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Medios Sociales y Activismo Político
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Medios Sociales y Activismo Político

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Matthew McMillan, pionero en el uso innovador de nuevas tecnologías y redes sociales en campañas, presentó la manera como las redes sociales pueden incentivar el activismo político

Matthew McMillan, pionero en el uso innovador de nuevas tecnologías y redes sociales en campañas, presentó la manera como las redes sociales pueden incentivar el activismo político


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  • 1. Winning Online
    Ten Essential Elements
  • 2. One of the Top Twitterers in the US Senate
    Not Well Knownor in Leadership
    Doesn’t Take Bold Policy Stands
    Succeeds Because She’s Real
    Be Real
  • 3. “people are really looking toward those Second Amendment remedies… I'll tell you the first thing we need to do is take Harry Reid out.” – Sharron Angle. Raised $7M online.
    “The Republican Plan for Health Care: Don’t Get Sick. And, if you do get sick, their plan is for you to die quickly.” – Alan Grayson. Raised $5M online.
    “I find it interesting that swine flu broke out in the 1970s under Carter and again under Barack Obama. Not saying it is a the President’s fault, but it is a coincidence.” – Michele Bachmann. Raised $13M online
    Be Bold (Partisan)
  • 4. Send Regular Email
    Update Your Website
    Tweet Daily
    Blog Often
    Be In Touch
  • 5. Advertise Online
    Acquisition Advertising
    Persuasion Advertising
    Be Heard
  • 6. Encourage Action
  • 7. We started with a website and a brand…
    Integrate Offline & Online
  • 8. We Built Support… Tens of Thousands of Floridians and Counting…
    Integrate Offline & Online
  • 9. Integrate Offline & Online
  • 10. Don’t Moderate
    Share Interesting Media – Photos, Video, Cartoons
    Provide Action Opportunities
    Build Community
  • 11. Entertain
  • 12. Action Cycle:
    Set Goals
    Set Deadlines
    Report Success
    Show Momentum
    Show Results
  • 13. Website Stats: Google Analytics
    Visits, Page Views, Time on Site, Browser, Location, Pages Per Visit, Traffic Sources, etc.
    Advertising Stats
    Clicks, Conversions, Impressions
    Effectiveness: CPA, CPC, CPM
    Social Media Stats
    Reach, Virality
    Measure Everything
  • 14. Thank You
    matt@buzzmaker.net
    www.buzzmaker.net