Social Media & Emotion in Tourism Panel at ENTER2012

1,138
-1

Published on

Published in: Travel, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,138
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media & Emotion in Tourism Panel at ENTER2012

  1. 1. Panel Workshop: Emotions inthe online tourists’ feedback Alessandro Inversini Managing Director ticinoinfo sa Lecturer and Fellow Researcher webatelier.net
  2. 2. Web2.0 from theory to practice• Definition: is web2.0 a technical evolution? – Low publication threshold – More like a town square than a library – Large bandwidth makes possible a wider use of multimedia (Cantoni & Tardini, 2009)• Metrics for the analyisis – Buzz? – Like(s)? – Funnel?
  3. 3. Web2.0 from theory to practiceIs web reputation enough?The aggregation of the entire range of onlinefeedbacks/representations creates the webreputation of organizations.(Dellarocas, 2003 and 2005; Bolton et al., 2004, Inversini et al, 2009). Are we able to manage web reputation? Are we able to increase web reputation? Is it a mechanical/managerial approach?
  4. 4. Human Factor as Central Issue
  5. 5. Example (ii)Slovenia http://www.fondazionesistematoscana.it/
  6. 6. Example (ii)Slovenia http://www.fondazionesistematoscana.it/
  7. 7. Dante
  8. 8. Can we generate emotions?
  9. 9. KLMhttp://youtu.be/pqHWAE8GDEk
  10. 10. BASILICATA Can we manage emotions?Basilicata Obermutten http://youtu.be/UUap7orgvpU
  11. 11. OBERMUTTEN Can we manage emotions?Basilicata Obermutten http://youtu.be/kzAG9_iKgRE
  12. 12. Can we track emotions?
  13. 13. Alessandro InversiniManaging Director ticinoinfo saLecturer and Fellow Researcher webatelier.netinversini@ticinoinfo.chalessandro.inversini@usi.ch

×