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Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor
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Enhancing Your Employer Brand via Content Sharing - Recruiting Trends Webinar with Intuit and Glassdoor

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Recruiting Trends Webinar featuring Gail Houston from Intuit and Aimee Caton from Glassdoor discussing how to create an engaging employment brand utilizing social media

Recruiting Trends Webinar featuring Gail Houston from Intuit and Aimee Caton from Glassdoor discussing how to create an engaging employment brand utilizing social media

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  • Industry Trend Notes:Employers are beginning to understand Social InfluenceApplicants attention more divided then ever – so how do we get their attention (pics/videos)Mobile continues to become more widely used by applicantsUsers being able to block posts in their feeds – users will be able to use tools to block political rants and baby pictures. This could spill over to also replace job posts going thru users social media feedsCloaking on social sites – giving the users the ability to appear offlineSocial Media Hacks – creating online alternative presence to portray their “ideal self”Colleges are offering ways for students to clean up their social profilesCool techie camps for kids – our recruiting efforts start at a younger ageThe need for data scientists will skyrocket – tightening up an already tough recruiting Voicemail usage continuing to declineEmail usage declines as better collaboration tools are createdRecruiting Gamification - What is gamification - gamification as the concept of employing game mechanics to non-game activities such as recruitment, training and health and wellness.Socialization and gamification of ERP programs (i.e. Swarm – Find.ly product w/ automated communication called Buzz)Services around ATS are going to be the differentiator going forwardVideo / Skype Interviewing will become more predominantLinkedIn will become more credible then “your real resume” because it is harder to lie publicallySocial Media Command Centers will become mainstreamSocial Site Watch: Medium – invite on social site for deeper conversations & Conversations which is a internal tool that allows people to join group conversationsSo long traditional performance evaluations: Social intelligence will drive the real-time 360° performance evaluation system of the future. Forward-thinking companies will see the value of using online feedback from customers, guests, and co-workers to assess performance, make hiring/firing decisions, and motivate staff.Use of surveys will diminish as online reviews continue to become more popular2013 could be poised to be the year the resume dies – while a resume may still be a tool an applicant uses employers will use social to confirm the info the are seeing on a resume at a much higher pace
  • Facebook Statistics2. 25 percent of users on Facebook don't bother with any kind of privacy control. (source: AllTwitter)3. An average Facebook users has 130 friends. (source: AllTwitter)4. Monthly active users now total nearly 850 million. (source: Jeff Bullas)5. 21 percent of Facebook users are from Asia, which is only less than 4 percent of Asia's population. (source: Uberly)6. 488 million users regularly use Facebook mobile. (source: All Facebook)7. Brazil publishes the most number of posts out of all Facebook countries. More than 800 Pages kept their Facebook walls busy with almost 86 thousand posts per month. (source: Socialbakers)8. 23 percent of Facebook's users check their account 5 or more times daily. (source: Socialnomics)9. Facebook hosts 42 million "Pages" with 10 or more likes. (source: Jeff Bullas)10. More than 1 million websites have integrated with Facebook in various ways. (source: Uberly) 11. 85 percent of women are annoyed by their friends on Facebook. (source: AllTwitter)12. Facebook has seen a 41 percent growth in active users from Russia, South Korea, Japan, India and Brazil during 2012. (source: DreamGrow)13. 250 million photos are uploaded to Facebook every day. (source: Jeff Bullas) 14. As of 2012, 210,000 years of music have been played on Facebook. (source: Gizmodo)15. Links about sex are shared 90 percent more than any other link. (source: AllTwitter)16. As of 2012, 17 billion location-tagged posts and check-ins were logged. (source: Gizmodo) 17. 80 percent of social media users prefer to connect with brands through Facebook. (source: Business2Community)18. 43 percent of Facebook users are male, while 57 percent of Facebook users are female. (source: Uberly) 19. As of April, Zygna's games revenue was 12 percent of Facebook's total income. (source: Jeff Bullas) 20. A whopping 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (source: Business2Community)
  • Twitter Statistics21. There are 175 million tweets sent from Twitter every day in 2012. (source: Infographics Labs) 22. The average Twitter user has tweeted 307 times. (source: Diego Basch's Blog)23. Since the dawn of Twitter, there's been a total of 163 billion tweets. (source: Diego Basch's Blog) 24. 56 percent of customer tweets to companies are being ignored. (sources: AllTwitter)25. Barack Obama's victory tweet was the most retweeted tweet ever with over 800K retweets. (source: The Guardian)26. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)27. The average user follows (or is followed by) 51 people. (source: Diego Basch's Blog) 28. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land)29. 32 percent of all Internet users are using Twitter. (source: Marketing Land)30. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)31. 69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)32. In 2012, 1 million accounts are added to Twitter everyday. (source: Infographics Labs) 33. Lady Gaga has 31 million followers, which is the most followed account on Twitter. (source: Socialbakers) 34. The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter)35. The USA's 141.8 million accounts represents 27.4 percent of all Twitter users. (source: All Twitter) 36. The "Castle in the Sky" TV screening was the busiest time on Twitter ever with 25,088 tweets per second. (source: Sys-Con)37. 11 accounts are created every second on Twitter. (source: Infographics Labs) 38. 50 percent of Twitter users are using the social network via mobile. (source: Microsoft tag)39. 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)40. 26 percent of retweets are incited by a request to retweet. (source: Web Analytics World)
  • Haiku Deck - http://www.haikudeck.com/
  • http://www.thesparkleagency.com/pinterest-stats-demographics-2012-infographic/Pinterest Statistics61. 97 percent of the fans of Pinterest's Facebook page are women. (source: AllTwitter) 62. Over 80 percent of pins are repins. (source: AllTwitter)63. 80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children. (source: Search Engine Journal)64. American users of Pinterest spend an average of 1 hour and 17 minutes on the site. (source: Search Engine Journal) 65. Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal) 66. 28.1 percent of Pinterest users have an annual household income of $100,000. (source: Ultralinx)67. Total unique visitors to Pinterest increased by 2,702.2 percent since May 2011. (source: Ultralinx)68. Users spend an average of 16 minutes on Pinterest a visit. (source: AllTwitter) 69. The average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. (source: Arik Hanson)70. Pinterest pins with prices get 36 percent more likes than those without. (source: Shopify)71. Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. (source: Sirona Consulting)72. 83.9 percent of a pinners time is spent Pinning, while 15.5 percent is spent liking and 0.6 percent is spent leaving comments. (source: Repinly)73. Out of 17 million brand engagements, 15 percent occurred on the brand's boards and 85 percent occurred elsewhere on Pinterest. (source: Curalate)74. 69 percent of online consumers who visit Pinterest have found an item they've bought or wanted to buy, compared with 40 percent of Facebook users. (source: All Facebook) 75. Over 1/5 of Facebook-connected users are on Pinterest daily, which represents more than 2 million members. (source: AppData)76. The most popular age group on Pinterest is 25 - 34 year olds. (source: AllTwitter) 77. 43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook. (source: All Facebook)78. 9 percent of people have participated in contests or promotions via Pinterest, as opposed to the 30 percent that have on Facebook. (source: All Facebook)79. 25 percent of Fortune Global 100 companies have Pinterest accounts. (source: Burson-Marsteller)80. 57 percent of Pinterest users interact with food-related content, the #1 category of content. (source: Compete)
  • http://instagram.com/intuitcareers
  • What: social site, 500m registered users, 235m that are activeWhy: Fast growing, search results show up high so we must participate. Demographics are heavily men and hispanic, 20% students, heavy software engineering focusHeavily focus on technical innovation stories, Tech HangoutsVideo on Google+ http://www.youtube.com/watch?v=2FOGc8E0gMYMashable article - http://mashable.com/2011/07/16/google-plus-guide/Google+ Statistics81. The Google +1 button is used 5 billion times per day. (source: AllTwitter) 82. 48 percent of fortune global 100 companies are now on Google+. (source: Burson-Marsteller)83. Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (source: Bright Edge)84. Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research)85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and 1.3MM for luxury goods. (source: Simply Measured)86. Total circlers of brand pages on Google+ increased by 138 percent between February and May 2012. (source: Simply Measured)87. H&M has the most Google+ posts of any brand, with 740, compared to 571 for Google, 515 for Ferrari, and 460 for MTV. (source: Simply Measured)88. 47 percent of Hispanic consumers use Google+, compared to the U.S. average of 18 percent. (source: USAMP)89. 625,000 new users on Google+ every day. (source: AllTwitter) 90. 40 percent of marketers use Google+, 70 percent want to learn more about it and 67 percent plan on increasing Google+ activities. (source: Social Media Examiner)91. 42 percent of worldwide Google+ users are single; 27 percent are married. (source: Website-Monitoring)92. 68 percent of Google+ users are Male, while 32 percent of Google+ users are female. (source: Mashable)93. Google+ active users spend over 60 minutes a day across Google products (source: Jeff Bullas)94. Google+ users spend on average 12 minutes per day in the Google+. (source: Jeff Bullas)95. Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. (source: HubSpot)96. At least 60 percent of Google+ users log in daily. (source: tecmark)97. At least 80 percent of Google+ users engage on a weekly basis. (source: Chris Brogan)98. Google+ cost $585 million and took 500 employees to build. (source: Social Media Delivered)99. 30 percent of users who make a public post never make a second one. (source: Jeff Bullas)100. Google+ is expected to attract 400 million users by the end of 2012. (source: Remcolandia)
  • Allows you to create a mini landing page if your current systems don’t allow Change out the bitly fish by adding a picture of your logo, edit, and then remove your logo
  • Industry RecognitionThese top 5 Facebook Career Pages Get It – Recruiting Blogs http://www.recruitingblogs.com/profiles/blogs/these-5-top-facebook-career-pages-get-ithttp://ongig.com/blog/social-recruiting/5-top-facebook-career-pages and OnGigs blogspot - http://ongig.com/blog/social-recruiting/5-top-facebook-career-pages Intuit Careers is one of the top 100 companies using social to recruit - http://twitter.com/MikeVangel/status/272902983690362880/photo/1LinkHumans Blog Post on Intuit Careers Social Strategyhttp://linkhumans.com/blog/how-intuit-does-social-media-recruitment-and-employer-branding-case-study
  • Transcript

    • 1. Enhancing Your Employer Brand via Content Sharing: Through Video, Social Media and More October 2, 2013
    • 2. Thank you to our sponsor
    • 3. Anna Brekka Director Recruiting Trends Moderated by:
    • 4. Presenters: Gail Houston Social Media Program Manager Intuit Aimee Caton Director of Marketing Glassdoor
    • 5. people 5 Talent Solutions Overview
    • 6. Confidential and Proprietary © Glassdoor, Inc. 2008-2013 Recruit High Quality Candidates on Glassdoor Glassdoor is growing because we have the information candidates need to make decisions: 600M+ Inside Connections 12M+ Job Listings 5.75 M+ Reviews, salaries, interviews, photos and other user generated content 250k+ Companies To become the largest and most trusted career community that helps people make more informed job decisions Our Mission
    • 7. Confidential and Proprietary © Glassdoor, Inc. 2008-2013 What We’re Hearing… EMPLOYER BRAND COMMON RECRUITING CHALLENGES candidates are not aware of company or open positions RECRUITING FUNNEL difficult to maintain pipeline and hire on-time CANDIDATE QUALITY difficult to find ideal fit candidates
    • 8. Confidential and Proprietary © Glassdoor, Inc. 2008-2013 Company Profile JobAds Influence candidates deciding to work for you Recruit ideal candidates that aren’t aware of you yet Glassdoor Talent Solutions The Result | RIGHT FIT CANDIDATES 8
    • 9. Confidential and Proprietary © Glassdoor, Inc. 2008-2013 Compare Your Brand Perception vs. Competitors Glassdoor Insights Reports Sign up for our free employer account! 9 Identify Strengths & Weaknesses in your Employer Brand
    • 10. Confidential and Proprietary © Glassdoor, Inc. 2008-2013 Delivering Measurable Results to 850+ Customers College Hires 605 positions filled via Glassdoor in 9 months 24% higher conversion 130% increase in profile traffic Competing with larger companies 2 hires in 6 months 116 applications in 6 months Increased overall rating to 4.5 stars Gained visibility Filled 4 positions in 5 months $478 cost per hire Improved social media strategy Director level hires Receive 103 applications Increased Candidate Engagement 364% Increase in page views Received 299 applications in 6 months Diversity Campaign
    • 11. Enhance Your Client Brand Via Content Sharing 11 Through Video, Social Media and More… @ghouston
    • 12. Social Has Become the Norm 12
    • 13. And Doesn’t Just Mean Hires Anymore 13 The ability to influence an action now or in the future
    • 14. The Real Question Is—Now What? 14 How do we find ways to engage…
    • 15. It’s All About Creating Content 15 That will INFLUENCE an action!
    • 16. Influence Can be a Job 16 But make it different and visual if you can!
    • 17. Influence Can be a Post 17 But you need to share with the RIGHT audience
    • 18. Influence May Not be Immediate 18 Company, Banners, Inmails, Profiles, Groups, Employee Status Updates
    • 19. And Can Happen a Lot of Ways 19 Data is giving us insight we did not have before Personal or Corporate
    • 20. Influence Makes a Difference 20
    • 21. And Continues to Grow 21 47% increase in LI 18% increase SlideShare.net 97% increase in social referrals 103% increase in YouTube views
    • 22. Two Ways to Influence 22 And there is an opportunity to influence in both 1| EMPLOYEE CHANNELS 2| CORPORATE CHANNELS
    • 23. So We’re Testing 23 What works and what doesn’t 38 CLICKS WITHOUT PICTURE 82 CLICKS WITH PICTURE
    • 24. And More Testing 24 Trying new things
    • 25. We Might Test on Personal Channels First 25 To see what works and what doesn’t
    • 26. Employee Channels Are Targeted 26
    • 27. 27 Broader — Connected — Culture — Innovation but with Personality and Engagement Corporate Channels Created a More “Social ATS” Added Videos from YouTube Added Awards Bitly Social Channel Widget Added Social Components to Our Communications Social Posting Direct from ATS
    • 28. 28 134,624 Page Views on LinkedIn Company Page LinkedIn: Testing Different Types of Post
    • 29. 29 Resulted in Spike in Company Followers LinkedIn: CEO Participation Promoted Brad Smith Blog on LinkedIn
    • 30. 30 539,088 Page Views on Glassdoor Employer Profile Glassdoor Created Banner Connected Social Profiles More Engaging Photos Review User Posts TOP 1% MOST VIEWED EMPLOYER PROFILE IMPROVED APPLICATION TO HIRE EFFICIENCY RATE BY 78%
    • 31. 31 Finding new ways to engage Facebook Chats Apps Messaging
    • 32. 32 Engaging content—it’s not all about jobs Twitter Daily Tweets Created Lists for Recruiters to Follow New @IntuitStudents Account
    • 33. 33 118,201 Lifetime Views Video Allows You to Showcase Culture Engaging Videos for Business Units, Intuit and Culture Created Playlists Include in Job Descriptions, Emails and Thank You Letters Also Socialize Intuit Corporate Videos
    • 34. 34 SlideShare Allows You to Get Viral Views Showcase on LinkedIn in Recruiter Profiles Added to jobs.intuit.com Site— Career Advice Socialize Presentations Host Videos on SlideShare More Than 133,000 Views
    • 35. 35 Pinterest Recruiter Engaging Content Culture, Location and Community General Interest Boards
    • 36. 36 There’s a reason why Facebook bought it Instagram
    • 37. 37 Google+ Focused on TechnologyNewest Channel Socializing Jobs, Events and Industry
    • 38. 38 Event | Hiring
    • 39. 39 Bitly Branded Bitlys Support Critical Campaigns Added Google Analytics Community Bitlys Tax Advisor Campaign—16.5k Views
    • 40. 40 Created Partnerships—Internal Positions Spotlighted Weekly on This Week at Intuit Video Series Intuit Culture Partner with Corporate Communications Socializing Intuit Social Accounts #IntuitMyVoice
    • 41. 41 Measuring Success—Cool Stats Intuit has over 49,787 followers on LinkedIn More than 9,500 members actively engaged in conversations in our Employee and Alumni groups OVER 539,000 PAGE VIEWS OVER 134,000 PAGE VIEWS Intuit is in the Top 1% of corporate profiles viewed on Glassdoor Improved application to hire efficiency rate by 78%
    • 42. 42 Measuring Success—Cool Stats 118,000 have viewed Intuit Careers videos on YouTube, sharing culture, jobs and events. SlideShare.net has generated more than 133,000 views for Intuit Career Applicants learn about products, career advice and social media Pinterest has over 4,000% growth this year and Intuit Careers is now active with 32 boards and over 900 followers
    • 43. 43 Measuring Success—Cool Stats We have over 16,500 views on our popular Tax Advisor role in Bitly Thousands of our Facebook fans have joined in on technology, career advice and university chats, or interacted with recruiters and employees Intuit Careers is one of the Top 100 Companies using social media to recruit Top 5 Facebook Career Pages Get—Recruiting Blogs | OnGig
    • 44. SHRM Staffing Management Conference & Exposition Time for your Questions ?
    • 45. Thanks again to our sponsor
    • 46. Stay in touch 46 Follow @ghouston @intuitcareers @AimeeCaton @glassdoor @recruitingtrends
    • 47. Thank you for joining us! A recording of this session will be available on www.RecruitingTrends.com within a few business days. You can visit our previously recorded event library at any time: http://www.recruitingtrends.com/category/events/webinars/ webinars-previous This webinar is approved for 1 recertification credit hour through HRCI. If you have not already requested credit upon registration please email jill.adler@meeting-matters.com Please send your questions, comments and feedback to: jill.adler@meeting-matters.com

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