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  • 1. Digital 2012:Social TV Transforming the Way We InteractPaul GilloolyCommercial Development Director, Emerging ProductsBSkyB
  • 2. 2Definition of Social TV
  • 3. 3What is social TV?“…social TV encompasses the coming together of social media and TV (or anyaudio-visual content) to enhance audience’s discovery and engagement withcontent, and media owners’ use of social data for audience insight.“ (ValuePartners)Model courtesy Value Partners
  • 4. 4The social TV consumer
  • 5. There’s more than one type of social needIndividual Needs…that get met byother peopleRelationship NeedsPrioritised whensettling down andrearing childrenSocial Identity NeedsSocial image,conformity anddifference, status,participation
  • 6. 7Social for TV companies
  • 7. 8Watching WITH others‘The virtual sofa’Talking TO others‘The big conversation’Finding out FROMothers/sharing withothers‘Social discovery’Exploring the content‘Exploration’Social TV spans allthree need levelsOpportunities exist indistinct areas of socialactivity aroundtelevision; plus contentinteractivity
  • 8. 9The 2nd Screen OpportunityFour C’s - A contextual experience that enhances TVContentan opportunity toexplore, participateand interactConversation Commerce Connections“ “
  • 9. 10Social Media Core PillarsContentPromotionsCustomerServiceIn-showBusinessIntelligence
  • 10. Paul GilloolyPaul.gillooly@bskyb.comTwitter: @paulblueeyedboy