However large your company might be whatever niche of the market it operates in and whatever services or products it provides, it should always stay in touch withthe public. Even if the company has large pool of steadfast and reliable customers, it nevertheless bound from time to time to inform them about the latest developments in the company. Nowadays people tend to regard advertisement as oversimplified and exaggeratedstatement. Only few of them really believe in the text they see on the billboards. How their trust, their confidence can be won? What measures should be taken by the company to gain their attention?
The answer is simple-the company should create press release. A press release is a short (usually not more thanone page) informative letter that provides the reader with information on the latest newsworthy developments inyour company. It must contain your address as well as the name of the company; the first paragraph of the press release should answer several questions, the most important of which are what, where, when. By creatingpress releases the company can gain the attention of mass media representatives. Journalists, correspondents, editors and commentators are trusted; the public isinclined to listen to their points of view as people hold the belief that they express independent and impartialopinions. However, writing press release is not composing another advertisement; rather one should focus on some
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