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Dave Malouf - Interaction Design as the Language of Story (From Business to Buttons 2014)
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Dave Malouf - Interaction Design as the Language of Story (From Business to Buttons 2014)

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Do you know your company's story? Can you explain how a customer of your product or service uses your system? Stories are not just a way to entertain. Stories are a structure that at the same time …

Do you know your company's story? Can you explain how a customer of your product or service uses your system? Stories are not just a way to entertain. Stories are a structure that at the same time craft emotional responses and help people remember things. The narrative structure of communication when properly utilized is a tool for both business and design to co-create the future for their products and services. In the narrative there are characters who represent persona types, settings that represent understood contexts of use, and plot that demonstrates the activities of people and the responses of systems they interact with.
This talk will outline the structure of a story and reveal examples of how stories and storytelling are a great tool for business people and interaction designers to collaborate together and craft the future of their products and services. The story is not merely the description of the intended experiences, but the tools of storytelling are the same tools you can use for crafting those same experiences.

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  • 1. Interaction Design as the Language of Story Designing for Contexts + Characters + Plot Dave Malouf @daveixd From Business to Buttons April 2014
  • 2. What is the core job of the designer?
  • 3. Empathy
  • 4. Story Rock Painting, Tassili n Ajjer, Algeria (Neolithic Agricultural Site)
  • 5. Fill our culture
  • 6. Create shared pain
  • 7. Create heroes
  • 8. Punish our enemies
  • 9. Free us
  • 10. Show us the way forward
  • 11. In the telling
  • 12. Embed Instructions
  • 13. Create future frameworks
  • 14. Engages the correct audience
  • 15. And the story evolves
  • 16. What do stories do?
  • 17. Share Experience
  • 18. Frames
  • 19. Muji Manga Notebook muji.co.hk muji.com.cn muji.com.sg muji.net (Japan) mujikorea.net muji.tw muji.com/th/ muji.com/ph/ muji.com/my/ muji.us
  • 20. The Pope that spawned a million tweets Memory
  • 21. Where were you when?
  • 22. Or is this better?
  • 23. Emotion > Empathy
  • 24. Escape > Reflect
  • 25. Instruct
  • 26. Engage
  • 27. Aristotle A dead Greek dude What is a story
  • 28. Beginning Middle End
  • 29. Gustav Freytag Less Old Dead Prussian Guy
  • 30. Elements of a Story • People • Locations • Props • Activities • Dialog
  • 31. A lot like what we do • People • Locations • Props • Activities • Dialog • Personas • Contexts • Interfaces • Tasks • Flow/Sequence
  • 32. Tools of The Craft Script writers have had this down for a long time!
  • 33. Tools exist Adobe Story CC Plus
  • 34. Comics are Easy Too Comic Life or Comic Touch
  • 35. Nouns People, Places,Things Doers Manipulated Containers
  • 36. verbs do done be being
  • 37. Modifiers Adjectives Adverbs Scale Rate
  • 38. Encode your UI • Chunk into scenes • Add your nouns verbs and modifiers into place. • Objects • methods • parameters • Adjust scenes based on appropriate density
  • 39. Scene Boarding: Mitosis Always have the complete story
  • 40. Scene Boarding: Mitosis Always have the complete story
  • 41. Scene Boarding: Mitosis Always have the complete story
  • 42. Scene Boarding: Mitosis Always have the complete story
  • 43. Building the UI Scale & use the visual vocal that makes sense for you. Noun Verb Modifier Modifier New Noun New Modifier
  • 44. Comic Comic Comic word map word map word map
  • 45. Thank you! Questions? Dave Malouf dave.ixd@gmail.com @daveixd