Stephen Dunn, the Guardian

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Stephen Dunn, the Guardian

  1. 1. 1From Publisher to PlatformStephen Dunn, Guardian News and Media1How being open is changing the Guardian1
  2. 2. 2
  3. 3. We started a longtime ago:3
  4. 4. Swine fluKeyword pageTwitter updatesContent partnershipsAudioVideoOpen platform APILive blogsCommentMobile siteAppsNewspapersebooks4
  5. 5. To secure the financial and editorialindependence of the Guardian in perpetuity.To promote freedom in the press and liberaljournalism globally.To become the worlds leading liberal voice.To secure the financial and editorial independenceof the Guardian in perpetuityTo promote freedom in the press and liberaljournalism globally5
  6. 6. 6Open Web Principles6
  7. 7. 720097
  8. 8. • “A cool URI ... does not change” (Berners-Lee 1998)• 1.5 million resources redirected to new scheme81. Permanenthttp://www.flickr.com/photos/fstorr/8
  9. 9. 92. Addressable★Resources are “about” something - ready for the sociaweb.★We live in “the age of point-at-things” (Coates 2005)9
  10. 10. 10★ Multiple routesto content★ Tagging drivesdiscovery3. Discoverable10
  11. 11. 114. Open11
  12. 12. /technology/internet/technology/all/environment/climatechangeExample: The Hackable Guardianhttp://www.guardian.co.uk/..../rss/rss+business/globaleconomy/rss12
  13. 13. Results...1313
  14. 14. 143,750,0007,500,00011,250,00015,000,00018,750,00022,500,00026,250,00030,000,000Sep 2005 Oct 2006 Nov 2007 Dec 2008UniqueUsersPre - projectFirst releaseFinal ReleaseSite traffic growthUnique Users50MM14
  15. 15. 1515
  16. 16. 1616
  17. 17. 1717
  18. 18. 18...“How Istoppedworrying aboutmy website andlearned to lovethe wholeinternet.”Matt McAlister18
  19. 19. 19The Open StrategyOPEN INBring in data andappsfrom the InternetOPEN OUTEnable partners tobuild applicationsusing Guardiancontent and servicesfor other platforms19
  20. 20. 2020
  21. 21. 21"Our most interesting experiments lie incombining what we know with the experience,opinions and expertise of the people who wantto participate rather than passively receive.”21
  22. 22. 2222
  23. 23. 2323
  24. 24. 2424
  25. 25. 2525
  26. 26. 2626
  27. 27. Jack Shenker - Guardian Egypt correspondent- covered the Tahrir Square revolution27
  28. 28. 2822The Open StrategyOPEN INBring in data andappsfrom the InternetOPEN OUTEnable partners tobuild applicationsusing Guardiancontent and servicesfor other platforms28
  29. 29. 29The Open Platform29
  30. 30. 30The suite of services enablingpartners to build applications withthe Guardian30
  31. 31. 3122OPEN INBring in data and appsfrom the InternetOPEN OUTEnable partners tobuild applicationsusing Guardiancontent andservices for otherplatforms31
  32. 32. CONTENT APIA service forselecting andcollectingcontent fromthe Guardianfor re-useDATA STOREA directory ofuseful datacurated byGuardianeditorsPOLITICS APIOpen databaseof candidates,voting records,constituencies,election results,live data onelection day32
  33. 33. 3333
  34. 34. Mutualised news!3434
  35. 35. Mutualised news!3535
  36. 36. Mutualised news!3636
  37. 37. 3737
  38. 38. 3838
  39. 39. 3939
  40. 40. 4040
  41. 41. 4141
  42. 42. DATA STOREA directory ofuseful data curatedby Guardianeditors42
  43. 43. 4343
  44. 44. POLITICS APIOpen database ofcandidates, votingrecords,constituencies,election results, livedata on election day44
  45. 45. 45POLITICS APIOpen database ofcandidates, votingrecords,constituencies,election results, livedata on election day45
  46. 46. <OBLIGATORY DOGFOOD SLIDE>4646
  47. 47. 4747
  48. 48. WIDEN YOUR CUSTOMER BASE48
  49. 49. 49
  50. 50. 50
  51. 51. 51
  52. 52. OPEN INBring in data andapps from theinternetOPEN OUTAllow partners tobuild applicationsusing Guardiancontent andservices for otherplatforms52
  53. 53. 53A framework forintegrating 3rdparty applicationsinto the GuardianMICROAPPSSimple REST/HTTPframework allowslightweight developmentApplications proxied forperformanceApps generally hosted inthe cloud, allows hotdeployment intoproduction53
  54. 54. 54A framework forintegrating 3rdparty applicationsinto the GuardianMICROAPPS54
  55. 55.  What could I cook?5555
  56. 56. 56Open for Business56
  57. 57. 573 Tiers of access3 Revenue modelsKeyless: Take our headlines. You keep associatedrevenues.Approved: Take our full article content, but with anadvert. Guardian keeps ad revenue, you keep rest-of-page revenue.Bespoke: Take, reformat, augment our contentRevenue model to be negotiated. Combination ofMedia, Fees, Downloads.57
  58. 58. 58Bringing it together58
  59. 59. 5959
  60. 60. App showcase6060
  61. 61. 61From publisher toplatformSeeking massive growth, but no longer onlybroadcasting content on the websiteUser/partner engagement & contribution onJournalismdatasoftwareapplicationsrevenue and adsSupport developers and partners with data and APIs,need scalability, reliability, speed61
  62. 62. Join us!http://www.guardian.co.uk/open-platformtwitter: @openplatform @cuica (me)62

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