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Driving Online Sales - Tony McMahon, Local online business success stories, 22 March 2012
 

Driving Online Sales - Tony McMahon, Local online business success stories, 22 March 2012

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Tony McMahon – ICT advisor, Invest Northern Ireland ...

Tony McMahon – ICT advisor, Invest Northern Ireland

Tony is based in the Newry office of Invest Northern Ireland and regularly provides IT advice to SMEs on a range of topics including online marketing. He has over 10 years of experience of providing practical advice to help businesses make the most of their IT systems and using online marketing to increase sales.

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    Driving Online Sales - Tony McMahon, Local online business success stories, 22 March 2012 Driving Online Sales - Tony McMahon, Local online business success stories, 22 March 2012 Presentation Transcript

    • What I am NOT speaking about • SEO • AdwordsJust tell me how everyone • Usabilityelse does it !!! • Conversion • Payment gatewaysTony McMahonE•Business Team Content management systems • EmailInvest NI marketing et al !!!!
    • Who I am talking about
    • One Observation …..The enemy is not in the room!!!
    • Carpet Tile Solutions
    • How did he do it?• Top level management commitment• Attended Invest NI workshops• Immersed himself totally in the subject• Committed resources – money and staff• Never stands still• 60% from Adwords(costs 5% of sales) – 40% organic• Sales up 1000%
    • Cesar Millan
    • Cesar Millan
    • The Dog Guru
    • The Results• Invited to 14 different countries this year – South Africa, Denmark, Sweden, Norway, Italy, USA• 50% of business now export• Sales growth• Profile growing – judging competitions• Cannot breed enough pups
    • Cunningham Covers
    • Cunningham Covers
    • What they did• Used PPC initially• Listened to the customer – watched traffic and behaviour• Revamped website• Engaged with SEO – especially off- page• Reduced PPC• Watched traffic/enquiries grow
    • Bubble Bum
    • So what????• Customer service / engagement• Thinking outside the box• Adding value• Replied to a 7 year old• What does that say about the company?• I’ve now told you – no Google analytics tracks that!
    • So here’s how they did it !1. Started with a sound/good business – Good product, good customer service, back office support, ambition2. Asked questions3. Listened and acted on advice4. Gave commitment to the online world – made it a priority5. Did not look for the silver bullet6. Tested, tried, experimented – logically
    • So here’s how they did it !7. Involved top management/owner8. Allocated appropriate resources9. Did the simple things well10.Researched and re-evaluated11.And then did it all again !!12.Realised there is NO SECRET