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INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
INUSE Seminar Eija Kaasinen
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INUSE Seminar Eija Kaasinen

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  • 1. Design for Life – Renewing Human- centred design to benefit business, organizations and people’s lives INUSE Seminar 26.9.2013 Eija Kaasinen VTT Technical Research Centre of Finland
  • 2. 226/09/2013 Contents of the presentation Something about VTT and VTT’s programme portfolio Design for life programme Design for life white paper Renewal needs on four areas Understanding future consumer Coping with complexity in design User experience driven business Innovation through co-design
  • 3. 326/09/2013 VTT Technical Research Centre of Finland VTT IS a globally networked multitechnological applied research organisation a not-for-profit and impartial research centre VTT HAS extensive cross-disciplinary technological and business expertise unique research infrastructure comprehensive global partnership networks in business, industrial and research communities VTT CREATES new technology and science-based innovations in co-operation with domestic and foreign partners
  • 4. 426/09/2013 Customer sectors Biotechnology, pharma- ceutical and food industries Chemical industry and environment Electronics Energy Forest industry ICT Machine, vehicle and metal industries Real estate and construction Services and logistics Focus areas of research Applied materials Bio- and chemical processes Energy Information and communication technologies Industrial systems management Microtechnologies and electronics Services and the built environment Business research VTT’s operations Research and Development Strategic Research Business Solutions Business Development Group Services VTT’s companies - VTT Expert Services Ltd (incl. Labtium Ltd and Enas Ltd) - VTT Ventures Ltd - VTT International Ltd (incl. VTT Brasil LTDA) - VTT Memsfab Ltd VTT Group in brief Turnover 316 M€ (2012) • Personnel 3,206 (31.12.2012)
  • 5. 526/09/2013 VTT’s mission VTT produces research and innovation services that enhance the international competitiveness of companies, society and other customers. VTT creates the prerequisites for society’s sustainable development, employment and wellbeing.
  • 6. 626/09/2013 VTT’s programme portfolio 2013 Spearhead programmes 2013 Green Solutions for Water and Waste – Mona Arnold Bioeconomy Transformation – Jussi Manninen Productivity Leap with Internet of Things – Heikki Ailisto Smart Mobility and Low Carbon Energy – Nils-Olof Nylund Innovation Programmes 2013 Intelligent Energy Grids – Robert Weiss High-performance Microsystems – Aarne Oja Multiscale Design – Tarja Laitinen Arctic and Cold Climate Solutions – Jaakko Heinonen Cognitive Communications for Critical Infrastructures – Mika Lasanen Personalised Health & Wellbeing - Miikka Ermes Human Driven Design – “Design for Life” – Eija Kaasinen Safe and Sustainable Nuclear Energy - Eija Karita Puska Sensing Solutions – Mikko Juuti
  • 7. 726/09/2013 Design for life research background at VTT VTT has wide human-driven research competence, distributed in several knowledge centres at VTT. Human-driven research teams at VTT have identified common research drivers. By orchestrating VTT’s competences to solve the common challenges, we can create world class solutions. Design for life research activities cover different research areas at VTT • Technologies and services for buildings • Transport and logistics systems • Systems engineering • Business and technology management • Organisations, networks and innovation systems • Systems research • Smart interaction solutions • Digital service research
  • 8. 826/09/2013 Design for life research fields Objectives: Taking human well-being and values as the driving forces for better productivity and competitive advantage Empowering people to influence their living and working environments. Finding solutions to big societal challenges together Creating enjoyable service ecosystems Enabling human control of complexity User experience and value formation Design and development of complex socio-technical systems Co-innovation and co-design User experience and value in use Future contexts of living and working, and impacts of technology Innovation Design Business and organization Social Science
  • 9. 926/09/2013 Design for Life projects make the programme ... ...the entity takes shape only once the pieces are put together. Design for life programme entity consists of more than 30 individual research projects that work towards the common research objectives
  • 10. 1026/09/2013 Design for life White Paper In the increasingly technology-mediated world, successful design solutions need to be appropriate to their purposes, fit for human lives, and promote well-being. The focus of the design activities has extended from individual products to continuously evolving ecosystems that consist of human actors in different roles, technical solutions and physical environments. In the complex design environment traditional human-centred design methods meet their limits and there is a threat that we cannot influence the design sufficiently from human viewpoint. Design for life White Paper proposes four areas where Human- centred design should be renewed to benefit business, organizations and people’s lives
  • 11. 1126/09/2013 Design for life challenges Coping with complexity Innovation through co-design User experience driven business Future consumer
  • 12. 1226/09/2013 Four areas that need renewal Understanding future consumers and their contexts of living and working as well as value and impacts of technology. Consumer studies must be more future oriented to support the design of future services. Coping with complexity by developing systemic approaches and shared methods to design, based on understanding the interdependencies between technologies and social practices. Utilising the innovation potential of users and other stakeholders as co-design partners by developing understanding of the collaborative processes of knowledge creation and innovation. Creating the organizational mindset for user experience driven business. Utilizing the full potential of user experience requires changing the mindset of the whole organization in addition to adopting user experience driven design practises.
  • 13. 1326/09/2013 Understanding future consumers Research in this area includes three perspectives: Consumer understanding: Research that aims to understanding consumer activity, culture and values Foresight activities that aim to capture impacts of societal and technological transformation on consumer behaviour and values in the future Reflective approaches that address consumer behaviour, innovation and technology design from the viewpoint of ethics, responsibility and sustainability.
  • 14. 1426/09/2013 Research needs for Understanding future consumer Creating a knowledge pool of future consumer behaviour, values and cultures in contexts of living and working Applying foresight methods to capture impacts of technology and societal transformation on consumer behaviour. This knowledge can be used to inspire design, development and business from the angle of human well-being. Understanding human activity to identify and frame unsolved problems. We shall gather, integrate and analyse research knowledge which reveals future challenges for organisations to tackle in a proactive manner.
  • 15. 1526/09/2013 Coping with complexity in design Complex socio-technical systems are everywhere in the modern society: the entirety of the healthcare system, the food chain “from farm to fork”, energy systems, emergency services, global service business etc. Complexity is an intrinsic feature of these systems, especially due to the needs for: balancing between multiple global challenges like well-being, safety, security, environmental and social sustainability adapt to situational variations in the operative environment, i.e. the systems need to be resilient building ecologies of systems: they are systems of systems that are developing both based on design activities and by usage practices For a large part, the complex socio-technical systems of today are not designed per se. Instead, they emerge in an interplay of different stakeholders developing their own parts of the system. Thus the systemic entity, the complex whole, may remain completely un-designed and thus its functioning may become ambiguous or unpredictable.
  • 16. 1626/09/2013 Research needs for Coping with complexity in design Systemic design practice which understands the interdependencies between technologies and social practices Understanding human activity, decision-making and use of tools in real-life situations, and development of appropriate ethnographic and experimental methods Methods and practices of developing perspectives of socio- technical transformations and their long term impacts
  • 17. 1726/09/2013 Innovation through co-design Since products and services are more and more tied together in bigger service ecosystems, companies cannot survive in the competitive markets without collaborating with other stakeholders. Co-design refers to collaborative design activities with customers or other stakeholders across the whole span of the design process. Users are the experts of their everyday life and can therefore bring new insights into the innovation process and increase designers’ understanding of real user needs and desires. Early user involvement reduces costs later and leads to better user acceptance of new products and services. Co-design also helps in creating a closer relationship with customers. For companies, it is challenging to find the customer innovators and establish links with them in a cost-effective manner. User participation in the global context is a particular challenge.
  • 18. 1826/09/2013 User involvement in design Human-centred design of products of services Continuous development during use Fuzzy front end: What to design? Wide possibilities to influence; radical ideas Established design practises and tools (ISO 9241-210) A necessity in service business; developing both technology and usage practises
  • 19. 1926/09/2013 VTT’s co-design spaces
  • 20. 2026/09/2013 Open Web Lab, Owela Innovating, developing and testing future products and services together with end users Researching users, needs, attitudes, opinions, and usage cultures Evaluating the acceptability of ideas, scenarios and prototypes User-designer interaction channel in Living Lab environments Over 2500 registered Owela users, part of them lead users in ideation Project space can be open or closed to selected users
  • 21. 2126/09/2013 Research needs for Innovation through co-design Development of easy and cost-efficient methods that companies can use themselves for integrating co-design in their innovation and design processes. Measuring the actual benefits of different co-design approaches. Integration of different co-design approaches into a comprehensive “Finnish co-design” brand.
  • 22. 2226/09/2013 User experience driven business The meaning of user experience for companies is quite widely recognized, but it is rarely seen as a strategic or business issue. Emphasizing the importance of UX throughout the product/service/customer relationship life cycle could provide means to differentiate and thus increase the competitive advantage We have tools to evaluate user experience but user experience has been a too vague concept to guide design activities
  • 23. 2326/09/2013 Research needs for User experience driven business More extensive research is needed on how organisational practices and culture can be transformed to support UX-orientation in the companies and on how UX can act as a business factor. Define and establish UX driven design process based on concrete, focused UX targets, as well as related methods and tools.
  • 24. 2426/09/2013 Thank you! Eija.kaasinen@vtt.fi Design for life – New design approach to benefit business, organizations and people’s lives http://www.vtt.fi/research/spearhead_and_innovation_programmes
  • 25. 2526/09/2013 VTT creates business from technology

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