierChoice of supplierChoice of supplier---- Choice of buying formatChoice of buying formatChoice of buying formatChoice of buying format
  22. 22. ConvenienceConvenienceConvenienceConvenience---- Buy in storeBuy in storeBuy in storeBuy in store---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on desktopBuy on desktopBuy on desktopBuy on desktop---- Buy on tabletBuy on tabletBuy on tabletBuy on tablet---- Buy on mobile appBuy on mobile appBuy on mobile appBuy on mobile appAnywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!Anywhere, any time, any how!
  23. 23. But when do they want it?But when do they want it?But when do they want it?But when do they want it?Tomorrow!Tomorrow!Tomorrow!Tomorrow!Today!Today!Today!Today!Today!Today!Today!Today!
  24. 24. Start selling on marketplaces!How can you get started?Start selling on marketplaces!
  25. 25. Sell on eBaySell on eBaySell on eBaySell on eBay
  26. 26. Sell on AmazonSell on AmazonSell on AmazonSell on Amazon
  27. 27. Let’s sell with the eBay mobile appHow easy is it really?Let’s sell with the eBay mobile app
  28. 28. Get your listing to the top of searcheBay Best MatchGet your listing to the top of search
  29. 29. Use Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation ListingsUse Multi Variation Listingsto increase recent sales scoreto increase recent sales scoreto increase recent sales scoreto increase recent sales score
  30. 30. Winning the Amazon Buy Box
  31. 31. New eBay Home Page2013 UpdateeBay FeedNew eBay Home PageBuyers choose what they want to seeAlways new and fresh
  32. 32. 1) eBay.co.ukWhere do I start?1) eBay.co.uk2) Amazon.co.uk3) International eBay4) International Amazon5) Other Marketplaces
  33. 33. Selling through OnlineMarketplacesQ&AQ&AQ&AQ&A
  34. 34. ResourcesResourcesResourcesResourcesSelling through OnlineMarketplacesResourcesResourcesResourcesResourcestamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.comtamebay.com tamebayguide.com

×