Winning Online<br />Ten Essential Elements<br />
One of the Top Twitterers in the US Senate<br />Not Well Knownor in Leadership<br />Doesn’t Take Bold Policy Stands<br />S...
“people are really looking toward those Second Amendment remedies… I'll tell you the first thing we need to do is take Har...
Send Regular Email<br />Update Your Website<br />Tweet Daily<br />Blog Often<br />Be In Touch<br />
Advertise Online<br />Acquisition Advertising<br />Persuasion Advertising<br />Be Heard<br />
Encourage Action<br />
We started with a website and a brand…<br />Integrate Offline & Online<br />
We Built Support… Tens of Thousands of Floridians and Counting…<br />Integrate Offline & Online<br />
Integrate Offline & Online<br />
Don’t Moderate<br />Share Interesting Media – Photos, Video, Cartoons<br />Provide Action Opportunities<br />Build Communi...
Entertain<br />
Action Cycle:<br />Set Goals<br />Set Deadlines<br />Report Success <br />Show Momentum<br />Show Results<br />
Website Stats: Google Analytics<br />Visits, Page Views, Time on Site, Browser, Location, Pages Per Visit, Traffic Sources...
Thank You<br />matt@buzzmaker.net<br />www.buzzmaker.net<br />
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Medios Sociales y Activismo Político

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Matthew McMillan, pionero en el uso innovador de nuevas tecnologías y redes sociales en campañas, presentó la manera como las redes sociales pueden incentivar el activismo político

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Medios Sociales y Activismo Político

  1. 1. Winning Online<br />Ten Essential Elements<br />
  2. 2. One of the Top Twitterers in the US Senate<br />Not Well Knownor in Leadership<br />Doesn’t Take Bold Policy Stands<br />Succeeds Because She’s Real<br />Be Real<br />
  3. 3. “people are really looking toward those Second Amendment remedies… I'll tell you the first thing we need to do is take Harry Reid out.” – Sharron Angle. Raised $7M online.<br />“The Republican Plan for Health Care: Don’t Get Sick. And, if you do get sick, their plan is for you to die quickly.” – Alan Grayson. Raised $5M online.<br />“I find it interesting that swine flu broke out in the 1970s under Carter and again under Barack Obama. Not saying it is a the President’s fault, but it is a coincidence.” – Michele Bachmann. Raised $13M online<br />Be Bold (Partisan)<br />
  4. 4. Send Regular Email<br />Update Your Website<br />Tweet Daily<br />Blog Often<br />Be In Touch<br />
  5. 5. Advertise Online<br />Acquisition Advertising<br />Persuasion Advertising<br />Be Heard<br />
  6. 6. Encourage Action<br />
  7. 7. We started with a website and a brand…<br />Integrate Offline & Online<br />
  8. 8. We Built Support… Tens of Thousands of Floridians and Counting…<br />Integrate Offline & Online<br />
  9. 9. Integrate Offline & Online<br />
  10. 10. Don’t Moderate<br />Share Interesting Media – Photos, Video, Cartoons<br />Provide Action Opportunities<br />Build Community<br />
  11. 11. Entertain<br />
  12. 12. Action Cycle:<br />Set Goals<br />Set Deadlines<br />Report Success <br />Show Momentum<br />Show Results<br />
  13. 13. Website Stats: Google Analytics<br />Visits, Page Views, Time on Site, Browser, Location, Pages Per Visit, Traffic Sources, etc.<br />Advertising Stats<br />Clicks, Conversions, Impressions<br />Effectiveness: CPA, CPC, CPM<br />Social Media Stats<br />Reach, Virality<br />Measure Everything<br />
  14. 14. Thank You<br />matt@buzzmaker.net<br />www.buzzmaker.net<br />

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