Innovation training

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http://www.inventium.com.au/

HBack in 2006, Inventium’s founder, Dr Amantha Imber was working as a consumer psychologist in a big advertising agency. The agency had put her through a lot of creative thinking training which she loved. However, when she started getting deeper into researching the field, she realised that all these training companies had done was rip off Edward de Bono techniques from the 70s and re-package them as their own. She thought that, ironically, this was pretty uncreative.

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Innovation training

  1. 1. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Inventiumhttp://www.inventium.com.au/Back in 2006, Inventium’s founder, Dr Amantha Imber was working as aconsumer psychologist in a big advertising agency. The agency had puther through a lot of creative thinking training which she loved.However, when she started getting deeper into researching the field,she realised that all these training companies had done was rip offEdward de Bono techniques from the 70s and re-package them as theirown. She thought that, ironically, this was pretty uncreative.
  2. 2. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Amantha had always been a bit of a science geek and kept reading thejargon-filled academic journals long after leaving university. She noticedthat there were hundreds, if not thousands, of studies being conductedaround the world that looked at what variables increased a person’sability to think more creatively and a company’s ability to innovate.However, she realised that there was a great divide between this greatresearch that was being done in the world of academia, and what wasactually getting used in the ‘real world’.So in 2007, she had the idea of starting a company that applied thescience of psychology and neurology to boosting creativity andinnovation - something that had never been done before. SinceInventium opened its doors, Amantha and her team, have helpedliterally thousands of people across Australia, the United States, the UK,Europe, Africa and New Zealand improve their ability to generate greatideas.
  3. 3. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184Develop More with TheHelp Of Your Employeesand IdeationAs businessmen, it is our job to determine whatthe people want and need and be able toprovide them with exactly what they want andneed. We also need to keep in mind of thevarious factors that can affect them such as theeconomy, technological trends, environment,and many more. If you want to develop a newservice or product that you want to become ahit with the consumer market, you need toutilize ideation.Everything stems forth from a simple idea. It isour job to build on that simple thought and turnit into something huge and life changing. Keepin mind that we do not necessarily need tocome up with something new because we canalways work with whatever is already there andtweak it a little bit. We may be able to findsome aspects in our current merchandise thatneeds a bit of fixing or upgrading so that we willbe able to turn it into something else thatpeople would really want. However, thisprocess can be very challenging which is whyyou need to involve everyone in your company.It can be very helpful to involve everyonebecause each and every one of us has differentideas. You will only be able to know what theseare when you actually involve your employeesin the innovation process. However, you needto bear in mind that a brand new product is notthe only answer in order to come up withsomething big because you also need toincorporate a lot of research into the wholeprocess. Making sure that you are able to doyour research will in turn make thedevelopment process easier.You also need to make sure that you are able toset it apart from the other products that arealready out there in the market. Make sure thatit is unique and can offer something else to yourtarget market. However, before you can startoff with this, you need to make sure that youknow to whom you are going to sell it to. Makesure you are able to determine who your targetaudience will be so that you will make thingssimpler for you and your company.The innovation process helps you target thespecifics as well. These are often the product’sspecial features, materials, and the like.Answering these questions will allow you topush through with production. In addition tothat, you will be able to get answers to yourother questions as well as long as you make
  4. 4. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184sure that you involve everyone in yourcompany.Experiencing MentalBlackout? Try TheseActivities to ImproveCreative ThinkingTechniquesAll of us are born with creative minds andthinking capacity. We know it because we seethat young boys and girls can be veryimaginative. On the other hand, as they growolder, their creative juices would eventually beevaporated into thin air. This is simply due tothe fact that they have become more exposedto electronically operated gadgets andtechnologies, and the harshness of reality.Nonetheless, the creative traits that were oncegone can still be learned again with the help ofsome creative thinking techniques. This articleis going to provide a couple of reasons as towhy a lot of individuals are experiencing“mental blackouts” and how we can getourselves in touch with our former creativeselves.What are the causes of “Mental Blackout”?1. It was mentioned a while ago the electronicgadgets, such as smartphones and laptopcomputers, have, in one way or another,tampered our imaginative way of thinking. Thisis because it limits us from interacting with thepeople and things around us. At the same time,a majority of these modern-day gadgets hinderpeople, especially the younger generation, tolearn and discover the things that surroundthem. Gone were the days when people wouldhave to mentally compute their estimatedexpenses while doing their groceries. Butinstead, they would simply rely on thecalculator applications of their phones.2. In this present generation, there are a lot ofindividuals who would rather spend their freetime watching their favorite television show orbusy playing with computer games. This habitcan not only destroy our social life, but it canalso hamper a particular person’s ability tothink creatively.3. Another thing that could lead to lack ofcreativeness would be stress and exhaustionthat is brought about by our demanding worksand responsibilities. We have to admit that ourworld today is always “on-the-go” and in ahurry in comparison to the old times. As a
  5. 5. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184result, men and women at the end of the dayare not only physically tired, but can also bementally drained.How can we boost our creativity?1. Since it was mentioned that stress can lead tointellectual dysfunction, one good way to reviveour innovative selves is to clear our minds oncein a while. Doing yoga or going for a jog aroundthe neighborhood or race track are just twogood ways of distressing.2.. Another creative thinking technique that istested and proven by a lot of individuals is toread books and other reading materials. Thiswill only not let our imagination run, but it isalso considered as an effective way ofimproving one’s mental health.3. Creativity and innovation can also beimproved by solving mathematical problemsand crossword puzzles. You can beginanswering simple ones and gradually work yourway to more complicated ones for intensemental workout.Exploit an InnovationStrategy for a Long-Term BusinessDevelopmentA proper execution of an innovation strategyopens up many great opportunities to one’sbusiness. There are a lot of potential changesthat will certainly take place when you knowhow to formulate unique and powerfulmethods. In order to have a fast expansion ofyour enterprise, you should find a solution thatwill make it happen. Developing a modern andeffective approach is an essential task to do. Bewise enough in promoting your business byusing innovative and useful ideas.There are significant areas which entrepreneursand advertisers must focus on to get wonderfulresults and amazing perks. The group ofemployees who are in charge with marketingassignments should take time to learn essentialtopics such as incessant skills development,developing plans, brainstorming, employeeempowerment tactics, organized planning, andtransparency in the aspect of communication.
  6. 6. p. +61 3 9018 7455f. +61 3 9528 4787m. +61 (0) 412 6565 38e. info@inventium .com .auPO Box 1251, Brighton Rd LPO, Elwood,VIC, Australia 3184By focusing on the areas mention above, there’sno doubt that you can achieve a long-termdevelopment that you have ever aimed. It’sadvantageous enough for your company’s rapidprogress if you can execute them well as part ofyour powerful marketing tactics. The profits ofyour enterprise will absolutely bump up afteryou apply innovation strategy to it.It’s very important to have many unique ideaswhen you run a certain business because theycan make great changes to your venture. Theproductivity will definitely increase if you areusing advanced facilities and a state-of-the-artsystem that makes everything done accuratelyand systematically. The popularity of yourcompany will easily be boosted up if you cancreate projects which are focusing on long-termmarketing benefits. If those projects can deliverpositive results, then it will be possible for yourcompany to become eminent.Every organization needs a strong foundation.Therefore, you must build a firm foundationwhen you start running an enterprise in orderto make it competitive in the industry. You mustthink of ways on how to get the results that youneed for the long-term development of yourorganization.Every invention starts with a single bright ideaand this is where innovation is very useful.Every decision that you make will certainlyaffects your venture. Therefore, you must makecertain that you study everything well beforeyou make a final decision. Transform great ideasinto action so that you can get beautifuloutcomes. Have an implementation plan to beestablished for your business’ progress.To avoid the adverse impact of economic crisis,you must establish a good plan using yourcreativity and resourcefulness. Your skills indoing marketing campaigns are the significantkeys that can turn things to be on your favor.It’s necessary to do monitoring and measuringthe progress so that you can makedocumentations when there is a new productdevelopment had transpired.

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