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Multiplatform Activities in a Convergent WorldJen ToppingChannel 4 Online Business Manager@toppage
Experimentation
Three Types of Activity
Force for GoodOver 700,000 people signed the online petition
Audience EngagementAverage 1.1% TV to web conversionMillion Pound Drop Playalong peaked at 12.4%200,000 plays in one showS...
Containing Mercuryhttp://www.youtube.com/watch?v=y9FUadWYbzE
Risk of Destruction
No time to rest…
Convergence with the TV
Freedom of Imagination
Fresh ideasSource: http://metallurgyfordummies.com/what-is-nanotechnology/
Scenario playing…http://www.e4.com/game/privates.html
Killer Stories & IdeasSource: New York Library http://www.flickr.com/photos/nypl/3109299895/te
Thank youjtopping@channel4.co.uk
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Jen Topping Channel 4

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Multi-platform activities in a convergent world presentation by Jen Topping, Online Business Manager at Channel 4 at the Turing Festival, August 2011

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Transcript of "Jen Topping Channel 4"

  1. 1. Multiplatform Activities in a Convergent WorldJen ToppingChannel 4 Online Business Manager@toppage
  2. 2. Experimentation
  3. 3. Three Types of Activity
  4. 4. Force for GoodOver 700,000 people signed the online petition
  5. 5. Audience EngagementAverage 1.1% TV to web conversionMillion Pound Drop Playalong peaked at 12.4%200,000 plays in one showSkins has a conversion of 54%
  6. 6. Containing Mercuryhttp://www.youtube.com/watch?v=y9FUadWYbzE
  7. 7. Risk of Destruction
  8. 8. No time to rest…
  9. 9. Convergence with the TV
  10. 10. Freedom of Imagination
  11. 11. Fresh ideasSource: http://metallurgyfordummies.com/what-is-nanotechnology/
  12. 12. Scenario playing…http://www.e4.com/game/privates.html
  13. 13. Killer Stories & IdeasSource: New York Library http://www.flickr.com/photos/nypl/3109299895/te
  14. 14. Thank youjtopping@channel4.co.uk
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