Digital 2012:Social TV Transforming the Way We InteractPaul GilloolyCommercial Development Director, Emerging ProductsBSkyB
2Definition of Social TV
3What is social TV?“…social TV encompasses the coming together of social media and TV (or anyaudio-visual content) to enha...
4The social TV consumer
There’s more than one type of social needIndividual Needs…that get met byother peopleRelationship NeedsPrioritised whenset...
7Social for TV companies
8Watching WITH others‘The virtual sofa’Talking TO others‘The big conversation’Finding out FROMothers/sharing withothers...
9The 2nd Screen OpportunityFour C’s - A contextual experience that enhances TVContentan opportunity toexplore, participate...
10Social Media Core PillarsContentPromotionsCustomerServiceIn-showBusinessIntelligence
Paul GilloolyPaul.gillooly@bskyb.comTwitter: @paulblueeyedboy
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Paul gillooly bskyb

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Paul gillooly bskyb

  1. 1. Digital 2012:Social TV Transforming the Way We InteractPaul GilloolyCommercial Development Director, Emerging ProductsBSkyB
  2. 2. 2Definition of Social TV
  3. 3. 3What is social TV?“…social TV encompasses the coming together of social media and TV (or anyaudio-visual content) to enhance audience’s discovery and engagement withcontent, and media owners’ use of social data for audience insight.“ (ValuePartners)Model courtesy Value Partners
  4. 4. 4The social TV consumer
  5. 5. There’s more than one type of social needIndividual Needs…that get met byother peopleRelationship NeedsPrioritised whensettling down andrearing childrenSocial Identity NeedsSocial image,conformity anddifference, status,participation
  6. 6. 7Social for TV companies
  7. 7. 8Watching WITH others‘The virtual sofa’Talking TO others‘The big conversation’Finding out FROMothers/sharing withothers‘Social discovery’Exploring the content‘Exploration’Social TV spans allthree need levelsOpportunities exist indistinct areas of socialactivity aroundtelevision; plus contentinteractivity
  8. 8. 9The 2nd Screen OpportunityFour C’s - A contextual experience that enhances TVContentan opportunity toexplore, participateand interactConversation Commerce Connections“ “
  9. 9. 10Social Media Core PillarsContentPromotionsCustomerServiceIn-showBusinessIntelligence
  10. 10. Paul GilloolyPaul.gillooly@bskyb.comTwitter: @paulblueeyedboy
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