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NMTC - Introduction

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My course of New Media in Tourism Communication at European Humanities University

My course of New Media in Tourism Communication at European Humanities University

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    NMTC - Introduction NMTC - Introduction Presentation Transcript

    • New Media in TourismCommunication
      Dr. Alessandro Inversini
      Webatelier.net, Università della Svizzera italiana
      1. Course Overview
    • WhoisWho?
      Whichbelt?
    • WhoisWho?
      Dr. Alessandro Inversini
      Università della Svizzera italiana
      webatelier.net
      New Media in TourismResearch Group
    • The Course: goals
      Need assessment
      Proper Management
      Design
      Evaluation
    • The Course
      MainTopics
      Course Introduction and Overview
      Website Communication Model
      Promotion, backlinks, search engines and mailing lists  
      Usability & Usages Analysis
      Web 2.0 & Information competition & web reputation
      Booking Engines and eCommerce
      DMO Online Communication
      eLearning in Tourism
    • Module 1
      1. Course Introduction and Overview
      The first part of the course (lecture 1 and lecture 2) will be devoted to the introduction of eTourism and Website Communication Model. eToursim is defined as the interplay between new media, management and tourism. Website Communication Model is a model to study, understand and design online communication in the tourism field.
      Literature:
      Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapter 4)
      Additional Literature:
      Buhalis, D (2003). eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow.
      Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825.
      Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm)
    • Module 2
      2. Website Communication Model
      The first part of the course  will be devoted to the introduction of eTourism and Website Communication Model. Website Communication Model is a model to study, understand and design online communication in the tourism field. Tourism related contents and services will be described in order to shape the possible needs of stakeholders. Furthermore, this module will be devoted to the importance of contents and services within the tourism domain, highlighting the quality issues related with the topic. 
      Literature:
      Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (chapter 5)
      Additional Literature:
      Buhalis, D (2003). eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow.
      Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825.
      Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm)
    • Module 3
      3. Promotion, backlinks, search engines and mailing lists  
      This lecture will highlight the importance of attracting the correct publics to the website. Back links campaigns do help tourism websites to be inserted in the correct info market creating synergies between similar business.
      Literature:
      Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapter 4)
      Xiang, Z., Wöber, K. and Fesenmaier, D.R. (2008) ‘The representation of the tourism domain in search engines’, Journal of Travel Research, Vol. 47, pp.137–150
      Additional Literature:
      Baggio, R., AntonioliCorigliano, M., & Tallinucci, V. (2007). The websites of a tourism destination: a network analysis. Information and Communication Technologies in Tourism 2007 - Proceedings of the International Conference in Ljubljana, Slovenia (pp. 279-288). Wien: Springer
    • Module 4
      4. Usability & Usages Analysis
      Quality and usability are the key issues of each online activity. Students will be introduced into the usability analysis techniques (expert review and user testing) in the tourism field also thks to case study. Besides, analytics or the analysis of the usages of website is among the most important activities to be performed on a website without having real users involved. Users’ path, along with most relevant sections might help in re-defining design and strategy issues.
      Literature:
      Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer
      Inversini, A., Cantoni, L., Bolchini, D. (2010) Presenting UsERA: User Experience Risk Assessment Model. In U. Gretzel R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010 – Proceedings of the International Conference in Lugano, Switzerland (pp. 99-110). Wien: Springer.
    • Module 5
      5. Web 2.0 & Information competition & web reputation
      Web2.0 and social media are nowadays re-shaping the way tourism goods are communicated and promoted online. The has been a shift within the paradigm of communication: the end user is not only the information consumer but also the information player and provider.
      Literature:
      Inversini,A., Cantoni, C:, and Buhalis, D. (2009) Destinations’ Information Competition and Web Reputation, Journal of Information Technology & Tourism, 11 (2009), pp. 221-234
      Additional Literature:
      Gretzel, U., Kyung, H.Y., (2008) Use and Impact of Online Travel Reviews, Information and Communication Technologies in Tourism 2008, Innsbruck, Springer Vienna
      Thevenot, G. (2007). Blogging as a social media. Tourism and Hospitality Research, 7(3-4), 287-289.
    • Module 6
      6. Booking Engines and eCommerce
      The advent of new technologies made the tourism market more and more dynamic. New business model arisen such as the one of OTA (Online Travel Agents) and Last Minute. This lecture will investigate the role of eCommerce and Booking Engine within the online toruism chain.
      Literature:
      Cantoni L., Passini V., Faré M., Inversini A. (2010 ). White paper: Booking engines for hotel chains, accessed online from www.webatelier.net (October 2010)
      Additional Literature:
      Chathoth PK. (2007). The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms. International Journal of Hospitality Management 26: 395-408
    • Module 7
      7. DMO Online Communication
      DMO (Destination Management Organization) are at the edge of tourism promotion. Thanks to DMS (Destination Management Systems) tourism managers can reach a high number of visitors. DMS and DMO role within the online sector will be deeply presented also thanks to case studies.
      Literature:
      Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer
      Gretzel, U., Fesenmaier, D.R., O’Leary, J.T. (2006) The Transformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)
      Additional Literature:
      Gretzel, U.,Yu-Lan, Y., Fesenmaier, D. (2000). Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations, Journal of Travel Research, Vol. 39, No. 2, 146-156
    • Module 8
      8. eLearning in Tourism
      e Learning will be presented as one of the most relevant issues within the tourism chain. Actually new media can really foster the learning of travel agents or simply tourists dealing with a given destination.
      Literature:
      Cantoni, L., Kalbaska, N., Inversini, A. (2009) eLearning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport & Tourism Education, 8-2: 148- 156
    • Course project
      Analysis of the online tourism domain
      Goal
      Understand the Tourism Online Domain and the information competition
      Method
      Content analysis
      DORM classification
      Use of Web2rism
    • Schedule
    • Course Method
      Ex cathedra lessons
      Q&A
      Lab & projects
      >> http://moodle.ehu.lt/course/view.php?id=1035 <<
      EXAM
      30% Project Presentation (last day)
      70% writtenexam in yournormal schedule
      PLEASE NOTE: all test MUST BE SUFFICIENT
    • Bibliography
       Cantoni, L. and Tardini,S. (2006) Internet, Routledge, London, (paragraph 2.3; chapters 4 and 5)
      Inversini,A., Cantoni, C:, and Buhalis, D. (2009) Destinations’ Information Competition and Web Reputation, Journal of Information Technology & Tourism, 11 (2009), pp. 221-234
      Inversini,A., Cantoni,L., (2009) Cultural Destination Usability: The Case of Visit Bath. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 – Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Wien: Springer
      Inversini, A., Cantoni, L., Bolchini, D. (2010) Presenting UsERA: User Experience Risk Assessment Model. In U. Gretzel R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010 – Proceedings of the International Conference in Lugano, Switzerland (pp. 99-110). Wien: Springer.
      Gretzel, U., Fesenmaier, D.R., O’Leary, J.T. (2006) The Transformation of consumer behaviour. In Buhalis, D. and Costa, C. 2006. Tourism business frontiers. Elsevier Butterworth-Heinemann, pp 7-18 (handed out)
      Choi,S. Lehto, XY., O’Leary, JT. (2007). What does the consumer want from a DMO website? A study of US and Canadian tourists perspectives – International Journal of Tourism Research. 9, 59-72
      Cantoni, L., Kalbaska, N., Inversini, A. (2009) eLearning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport & Tourism Education, 8-2: 148- 156
      Cantoni L., Passini V., Faré M., Inversini A. (2010). White paper. Booking engines for hotel chains,accessed online from www.webatelier.net (October 2010)
      Xiang, Z., Wöber, K. and Fesenmaier, D.R. (2008) The representation of the tourism domain in search engines, Journal of Travel Research, Vol. 47, pp.137–150
    • AdditionalReadings
       Baggio, R., Antonioli Corigliano, M., & Tallinucci, V. (2007). The websites of a tourism destination: a network analysis. Information and Communication Technologies in Tourism 2007 - Proceedings of the International Conference in Ljubljana, Slovenia (pp. 279-288). Wien: Springer
      Buhalis, D (2003).eTourism: Information technology for strategic tourism management. Prentice Hall, Harlow.
      Buhalis, D. (2004).eAirlines: Strategic and tactical use of ICTs in the airline industry. Information & Management, 41(7), 805-825.
      Chathoth PK. (2007). The impact of information technology on hotel operations, service management and transaction costs: A conceptual framework for full-service hotel firms. International Journal of Hospitality Management 26: 395-408
      Gretzel, U., Kyung, H.Y., (2008) Use and Impact of Online Travel Reviews, Information and Communication Technologies in Tourism 2008, Innsbruck, Springer Vienna
      Gretzel, U.,Yu-Lan, Y., Fesenmaier, D. (2000). Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations, Journal of Travel Research, Vol. 39, No. 2, 146-156
      Marcussen, CH. (2008) ‘Trends in European Internet Distribution – of Travel and Tourism Services’ January 2008 (www.crt.dk/uk/staff/chm/trends.htm)
      Thevenot, G. (2007). Blogging as a social media. Tourism and Hospitality Research, 7(3-4), 287-289.