New product development
Upcoming SlideShare
Loading in...5
×
 

New product development

on

  • 259 views

http://www.inventium.com.au/ ...

http://www.inventium.com.au/

HBack in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

Statistics

Views

Total Views
259
Views on SlideShare
259
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

New product development New product development Document Transcript

  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 Inventium http://www.inventium.com.au/Back in 2006, Inventium’s founder, Dr Amantha Imber was working as aconsumer psychologist in a big advertising agency. The agency had puther through a lot of creative thinking training which she loved.However, when she started getting deeper into researching the field,she realised that all these training companies had done was rip offEdward de Bono techniques from the 70s and re-package them as theirown. She thought that, ironically, this was pretty uncreative.
  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184Amantha had always been a bit of a science geek and kept reading thejargon-filled academic journals long after leaving university. She noticedthat there were hundreds, if not thousands, of studies being conductedaround the world that looked at what variables increased a person’sability to think more creatively and a company’s ability to innovate.However, she realised that there was a great divide between this greatresearch that was being done in the world of academia, and what wasactually getting used in the ‘real world’.So in 2007, she had the idea of starting a company that applied thescience of psychology and neurology to boosting creativity andinnovation - something that had never been done before. SinceInventium opened its doors, Amantha and her team, have helpedliterally thousands of people across Australia, the United States, the UK,Europe, Africa and New Zealand improve their ability to generate greatideas.
  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184 something to fix. It’s hard to innovate withoutA Little Help to Upgrade first knowing what to innovate.Your Creative Thinking What are you good at? – As they say, you should play your strengths. What are you goodTechniques at is where you should focus your ambition and your time. If you aren’t into sports then whyCreative thinking techniques are hard to come walk towards that goal? If you are into scienceby nowadays, if you want to be on top of the then pursue that goal and never waiver in yourpack you need to be more “in the know” and resolve, no matter how hard that road mightyou can’t do that if you don’t know what you be. It’s easy to say that you’re going to be awant done in the first place. Simple steps scientist and create stuff of epic proportions butshould be your first “to do” and we have list going towards it won’t be all that easy. Still ifdown help below to get your thinking cap going that is where your strengths and ideas lie thenthe right direction. you can handle the strain.What are the problems that needed solving? – Sniff around – stealing ideas have never been aNow this is quite simple to understand, if you good track of thought, but knowing what you’reknow what the problems is then you will know up against in life is always a good one. It keepswhat solutions to look for. If you know what the you ahead of the pack and being knowledgeableproblem is you can break it down into parts and of your surroundings and the happeningsif your brain can’t handle the first part you can around it is exemplary in its own regard. Andmove on to another problem thus maximizing what better way to create something new thanyour efforts. You can boost your creativity this by putting together something that otherway knowing that you are on point and have people could not. It’s not stealing if you copy what they do but innovate them, keep that
  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184thought in mind. Steve Jobs did not really create solutions for the rapid improvement of theirmost of what he sold, he just mashed up enterprises. To make your company well-everything and turned it into something he can known, find time to learn about businesscall his own. innovation techniques.Find resources – the internet is a good place to Keep in mind that new ideas can make a greatfind new ideas and read about new discoveries change in your venture. It would be easy toand so is the library. You should not limit where generate unique and useful business proposalsyou get your knowledge, be it digital or in if you have a team of experts regardingphysical form creative thinking known’s no marketing aspect. A group of professionalbounds. Always be open to what person says marketers that shares their knowledge to createand don’t choose to close out what they say as wonderful options is certainly a huge asset intrue because you don’t believe them. Resources the company.are everywhere and in everything so don’t closeyour eyes to all of those around you. However, it would be great if there are workshops, trainings, and seminars to gain a lot of new information regarding effective businessAchieving Success Is tactics. Employees will be motivated to think of great ideas whenever they make plans to boostEasy Using Business their company’s popularity as well as its salesInnovation Techniques and revenue. This is a good way to create opportunities to those who are creative enough in planning. It only needs time and effort inEntrepreneurs must possess creativity and order to come up with a good decision.innovation in order for them to create new,unique, and useful ideas. Success will just come If you don’t have enough time to think ofalong your way after you develop a system or powerful techniques and brilliant ideas, thentechnique that could help your business easily there is a solution to that. Looking for a groupand quickly flourish. Not everyone is expert in of professional and skilled individuals inbusiness marketing that’s why some developing a plan or in determining the rightbusinessmen have decided to hire a business approach will certainly give you an edge overanalyst or consultant to help them find
  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184your competitors because these folks are as you can make use of those techniques toscience geeks, goal oriented, savvy researchers, succeed on your venture.and very focused on creating new andbreakthrough solutions. Awaken Your CreativityGetting acquainted with their roles isimperative. You will realize the assistance that and Innovationthey provide to their clients. They are the ones Being creative is in our blood, sometimeswho are highly committed to help business though we choose to be laze about it. With theproprietors who need a striking approach that TV making sure that we have even lesswill improve their company’s popularity and imagination to run our lives, and all the pre-profits. The beautiful traits they possess are made visuals we see everyday tuning our mindsvery useful in helping them generate useful and to just be content on what is already there,positive tactics. being creative have been shelved and we areCorporations and small types of businesses too preoccupied to see it. Well that is rather thehave reached the peak of success because of point of all the things that the media does butthe innovative ideas and tactics they are using. in any case, it’s still not the end. If you are oneThey know how to attract consumers using of those who don’t have an ounce of creativitytheir unique yet powerful comprehension and innovation left inside you then maybe it’sregarding marketing ideas. The methods which time to awaken your mind.are new to the eyes of the people will surely Being creative is always connected with howcatch their attention and these methods can people think outside the box. If you haven’tmake a huge impact in your targeted market heard of that phrase then let us enlighten you.profits. Thinking outside the box is that moment whenBrainstorm with knowledgeable and creative you stop thinking of what you see in front ofpeople so that your enterprise will have a fast you but in general what you have around you.development. Learning the idea generation It’s like drawing a ball, if you were given a tasktechniques is worth your time and effort as long to draw something beautiful, with the ball as your object, what do you do if your life depends
  • p. +61 3 9018 7455 f. +61 3 9528 4787 m. +61 (0) 412 6565 38 e. info@inventium .com .au PO Box 1251, Brighton Rd LPO, Elwood, VIC, Australia 3184on it? Make something beautiful with the object from that couch, watching TV won’t get youand what surrounds the object is a good start. anywhere.What is being pointed out is that if you weregiven some task, you make sure that you do thetask but adding more to it as well. If you weretold to prepare dinner, make something thatwill be amazing. People who thinks beyondwhat is asked of them is quite few nowadaysbut it’s a personality that will bring you toplaces. You have to have that certain potentialto be someone else rather than what societywants you to be. It’s a simple idea that if youget older then you also get better, if you werethe person you are still ten years ago then thereis a problem within you and you need to get itfixed.There are so many ways that you can awakenthe potential within you and al you have to do isget up and do something. May it be little thingslike learning an art or learning an instrument, ormaybe it’s just being better at what youcurrently are doing, so long as you make it apoint that you become a better persontomorrow than you were today. It’s not goingto be easy but as with everything in this world,nothing is. Stop getting garbage in your head,read books if you can, travel to places if you canand most of all stop your whining and get up