Generation FIT Empowering Tomorrow’s Wellness Leaders Today

Complex patterns and trends in health and health behavior School day is sedentary time Leisure time isn’t ACTIVE time Nutrition and portion awareness lacking “ Experts” are perplexed

School day is sedentary time

Leisure time isn’t ACTIVE time

Nutrition and portion awareness lacking

“ Experts” are perplexed

Youth Culture Digital, Powerful and Influential

Screen Time For ages 7-18 averages 9 hours per day

For ages 7-18 averages 9 hours per day

Awareness SCHOOLS, PARENTS and EDUCATORS…. INTELLECTUALLY recognize the value of fitness, health and well-being to the learning equation…. but

SCHOOLS, PARENTS and EDUCATORS….

INTELLECTUALLY recognize the value of fitness, health and well-being to the learning equation…. but

A Sobering FACT Standardized test scores take priority above the overweight/fitness crisis

Standardized test scores take priority

above the overweight/fitness crisis

AWARENESS No need for either / or

No need for either / or

Youth-Led Fitness Solution

How Is Generation FIT A Key to Opening Doors? We target the most expensive students We make dramatic academic impact We demonstrate easy-delivery of exergame technology Fitness/Wellness/Social benefits are a bonus

We target the most expensive students

We make dramatic academic impact

We demonstrate easy-delivery of exergame technology

Fitness/Wellness/Social benefits are a bonus

Students Lead and Manage the Program Right In the Classroom Peer Mentoring Teamwork Social Skills Collaboration Leadership Confidence Brain Training Communication Community Outreach

Peer Mentoring

Teamwork

Social Skills

Collaboration

Leadership

Confidence

Brain Training

Communication

Community Outreach

Peer Mentoring Teamwork Social Skills Collaboration Leadership Confidence Brain Training

Peer Mentoring

Teamwork

Social Skills

Collaboration

Leadership

Confidence

Brain Training

Generation FIT- Brainy Stuff

ExerLearning http://exerlearning.blogspot.com

The reality…. If kids sense “ It’s good for you ” we have an uphill battle

The reality…. If kids sense “ We’re leaders and this is OURS ” we have possibility

The reality…. Recent brain research conclusively connects learning and academic success with exercise , cardio, fitness and physical activity BEFORE a cognitive task Gen FIT youth KNOW that and TEACH it to peers, family and teachers

AWARENESS No need for either/or when it comes to physical activity and the school day

No need for either/or when it comes to physical activity and the school day

Generation FIT Delivers – Fitness A Youth Culture Healthy “rebellion” Academic Goals

Fitness

A Youth Culture

Healthy “rebellion”

Academic Goals

Society, Culture and PROFIT

Youth Culture-Reach and Digital Skills: http://www.youtube.com/watch?v=Fjj2tCslIlQ

Youth Culture-Reach and Digital Skills: http://www.youtube.com/watch?v=Fjj2tCslIlQ

Advergames $12 BILLION in annual Junk Food – Sugary Cereal Marketing to age 4-14

“ Food Culture” Unbeatable? Youth don’t want to be victims Youth believe they “own” video games Youth don’t believe the “overweight – health dilemma hype ”

Youth don’t want to be victims

Youth believe they “own” video games

Youth don’t believe the “overweight – health dilemma hype ”

HYPE ? ? ? Why have experts hit roadblocks? Can we really fight the culture: $12 billion in ANNUAL junk food ads targeting the most vulnerable population – youth aged 4-14

Why have experts hit roadblocks?

Can we really fight the culture: $12 billion in ANNUAL junk food ads targeting the most vulnerable population – youth aged 4-14

Viral Marketing – Stealth Impact Trendsetters Generating Buzz Connecting with “digitari” Elite and casual gamers Blogs – Collective Intelligence Rebellion against “the marketing machine”

Trendsetters

Generating Buzz

Connecting with “digitari”

Elite and casual gamers

Blogs – Collective Intelligence

Rebellion against “the marketing machine”

– Stealth Solution The 1-5-0 Beyond DDR: Fads Fade FootGamers: Members Only

The 1-5-0

Beyond DDR:

Fads Fade

FootGamers:

Members Only

Tap the Casual Game Culture The casual game industry is a $ 2.25 billion a year market, currently growing by 20 per cent annually with growth estimated at a whopping 20 percent* More than 200 million people worldwide play casual games via the Internet. Last year the average time spent per week playing casual games increased 28 percent to 5 HOURS 50% of casual gamers over age 50 play with a younger family member * 2007 market report released by the Casual Games Association

The casual game industry is a $ 2.25 billion a year market, currently growing by 20 per cent annually with growth estimated at a whopping 20 percent*

More than 200 million people worldwide play casual games via the Internet.

Last year the average time spent per week playing casual games increased 28 percent to 5 HOURS

50% of casual gamers over age 50 play with a younger family member

Reinvent computer time Reinvent CSAUAL GAMING

Reinvent computer time

Reinvent CSAUAL GAMING

We Can BEAT : Screens Sedentary-School Schedules Advergaming and Junk / Fast Food Marketing

Beyond HFCS: Label Awareness vs Slick packaging Tell a Story: GOMF LISTEN to the kids Empower Youth as Change Agents New Culture: ExerGamers and FootGamers

Beyond HFCS: Label Awareness vs Slick packaging

Tell a Story: GOMF

LISTEN to the kids

Empower Youth as Change Agents

New Culture: ExerGamers and FootGamers

Contact and Reference http://exerlearning.blogspot.com www.generation-fit.com www.get-outta-my-face.com [email_address] Judy Shasek: 541-312-5133

http://exerlearning.blogspot.com

www.generation-fit.com

www.get-outta-my-face.com

[email_address]

Judy Shasek: 541-312-5133