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Social Media & Emotion in Tourism Panel at ENTER2012
 

Social Media & Emotion in Tourism Panel at ENTER2012

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    Social Media & Emotion in Tourism Panel at ENTER2012 Social Media & Emotion in Tourism Panel at ENTER2012 Presentation Transcript

    • Panel Workshop: Emotions inthe online tourists’ feedback Alessandro Inversini Managing Director ticinoinfo sa Lecturer and Fellow Researcher webatelier.net
    • Web2.0 from theory to practice• Definition: is web2.0 a technical evolution? – Low publication threshold – More like a town square than a library – Large bandwidth makes possible a wider use of multimedia (Cantoni & Tardini, 2009)• Metrics for the analyisis – Buzz? – Like(s)? – Funnel?
    • Web2.0 from theory to practiceIs web reputation enough?The aggregation of the entire range of onlinefeedbacks/representations creates the webreputation of organizations.(Dellarocas, 2003 and 2005; Bolton et al., 2004, Inversini et al, 2009). Are we able to manage web reputation? Are we able to increase web reputation? Is it a mechanical/managerial approach?
    • Human Factor as Central Issue
    • Example (ii)Slovenia http://www.fondazionesistematoscana.it/
    • Example (ii)Slovenia http://www.fondazionesistematoscana.it/
    • Dante
    • Can we generate emotions?
    • KLMhttp://youtu.be/pqHWAE8GDEk
    • BASILICATA Can we manage emotions?Basilicata Obermutten http://youtu.be/UUap7orgvpU
    • OBERMUTTEN Can we manage emotions?Basilicata Obermutten http://youtu.be/kzAG9_iKgRE
    • Can we track emotions?
    • Alessandro InversiniManaging Director ticinoinfo saLecturer and Fellow Researcher webatelier.netinversini@ticinoinfo.chalessandro.inversini@usi.ch