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Jeff Moriarty, Johnston Press
 

Jeff Moriarty, Johnston Press

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D14 Main Speaker

D14 Main Speaker

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  • INTRODUCTION OF AH AND JP <br /> 200 regional newspaper brands, associated websites, digital marketing services and e-commerce platforms. A business that’s beleaguered, in decline, debt-ridden? That would be fair assumption if the headlines of late are to be taken at face value. <br />
  • Back to the very beginning. The Stamford Mercury, first published in 1715. Local media was then - and still is today - the fabric that binds local communities together with local businesses. <br />
  • Now, we will review locations and circumstances of reading. There is quite a range of occasions. Respondents noted their usual behavior from the choices listed, and print usage is highest in the morning at breakfast at 31%, but with large nodes at home during the day, at work or school, and after dinner at around 20% to 25%. <br /> For newspaper websites via computers, usage peaks a bit later in the day and also surges after dinner and just before bed. <br /> Users of both platforms average just under two occasions daily. <br /> Newspaper mobile device usage also shows up more often at certain times of the day. <br /> Tablet usage is highest after dinner and just before bed, but is high at several other day parts. Smartphone usage is high at work or school, lunch and breaks, but also late in the evening, when waking up and while commuting. <br /> Besides particular content interests, we found in the focus groups that other motivations can influence usage at different times of the day, including a greater sense of control over the day’s activities, getting into the flow of things at work, killing time, staying in the loop in case some big news event happens, and others. <br />
  • Growing circulation on some titles, <br /> Every title in profit, <br /> Digital revenues exceeding expectation (45%) <br /> Our biggest critic Roy Greenslade supporting our ‘sensible’ decision over photographers – <br /> Digital audience up 45% <br /> Digital revenue up 25% <br /> Local digital display up 33% (See additional stats page) <br />
  • 10 and 2 year perspective slides <br />
  • The second project on UGC is the Pocklington Post – run by Ed Asquith and his team. <br /> That, too, was an ailing title. Its sale performance was around minus 20 per cent and it was losing staff through VR. <br /> Ed decided to pick the bones out of the Bourne Local and put his own varation on it. <br /> He has set up a readers panel – a Community Board – recrutied from the community who have a large say in the content of each edition. They meet monthly and Ed chairs that meeting. The board was recruited through radio interviews and through the paper <br /> He wanted even more UGC content but wanted to ensure that there was far more news being provided by readers as well as columnists. His board comprises, doctors, headteahcers, shopkeepers etc. <br /> As a result, the paper is no less than 80 per cent UGC. The design is less clearly defined than Bourn – it is not colour co-ordinated but still clearly labelled. <br /> He now has around 20 contributors – over and above the village correspondents, supported by 3-4 journalists. He has been able to divert staff tow ork on other titles as a result, using that flexibility of staff because the UGC quality is so high. <br />

Jeff Moriarty, Johnston Press Jeff Moriarty, Johnston Press Presentation Transcript