Intuit Partner Platform Overview

The fastest & easiest way to build your SaaS business 1

What We’ll Cover • What is the Intuit Partner Platform (IPP)? • Business opportunity: Why SaaS, Why Intuit? • How Developers make money on IPP • End-User Pricing • Support: for Developers and End-Users • Next Steps 2

What is the Intuit Partner Platform? The fastest & easiest way to build and grow your SaaS business: • The fastest way to build and deploy SaaS • The easiest way to sell SaaS to millions of customers 3

What is the Intuit Partner Platform? • The fastest way to build and deploy SaaS Marketplace Intuit Mar ketplac + rkPlace Services Billing + Identity + Permissions Front end UI Integrated data Database as a Service Hosting Proven and mature infrastructure Platform-as-a-Service 4

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Marketplace Intuit Mar ketplac + rkPlace Services Billing + Identity + Permissions Front end UI Integrated data Database as a Service Hosting Platform-as-a-Service 5

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • marketplace.intuit.com • catalog of 3rd party applications that extend Intuit offerings • IPP apps will feature prominently 6

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions •• workplace.intuit.com workplace.intuit.com •• Where customers find, Where users can try, buy, use and manage try, buy, use and manage IPP applications IPP apps 7

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • SSO for all IPP apps 8

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • A single destination to use apps 9

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • A single destination to use apps 10

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • A single destination to manage apps 11

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • A single destination to pay for apps 12

What is the Intuit Partner Platform? • The easiest way to sell SaaS to millions of customers Intuit Mar ketplac + rkPlace Billing + Identity + Permissions • A common permissions model 13

The Business Opportunity: Why SaaS? “Software-as-a-service (SaaS) adoption by small and medium-size businesses increased by 58% to 15% from 2006 to 2007 as the market’s early adopters flocked to the SaaS siren song of lower costs, quick deployment times, and mitigating IT staff constraints.” – Michael Spayer (Forrester Research, February 2008) Only 12% of QuickBooks unwilling to use SaaS solutions 14

The Business Opportunity: Why Intuit? ~4 million Small Business QuickBooks customers ~25 million users within those Small Businesses 15

How do Developers make money? • Developers set subscription billing plan for application • Intuit charges Revenue Share % + Usage Fee • Intuit retains 20% • Intuit charges to developers are tiered (more users, lower charges) • Revenue Share covers: • Billing including payment processing fees, billing infrastructure and the “checkout” experience • Marketing and support services 19

How do Developers make money? • Usage Fee = amount of time (in whole hours) a Licensee (End-User) spends using a Developer Application multiplied by the amount of data (in megabytes) the subscriber stores in the Application • More about Usage Fee at: http://ipp.developer.intuit.com/3_FAQ • Each month, Intuit calculates the following and pays the developer: End-user License Fees - Revenue Share - Usage Fee - Taxes - Transactional Deductions (e.g. refunds) ______________________________________ = Developer Fee 20

How do Developers make money? • Revenue Share & Usage Fees based on a tiered schedule • Each month Intuit calculates the number of Active Users, excluding all free trial users of your application Number of Revenue Share Usage Fee Active Users (based on License Fees) (based on Monthly Usage) up to 1,000 20% 10¢ per MbHr 1,001 to 10,000 18% 8¢ per MbHr 10,001 to 100,000 16% 6¢ per MbHr over 100,000 14% 4¢ per MbHr 21

End-User Pricing • Developers can establish subscription billing plans for each application. Today: • Establish length of free trial period (in days) • Price subscription rates for discrete # of users • Intuit automatically charges End-User accounts and collects subscription fees monthly on the anniversary date of the application subscription • No billing event can be below $5 22

Support: Developers and End-Users • Developers support End-Users for their own applications • Intuit supports developers while developing and maintain apps • Intuit supports End-Users for Workplace, Tax Exemption, Sync and Billing Developers Application End Users • App Development with Flex • Workplace Help What Intuit • QuickBase Support • Tax Exempt Supports • Account Maintenance & Billing Certification • Sync • Sync • Email-incident-based Support • Online Help & How Intuit • Forums Resources Provides Support • Online Knowledgebase & Technical Resources 23

How does this all come together? 24

Building and Deploying on IPP The fastest & easiest way to build and grow your SaaS business: • The fastest way to build and deploy SaaS • The easiest way to sell SaaS to millions of customers Marketplace Intuit Mar ketplac + rkPlace Services Billing + Identity + Permissions Front end UI Integrated data Database as a Service Hosting Proven and mature infrastructure Platform-as-a-Service 25

Next Steps • Resources • IPP Developer Center: ipp.developer.intuit.com • Intuit Workplace : workplace.intuit.com • Intuit Marketplace: marketplace.intuit.com 26

The fastest & easiest way to build your SaaS business 27

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Intuit Partner Platform Overview

by intuitpartnerplatform on Dec 13, 2008

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Intuit Partner Platform Overview — Presentation Transcript