Inventium - Innovation Strategy
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Inventium - Innovation Strategy

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Back in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

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  • 1. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Inventiumhttp://www.inventium.com.au/Back in 2006, Inventium’s founder, Dr Amantha Imber was working as aconsumer psychologist in a big advertising agency. The agency had puther through a lot of creative thinking training which she loved.However, when she started getting deeper into researching the field,she realised that all these training companies had done was rip offEdward de Bono techniques from the 70s and re-package them as theirown. She thought that, ironically, this was pretty uncreative.
  • 2. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Amantha had always been a bit of a science geek and kept reading thejargon-filled academic journals long after leaving university. She noticedthat there were hundreds, if not thousands, of studies being conductedaround the world that looked at what variables increased a person’sability to think more creatively and a company’s ability to innovate.However, she realised that there was a great divide between this greatresearch that was being done in the world of academia, and what wasactually getting used in the ‘real world’.So in 2007, she had the idea of starting a company that applied thescience of psychology and neurology to boosting creativity andinnovation - something that had never been done before. SinceInventium opened its doors, Amantha and her team, have helpedliterally thousands of people across Australia, the United States, the UK,Europe, Africa and New Zealand improve their ability to generate greatideas.Get happy to get creative
  • 3. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Innovation Strategy:Twenty Ways to ImproveYour Staffs Work EfficiencyInnovation strategy can help you createnew and better methods with regard toimproving your staffs work efficiency. It willcertainly be very difficult to make yourcompany become successful if you don’tcome up with a good strategy. You need tounderstand that old strategies never last.You should have noticed that the methodthat you used two years ago is no longereffective. If you want your company tosurvive in the competitive world, then youhave to adapt. You need to learn new thingsand incorporate it to your company’sinnovation strategy.If you want your business to flourish, thenyou have to search for ways to improveyour staff’s performance. It goes withoutsaying that the success of a firm issomewhat dependent on the ability of itspeople. If the staff doesn’t work hard as youwant them to, then your firm will surely godown the drain. If you feel that yourcompany’s production is slowing down,then you have a problem. In this day andage, it is important to become smart withregard to managing your employees. Youhave to make sure that they are notslouching during work hours. Here are thethings that you can do to help improve theirproductivity:1. Establish employee accountability2. Encourage3. Recognize4. Reward5. Ensure consistent performance6. Reach out7. Avoid micro management8. Provide written process foreverything9. Make use of time-tracking tools10. Conduct team building exercises11. Keep communication channels open12. Pay well13. Make use of tools to monitorinternet access14. Emphasize teamwork15. Train managers to be humane16. Set realistic targets17. Rotate tasks18. Enable regular reviews andfeedbacks19. Make use of content-blocking tools20. Provide options for additionaltraining
  • 4. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184If you want to learn more how to make useof great methods to improve your staffswork efficiency, then you should use theinternet to acquire great information. Theweb is a great tool to use if you want tolearn something new. The net have dailyupdates that you can read. You will learnnew things every day and this will help youbecome a better owner.It’s also good if you make use of innovationtraining to update your knowledge with thelatest strategies. This is great forentrepreneurs who need the latest andeffective methods to solve their problemsregarding staff development. Moreover,using new and effective methods save time,effort, money, and resources. There’s nopoint using obsolete techniques. Yourcompany deserves better so be sure tolearn more and implement great programsto your firm.Move Your Company Forwardwith Innovation StrategyAn effective company plants the seed ofsuccess to his employee’s right from thestart. With a goal in mind and a positivethought of what your company’s future willbe, your business, whatever it is, will striveand succeed. What is needed is a mind thatis open to constant change and innovationstrategy. When thinking about the future, itis more likely that a company willaccomplish something if they know thatwhat they have now can be so much better.A business that plants the desire to succeedin their employee’s heart is a company thatcan and will grow profitable. Still, the firstthing that will have to be in their minds is toforego profit as their number one motivebut instead company growth. The peopleworking together on the same goal are theones mostly on top, if you and your peoplewant only what is best for the companythen the profit will just follow through.
  • 5. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184That being said a good company managerwill seek to find likeminded individuals inhis employees. Moreover thosehardworking and talented individualsshould be placed within key positions in thecompany. The goal is to nurture individualswho can lead and manage, plus those thatcan innovate and create. When you havethese individuals helping the company’sgrowth, anything is possible.Never suppress anybody’s ideas, it is muchbetter to hold daily gatherings whichpromote open-minded discussions withinthe company. If someone wants tocontribute to the company’s growth thentheir voices should be heard and their ideasbe taken into consideration. Neverthelessthese individuals should be taken seriouslyas your key employees; if his ideas are asgood as he says it is then a promotionwould be quite helpful for his growth whichin turn will make him more valuable to thecompany.This does not mean that the status quoshould be abolished altogether. More orless this should be a means to show thecompany what type of leadership they areunder in. if employees see their leaders asproactive and working on the same goal,those that have creativity and innovationradiate within their being, then they will beheartened to work towards the same goalsthat the company strive for as well.Inspiring others to move towards thecompany’s goal and rewarding their loyaltyand hard work turn towards betterment.That being said, a perfect business can onlybe achieved by a company that knows howto listen to their people. Those that havethe same mind to push for growth insteadof solely profit, if these qualities areachieved by a startup company then theirbusiness will prosper and grow.
  • 6. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Innovation Strategy: StayAhead Of the CompetitionIf you want to become successful in theworld of business, you need to create newand exciting ideas. The competition in thisfield is tough so you have to come up withoptimum solutions whenever youencounter problems. Putting up a businessis not easy. There are thing that needs to betaken care of and people to pay. A businessperson would always encounter problemswhich is why you need to come up with agreat innovation strategy that you use tostay in this competitive world. Beinginnovative means that you can bring newproducts, enhance production, and increasesale.If you want to become successful in the biz,there are things that you need to take note: Learn about your competition – Asmart business person would notjust stay on the sides and let thingsflow. This is a good thing if things goin your favor but if you are losingclients, then it is important that youknow why. Learn why yourcompetitors are better than you.What makes their services so goodthat many people want it? As theowner, you need to analyze yourcompetition and learn how you cankeep up or stay ahead of the game. Target market – If you don’t want towaste money on the wrongmarketing strategy, then you needto figure out your target audience.Know the people wants as well asthe things that attract theirattention. Do this and your companywill definitely become more indemand than your competitors. You need to understand yourbusiness – It’s not enough that youknow about your rivals. You need tounderstand what your business is forand how you can attract morecustomers using great marketingmethods. What’s the differencebetween your products and servicesand your competitors and how canyou sell them to the public?
  • 7. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184 Learn how to maximize profits –Determine the product and servicethat the public favors and focus onit. You have to bring the correctproducts and service up front if youwant your customers to notice.Learn what is in demand now andwhat will be in demand in the futureso that you can benefit from it.Do a reconnaissance mission and learnabout anything and everything that relatesto business. This way, you will be able tostay ahead of the biz. Make use of creativethinking techniques and you will surelybecome successful in your endeavors.