NMTC - Introduction

2,718
-1

Published on

My course of New Media in Tourism Communication at European Humanities University

Published in: Travel, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,718
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

NMTC - Introduction

  1. 1. NEW MEDIA IN TOURISM COMMUNICATION Dr. Alessandro Inversini Webatelier.net, Università della Svizzera italiana 1. Course Overview
  2. 2. Dr. Alessandro Inversini – Vilnius November 2010 Who is Who? • Which belt?
  3. 3. Dr. Alessandro Inversini – Vilnius November 2010 Who is Who? • Dr. Alessandro Inversini • Università della Svizzera italiana • webatelier.net • New Media in Tourism Research Group
  4. 4. Dr. Alessandro Inversini – Vilnius November 2010 The Course: goals • Need assessment • Proper Management • Design • Evaluation
  5. 5. Dr. Alessandro Inversini – Vilnius November 2010 The Course Main Topics 1. Course Introduction and Overview 2. Website Communication Model 3. Promotion, backlinks, search engines and mailing lists 4. Usability & Usages Analysis 5. Web 2.0 & Information competition & web reputation 6. Booking Engines and eCommerce 7. DMO Online Communication 8. eLearning in Tourism
  6. 6. Dr. Alessandro Inversini – Vilnius November 2010 Module 1 1. Course Introduction and Overview The first part of the course (lecture 1 and lecture 2) will be devoted to the introduction of eTourism and Website Communication Model. eToursim is defined as the interplay between new media, management and tourism. Website Communication Model is a model to study, understand and design online communication in the tourism field. Literature: • Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapter 4) Additional Literature: • Buhalis, D (2003). eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow. • Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825. • Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm)
  7. 7. Dr. Alessandro Inversini – Vilnius November 2010 Module 2 2. Website Communication Model The first part of the course will be devoted to the introduction of eTourism and Website Communication Model. Website Communication Model is a model to study, understand and design online communication in the tourism field. Tourism related contents and services will be described in order to shape the possible needs of stakeholders. Furthermore, this module will be devoted to the importance of contents and services within the tourism domain, highlighting the quality issues related with the topic. Literature: • Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (chapter 5) Additional Literature: • Buhalis, D (2003). eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow. • Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825. • Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm)
  8. 8. Dr. Alessandro Inversini – Vilnius November 2010 Module 3 3. Promotion, backlinks, search engines and mailing lists This lecture will highlight the importance of attracting the correct publics to the website. Back links campaigns do help tourism websites to be inserted in the correct info market creating synergies between similar business. Literature: • Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapter 4) • Xiang, Z., Wöber, K. and Fesenmaier, D.R. (2008) ‘The representation of the tourism domain in search engines’, Journal of Travel Research, Vol. 47, pp.137–150 Additional Literature: • Baggio, R., Antonioli Corigliano, M., & Tallinucci, V. (2007). The websites of a tourism destination: a network analysis. Information and Communication Technologies in Tourism 2007 - Proceedings of the International Conference in Ljubljana, Slovenia (pp. 279-288). Wien: Springer
  9. 9. Dr. Alessandro Inversini – Vilnius November 2010 Module 4 4. Usability & Usages Analysis Quality and usability are the key issues of each online activity. Students will be introduced into the usability analysis techniques (expert review and user testing) in the tourism field also thks to case study. Besides, analytics or the analysis of the usages of website is among the most important activities to be performed on a website without having real users involved. Users’ path, along with most relevant sections might help in re-defining design and strategy issues. Literature: • Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer • Inversini, A., Cantoni, L., Bolchini, D. (2010) Presenting UsERA: User Experience Risk Assessment Model. In U. Gretzel R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010 – Proceedings of the International Conference in Lugano, Switzerland (pp. 99-110). Wien: Springer.
  10. 10. Dr. Alessandro Inversini – Vilnius November 2010 Module 5 5. Web 2.0 & Information competition & web reputation Web2.0 and social media are nowadays re-shaping the way tourism goods are communicated and promoted online. The has been a shift within the paradigm of communication: the end user is not only the information consumer but also the information player and provider. Literature: • Inversini,A., Cantoni, C:, and Buhalis, D. (2009) Destinations’ Information Competition and Web Reputation, Journal of Information Technology & Tourism, 11 (2009), pp. 221-234 Additional Literature: • Gretzel, U., Kyung, H.Y., (2008) Use and Impact of Online Travel Reviews, Information and Communication Technologies in Tourism 2008, Innsbruck, Springer Vienna • Thevenot, G. (2007). Blogging as a social media. Tourism and Hospitality Research, 7(3-4), 287-289.
  11. 11. Dr. Alessandro Inversini – Vilnius November 2010 Module 6 6. Booking Engines and eCommerce The advent of new technologies made the tourism market more and more dynamic. New business model arisen such as the one of OTA (Online Travel Agents) and Last Minute. This lecture will investigate the role of eCommerce and Booking Engine within the online toruism chain. Literature: • Cantoni L., Passini V., Faré M., Inversini A. (2010 ). White paper: Booking engines for hotel chains, accessed online from www.webatelier.net (October 2010) Additional Literature: • Chathoth PK. (2007). The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms. International Journal of Hospitality Management 26: 395-408
  12. 12. Dr. Alessandro Inversini – Vilnius November 2010 Module 7 7. DMO Online Communication DMO (Destination Management Organization) are at the edge of tourism promotion. Thanks to DMS (Destination Management Systems) tourism managers can reach a high number of visitors. DMS and DMO role within the online sector will be deeply presented also thanks to case studies. Literature: • Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer • Gretzel, U., Fesenmaier, D.R., O’Leary, J.T. (2006) The Transformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out) Additional Literature: • Gretzel, U.,Yu-Lan, Y., Fesenmaier, D. (2000). Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations, Journal of Travel Research, Vol. 39, No. 2, 146-156
  13. 13. Dr. Alessandro Inversini – Vilnius November 2010 Module 8 8. eLearning in Tourism e Learning will be presented as one of the most relevant issues within the tourism chain. Actually new media can really foster the learning of travel agents or simply tourists dealing with a given destination. Literature: • Cantoni, L., Kalbaska, N., Inversini, A. (2009) eLearning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport & Tourism Education, 8-2: 148- 156
  14. 14. Dr. Alessandro Inversini – Vilnius November 2010 Course project • Analysis of the online tourism domain • Goal • Understand the Tourism Online Domain and the information competition • Method • Content analysis • DORM classification • Use of Web2rism
  15. 15. Dr. Alessandro Inversini – Vilnius November 2010 Schedule 09:40-11:10 11:20-12:50 13:00-14:30 14:40-16:10 16:20-17:50 ROOM 15.nov INTRO WCM (0)25 16.nov WCM 110 17.nov TOD Web2.0 (0)25 18.nov Project Users (0)25 19.nov Promotion 110 20.nov SE (0)25 22.nov DMO/DMS Tutoring (0)25 23.nov Usability/Usages 202 24.nov eCommerce (0)25 25.nov Reputation Tutoring 213 26.nov Presentation Office 110 - 213
  16. 16. Dr. Alessandro Inversini – Vilnius November 2010 Course Method • Ex cathedra lessons • Q&A • Lab & projects >> http://moodle.ehu.lt/course/view.php?id=1035 << • EXAM • 30% Project Presentation (last day) • 70% written exam in your normal schedule • PLEASE NOTE: all test MUST BE SUFFICIENT
  17. 17. Dr. Alessandro Inversini – Vilnius November 2010 Bibliography • Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5) • Inversini,A., Cantoni, C:, and Buhalis, D. (2009) Destinations’ Information Competition and Web Reputation, Journal of Information Technology & Tourism, 11 (2009), pp. 221-234 • Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer • Inversini, A., Cantoni, L., Bolchini, D. (2010) Presenting UsERA: User Experience Risk Assessment Model. In U. Gretzel R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010 – Proceedings of the International Conference in Lugano, Switzerland (pp. 99-110). Wien: Springer. • Gretzel, U., Fesenmaier, D.R., O’Leary, J.T. (2006) The Transformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out) • Choi,S. Lehto, XY., O’Leary, JT. (2007). What does the consumer want from a DMO website? A study of US and Canadian tourists perspectives – International Journal of Tourism Research. 9, 59-72 • Cantoni, L., Kalbaska, N., Inversini, A. (2009) eLearning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport & Tourism Education, 8-2: 148- 156 • Cantoni L., Passini V., Faré M., Inversini A. (2010). White paper. Booking engines for hotel chains, accessed online from www.webatelier.net (October 2010) • Xiang, Z., Wöber, K. and Fesenmaier, D.R. (2008) The representation of the tourism domain in search engines, Journal of Travel Research, Vol. 47, pp.137–150
  18. 18. Dr. Alessandro Inversini – Vilnius November 2010 Additional Readings • Baggio, R., Antonioli Corigliano, M., & Tallinucci, V. (2007). The websites of a tourism destination: a network analysis. Information and Communication Technologies in Tourism 2007 - Proceedings of the International Conference in Ljubljana, Slovenia (pp. 279-288). Wien: Springer • Buhalis, D (2003). eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow. • Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825. • Chathoth PK. (2007). The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms. International Journal of Hospitality Management 26: 395-408 • Gretzel, U., Kyung, H.Y., (2008) Use and Impact of Online Travel Reviews, Information and Communication Technologies in Tourism 2008, Innsbruck, Springer Vienna • Gretzel, U.,Yu-Lan, Y., Fesenmaier, D. (2000). Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations, Journal of Travel Research, Vol. 39, No. 2, 146-156 • Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm) • Thevenot, G. (2007). Blogging as a social media. Tourism and Hospitality Research, 7(3-4), 287- 289.

×