Designing how we design

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Designing how we design

  1. 1. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 1 how we design @kimgoodwin FBTB, Stockholm, April 2014 designing
  2. 2. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 2
  3. 3. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 3 context drives design
  4. 4. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 The long & lonely road to shipping good UX 4 new exec bad attitude budget issue arbitrary deadline UX is not a priority
  5. 5. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 5 cultural context should drive how we design
  6. 6. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 6 are symptoms Culture is the cause Project issues stated values artifacts & systems shared assumptions * Edgar Schein
  7. 7. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 7 - What’s important - Who’s important - What’s acceptable values
  8. 8. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 8 organizational values become the UX The Disney Way, Capodagli & Jackson, 1998.
  9. 9. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 9 You can’t fake values
  10. 10. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinValues, culture, and leadership | UX Hong Kong, March 2014 UX values simplicity elegance efficiency respect for human time & dignitybeauty novelty accessibility usefulness usability learnability delightfulness clarity brevity empathy skill vision collaboration
  11. 11. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 11 maximizing transactions preserving data integrity keeping the sales team happy UX REAL values UX values: rarely core values
  12. 12. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Finding the real values Founding stories Time, money, attention Assumed limitations 12
  13. 13. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 1. Be a pest: question values Is this really an organizational value? A shared priority? 13
  14. 14. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 14 2. USE the values (it’s much easier than changing them)
  15. 15. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 15 personas design values project plan
  16. 16. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Competing Values Framework 16 Dynamic Stable Simplified from Cameron & Quinn 2011, based on earlier works Internal External focus focus
  17. 17. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Dynamic External Adhocracy 17
  18. 18. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Adhocracy hurdles General chaos Lack of focus No clear ownership Process? Eeew! 18
  19. 19. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Adhocracies value Experimentation Novel vision Passionate generalists Adoption & growth 19
  20. 20. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 20 UX pros as whiteboard ninjas
  21. 21. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 21 UX pros as whiteboard ninjas Maximize sketches, user feedback Minimize discussion of “process”
  22. 22. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Dynamic Internal Clan
  23. 23. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Clan hurdles Things are SLOW Huge ineffective meetings No clear ownership Conflict avoidance 23
  24. 24. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Clans value Employee satisfaction Skill building Harmony 24
  25. 25. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 25 UX pros as facilitators & coaches
  26. 26. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 26 Maximize involvement Minimize exclusion, conflict
  27. 27. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Stable Internal Hierarchy
  28. 28. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Hierarchy hurdles Rigid process & roles Inward focus Risk aversion Silos 28
  29. 29. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Hierarchies value Efficiency & structure Consistency & compliance Technical expertise Risk management 29
  30. 30. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 30 UX pros as experts & process mavens
  31. 31. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 31 Maximize repeatable process, clear decision points Minimize disruption, risk
  32. 32. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Stable External Market
  33. 33. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Market hurdles “Prove it” Focus on competitors Pressure to go fast 33
  34. 34. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Markets value Near-term profit Quantifiable results Speed Beating competitors 34
  35. 35. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 35 UX pros as scientists
  36. 36. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Main title & de-emphasized - This is regular text - This is emphasized text - This is de-emphasized text This is supplemental text 36 Maximize data (especially quantitative) Minimize time & risk
  37. 37. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 37 3. Don’t be ruled by culture 1. Be a pest: question values 2. Work with the values
  38. 38. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Clans need role definition 38 Adhocracies need process Hierarchies need a little disruption Markets need more than numbers
  39. 39. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Consider today: What are your organization’s values? How does what you hear apply? 39
  40. 40. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Next week at the office: Assess organizational values as a team Review recent projects & challenges How could working with the values help? 40
  41. 41. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 In the long term: Are your values a good fit? Can you envision that changing ...and commit to it? 41
  42. 42. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 You can’t fake values. 42
  43. 43. © 2009-2014 | KimGoodwin@me.com | @KimGoodwinDesigning how we design | FBTB, April 2014 Thanks! Hope to see you at my workshop tomorrow. @kimgoodwin kimgoodwin@mac.com 43

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