Managing the Social Media Madness - The Journey Continues
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Managing the Social Media Madness - The Journey Continues

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Gail Houston @ghouston and Leslie Mason @leslie12002 discuss how they are continuing to evolve their social media recruiting strategy in an everchanging world.

Gail Houston @ghouston and Leslie Mason @leslie12002 discuss how they are continuing to evolve their social media recruiting strategy in an everchanging world.

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  • Industry Insights - NotesSocial is changing how we all work, it is no longer going to be a nice to have but a must have for organizations with some reports indicating that social is poised to become an office productivity tool in addition to a “marketing” toolSocial media has become a central enterprise communication channelIndividuals are leaving LinkedIn or making profiles private or setting profiles to no inmails due to recruiter outreach so we must find other ways to reach By 2018, there will be 1.4 million computer science-related job openings, yet U.S. universities are expected to produce enough computer science graduates to fill just 29% of these jobs so the question becomes how to attract the talent that is available Surge in demand for candidates with mobile technology skills and those with experience in Big Data and Data Analytics, e.g. MPP technologies. In addition, finding candidates with in-demand skills for “bring your own device” jobs (such as network administrators and data security analysts), cloud computing jobs and infrastructure projects has been a top challenge for us for the past couple of years, and based on input from our clients, these jobs will continue to be hot in 2013. Java and .NET developers continue to lead the market in demand.Applicant Behavior86% of the active and passive job seekers have a social profile76% use social in their job search25 % of users don’t bother with privacy settings23% of users check their sites 5x a day92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007Applicants are trying to avoid resume “black hole” so they are turning to social 43% of applicants take up to 2 days to apply for a role because they will research the company firstRecruiter Behavior99% of recruiters use LinkedIn for recruiting, followed closely by Twitter at 67% – well ahead of Facebook at 45%.48% of recruiters use LinkedIn exclusively – so we must use other toolsSocial recruiting delivers more qualified candidates more quickly through the power of referralsRecruiters have moved from “I don’t have time for social” to trying to figure out how to “fit social into their day” http://www.blogging4jobs.com/social-media/social-recruiting-internet-sourcing-myths/
  • Industry Trend Notes:Applicants attention more divided then ever – so how do we get their attention (pics/videos)Mobile continues to become more widely used by applicantsUsers being able to block posts in their feeds – users will be able to use tools to block political rants and baby pictures. This could spill over to also replace job posts going thru users social media feedsCloaking on social sites – giving the users the ability to appear offlineSocial Media Hacks – creating online alternative presence to portray their “ideal self”Colleges are offering ways for students to clean up their social profilesCool techie camps for kids – our recruiting efforts start at a younger ageThe need for data scientists will skyrocket – tightening up an already tough recruiting Voicemail usage continuing to declineEmail usage declines as better collaboration tools are createdRecruiting Gamification - What is gamification - gamification as the concept of employing game mechanics to non-game activities such as recruitment, training and health and wellness.Socialization and gamification of ERP programs (i.e. Swarm – Find.ly product w/ automated communication called Buzz)Services around ATS are going to be the differentiator going forwardVideo / Skype Interviewing will become more predominantLinkedIn will become more credible then “your real resume” because it is harder to lie publicallySocial Media Command Centers will become mainstreamSocial Site Watch: Medium – invite on social site for deeper conversations & Conversations which is a internal tool that allows people to join group conversationsSo long traditional performance evaluations: Social intelligence will drive the real-time 360° performance evaluation system of the future. Forward-thinking companies will see the value of using online feedback from customers, guests, and co-workers to assess performance, make hiring/firing decisions, and motivate staff.Use of surveys will diminish as online reviews continue to become more popular2013 could bepoised to be the year the resume dies – while a resume may still be a tool an applicant uses employers will use social to confirm the info the are seeing on a resume at a much higher pace
  • Facebook Statistics1. 2. 25 percent of users on Facebook don't bother with any kind of privacy control. (source: AllTwitter)3. An average Facebook users has 130 friends. (source: AllTwitter)4. Monthly active users now total nearly 850 million. (source: Jeff Bullas)5. 21 percent of Facebook users are from Asia, which is only less than 4 percent of Asia's population. (source: Uberly)6. 488 million users regularly use Facebook mobile. (source: All Facebook)7. Brazil publishes the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook walls busy with almost 86 thousand posts per month. (source: Socialbakers)8. 23 percent of Facebook's users check their account 5 or more times daily. (source: Socialnomics)9. Facebook hosts 42 million "Pages" with 10 or more likes. (source: Jeff Bullas)10. More than 1 million websites have integrated with Facebook in various ways. (source: Uberly) 11. 85 percent of women are annoyed by their friends on Facebook. (source: AllTwitter)12. Facebook has seen a 41 percent growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow)13. 250 million photos are uploaded to Facebook every day. (source: Jeff Bullas) 14. As of 2012, 210,000 years of music have been played on Facebook. (source: Gizmodo)15. Links about sex are shared 90 percent more than any other link. (source: AllTwitter)16. As of 2012, 17 billion location-tagged posts and check-ins were logged. (source: Gizmodo) 17. 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community)18. 43 percent of Facebook users are male, while 57 percent of Facebook users are female. (source: Uberly) 19. As of April, Zygna's games revenue was 12 percent of Facebook's total income. (source: Jeff Bullas) 20. A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community)
  • Twitter Statistics21. There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) 22. The average Twitter user has tweeted 307 times. (source: Diego Basch's Blog)23. Since the dawn of Twitter, there's been a total of 163 billion tweets. (source: Diego Basch's Blog) 24. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)25. Barack Obama's victory tweet was the most retweeted tweet ever with over 800K retweets. (source: The Guardian)26. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)27. The average user follows (or is followed by) 51 people. (source: Diego Basch's Blog) 28. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land)29. 32 percent of all Internet users are using Twitter. (source: Marketing Land)30. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)31. 69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)32. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs) 33. Lady Gaga has 31 million followers, which is the most followed account on Twitter. (source: Socialbakers) 34. The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter)35. The USA's 141.8 million accounts represents 27.4 percent of all Twitter users. (source: All Twitter) 36. The "Castle in the Sky" TV screening was the busiest time on Twitter ever with 25,088 tweets per second. (source: Sys-Con)37. 11 accounts are created every second on Twitter. (source: Infographics Labs) 38. 50 percent of Twitter users are using the social network via mobile. (source: Microsoft tag)39. 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)40. 26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)
  • Haiku Deck - http://www.haikudeck.com/
  • http://www.thesparkleagency.com/pinterest-stats-demographics-2012-infographic/Pinterest Statistics61. 97 percent of the fans of Pinterest's Facebook page are women. (source: AllTwitter) 62. Over 80 percent of pins are repins. (source: AllTwitter)63. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal)64. American users of Pinterest spend an average of 1 hour and 17 minutes on the site. (source: Search Engine Journal) 65. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal) 66. 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx)67. Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source: Ultralinx)68. Users spend an average of 16 minutes on Pinterest a visit. (source: AllTwitter) 69. The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. (source: Arik Hanson)70. Pinterest pins with prices get 36 percent more likes than those without. (source: Shopify)71. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. (source: Sirona Consulting)72. 83.9 percent of a pinners time is spent Pinning, while 15.5 percent is spent liking and 0.6 percent is spent leaving comments. (source: Repinly)73. Out of 17 million brand engagements, 15 percent occurred on the brand's boards and 85 percent occurred elsewhere on Pinterest. (source: Curalate)74. 69 percent of online consumers who visit Pinterest have found an item they've bought or wanted to buy, compared with 40 percent of Facebook users. (source: All Facebook) 75. Over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData)76. The most popular age group on Pinterest is 25 - 34 year olds. (source: AllTwitter) 77. 43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook. (source: All Facebook)78. 9 percent of people have participated in contests or promotions via Pinterest, as opposed to the 30 percent that have on Facebook. (source: All Facebook)79. 25 percent of Fortune Global 100 companies have Pinterest accounts. (source: Burson-Marsteller)80. 57 percent of Pinterest users interact with food-related content, the #1 category of content. (source: Compete)
  • What: social site, 500m registered users, 235m that are activeWhy: Fast growing, search results show up high so we must participate. Demographics are heavily men and hispanic, 20% students, heavy software engineering focusHeavily focus on technical innovation stories, Tech HangoutsVideo on Google+ http://www.youtube.com/watch?v=2FOGc8E0gMYMashable article - http://mashable.com/2011/07/16/google-plus-guide/Google+ Statistics81. The Google +1 button is used 5 billion times per day. (source: AllTwitter) 82. 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)83. Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge)84. Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research)85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and 1.3MM for luxury goods. (source: Simply Measured)86. Total circlers of brand pages on Google+ increased by 138 percent between February and May 2012. (source: Simply Measured)87. H&M has the most Google+ posts of any brand, with 740, compared to 571 for Google, 515 for Ferrari, and 460 for MTV. (source: Simply Measured)88. 47 percent of Hispanic consumers use Google+, compared to the U.S. average of 18 percent. (source: USAMP)89. 625,000 new users on Google+ every day. (source: AllTwitter) 90. 40 percent of marketers use Google+, 70 percent want to learn more about it and 67 percent plan on increasing Google+ activities. (source: Social Media Examiner)91. 42 percent of worldwide Google+ users are single; 27 percent are married. (source: Website-Monitoring)92. 68 percent of Google+ users are Male, while 32 percent of Google+ users are female. (source: Mashable)93. Google+ active users spend over 60 minutes a day across Google products (source: Jeff Bullas)94. Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)95. Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (source: HubSpot)96. At least 60 percent of Google+ users log in daily. (source: tecmark)97. At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)98. Google+ cost $585 million and took 500 employees to build. (source: Social Media Delivered)99. 30 percent of users who make a public post never make a second one. (source: Jeff Bullas)100. Google+ is expected to attract 400 million users by the end of 2012. (source: Remcolandia)
  • Industry RecognitionThese top 5 Facebook Career Pages Get It – Recruiting Blogs http://www.recruitingblogs.com/profiles/blogs/these-5-top-facebook-career-pages-get-ithttp://ongig.com/blog/social-recruiting/5-top-facebook-career-pages and OnGigs blogspot - http://ongig.com/blog/social-recruiting/5-top-facebook-career-pages Intuit Careers is one of the top 100 companies using social to recruit - http://twitter.com/MikeVangel/status/272902983690362880/photo/1LinkHumans Blog Post on Intuit Careers Social Strategyhttp://linkhumans.com/blog/how-intuit-does-social-media-recruitment-and-employer-branding-case-study
  • Career profiles are really tough to build because you are trying to cull out the “apply to this job post”

Managing the Social Media Madness - The Journey Continues Presentation Transcript

  • 1. Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world@ghouston & @leslie12002 FY13
  • 2. Why Social? Moved from “nice to have” to “must have”Just as Internet Recruiting Became the Norm Social Recruiter Is Becoming the Norm Embrace or Be Left Behind
  • 3. Research? 2013 Trends to Watch
  • 4. Socialized our Career Sites Added Videos from YouTube Added Awards Bitly Social Channel Widget Added Social Components to our Communications
  • 5. Social Postings Taleo Recruiters Able to Socially Share Directly From Taleo Applicants Able To Socially Share Roles Social feeds on job site Improved Candidate Experience With Status Visibility
  • 6. LinkedIn Company Announcements Brad Smith LI Blog Posts Critical Jobs Events | Chats Career Advice New Employee Announcements Updated Career Page Added Products Page to include social components Mini Social Bootcamps with managers to improve LI profiles
  • 7. CEO Participation On LinkedInPartnered with the Intuit Network to Help Promote Brad Smith Blog Resulted in Spike In Company Followers
  • 8. Facebook Rebranded Created more engaging postsHosted 7 Facebook Chats with Leaders
  • 9. TwitterKlout - 61 Daily Tweets Created lists for recruiters to follow Engaging content New @IntuitStudents Account
  • 10. YouTube Capture | Socialize Engaging Videos – Business Units | Intuit | Culture Created Playlists Include in Job Descriptions | Emails | Thank You Letters Socialize Intuit Videos As Well
  • 11. Slideshare.net Added First Slideshare.net VideoSocialize Intuit Careers Presentations and Intuit Presentations Showcase on LinkedIn in Recruiter Profiles Added To http://jobs.intuit.com Site Under Career Advice
  • 12. Yammer Career Advice – Internal Mobility Created Internal Social Channel Encourage Internal Mobility Invite New Yammer Participants to Group Weekly Career Advice Intuit Event Announcements Internal Resume Workshops Promoted Share Hot Jobs Request Referrals
  • 13. Pinterest Culture | Attraction – Destination StrategyCulture | Location | Community | General Interest Boards Engaging Content
  • 14. Recruiter Pinterest AccountsRecruiters Promote Intuit on Individual Pinterest Accounts Socializing Jobs Promoting Communities of InterestShare Responsibility for Intuit Careers Community Boards
  • 15. Google+ Intuit Careers | Recruiter Accounts Recruiter Accounts Socializing Jobs | Events | Industry Intuit Careers Coming Soon
  • 16. Event | Hiring Social Support
  • 17. Bitly Bundle Social Strategy Added Google Analytics Branded Bitlys Creating Community BitlysSupport Critical Campaigns (ATE – 14k views, IFS – 2000 views)
  • 18. Social Management - Hootsuite Ability to Manage Multiple Social Sites Schedule Posts Create and Follow Lists Follow Keyword Streams Follow Boolean Search Streams Easy Follow and UnFollow18 Intuit Proprietary & Confidential
  • 19. Social Management – Buffer AppAbility to post and schedule as you read articles19 Intuit Proprietary & Confidential
  • 20. Social Management – Google Reader Automate The Way You Receive Information20 Intuit Proprietary & Confidential
  • 21. Created Partnerships - InternalPositions Spotlighted Weekly On This Week At Intuit Video Series Socializing Intuit Social Accounts Intuit Culture
  • 22. Creating Partnerships - External Swoop Talent Social Search and Social Sharing GlassDoor Branded SiteAbility to Respond22 Intuit Proprietary & Confidential
  • 23. Training Social Media Bootcamp Six Week Social Media Bootcamp for Recruiters Mini Social Media Bootcamps for Managers | Teams Helping Us Recruit The Best!
  • 24. Measuring Success – Cool StatsIntuit has over 37,200 followers on LinkedIn. More than 9,200 members actively engaged inconversations in our Employee and Alumni groups. Thousands of our Facebook fans have joined in on technology, career advice, and university chats, or interacted with recruiters and employees.SlideShare.net has generated more than 117,500 views for Intuit Careers!Applicants learn about products, career advice, and social media.90,300 have viewed Intuit Careers videos on YouTube sharing culture, jobs, events.We have over 14,890 number of views on our popular Tax Advisor role in bitly Pinterest is has over 4,000% growth this year and Intuit Careers is now active with 24 boards and 435 followers These Top 5 Facebook Career Pages Get It – Recruiting Blogs | OnGig Top 100 Companies Using Social Media to Recruit Intuit Proprietary & Confidential
  • 25. Measuring Our SuccessEngineering, Marketing, IT, CCR,, Measure multiple social site visits leading up to apply 25 Intuit Proprietary & Confidential