Social Media & Emotion in Tourism Panel at ENTER2012
Panel Workshop: Emotions inthe online tourists’ feedback Alessandro Inversini Managing Director ticinoinfo sa Lecturer and Fellow Researcher webatelier.net
Web2.0 from theory to practice• Definition: is web2.0 a technical evolution? – Low publication threshold – More like a town square than a library – Large bandwidth makes possible a wider use of multimedia (Cantoni & Tardini, 2009)• Metrics for the analyisis – Buzz? – Like(s)? – Funnel?
Web2.0 from theory to practiceIs web reputation enough?The aggregation of the entire range of onlinefeedbacks/representations creates the webreputation of organizations.(Dellarocas, 2003 and 2005; Bolton et al., 2004, Inversini et al, 2009). Are we able to manage web reputation? Are we able to increase web reputation? Is it a mechanical/managerial approach?