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Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

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  • 1. Multiplatform Activities in a Convergent WorldJen ToppingChannel 4 Online Business Manager@toppage
  • 2. Experimentation
  • 3. Three Types of Activity
  • 4. Force for GoodOver 700,000 people signed the online petition
  • 5. Audience EngagementAverage 1.1% TV to web conversionMillion Pound Drop Playalong peaked at 12.4%200,000 plays in one showSkins has a conversion of 54%
  • 6. Containing Mercuryhttp://www.youtube.com/watch?v=y9FUadWYbzE
  • 7. Risk of Destruction
  • 8. No time to rest…
  • 9. Convergence with the TV
  • 10. Freedom of Imagination
  • 11. Fresh ideasSource: http://metallurgyfordummies.com/what-is-nanotechnology/
  • 12. Scenario playing…http://www.e4.com/game/privates.html
  • 13. Killer Stories & IdeasSource: New York Library http://www.flickr.com/photos/nypl/3109299895/te
  • 14. Thank youjtopping@channel4.co.uk