NESTA Digital R&D Fund for Arts and Culture,ScotlandGillian Easson, NESTAwww.nesta.org.uk/digital_rnd_scotland
Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through policy research, programmes and investmentAbout NESTA…NESTA’s 3 main areas of work: Innovation and EconomicGrowth Social and Public SectorInnovation Creative Economy
NESTA Digital R&D Arts and Culture, ScotlandThe Fund’s overall objective is:“to enable the use of digital technologies in the arts and culturalsector to engage audiences in new ways and to create opportunitiesfor new business models”The Fund is a partnership between Creative Scotland, Arts & HumanitiesResearch Council (AHRC) and NESTA to support arts and culturalorganisations across Scotland who want to work with digital technologies toexpand their audience reach and engagement and/or explore new businessmodels.
Supporting cultural/arts organisations to innovateArtsorganisationDigital innovation projects and sector-wide knowledgeTechnologypartnerResearchteamDigital R&D FundEnabling arts and cultural organisations to engage audiences in new waysand create opportunities for new business models, through the use of digitaltechnology.
Why NESTA? Public benefit Research outcomes Transferability/scaleability Benefit to the wider sector not just the individual culturalorganisations
NESTA creative economy programmes Support for arts and cultural organisations to innovate Creative entrepreneur programmes/resources Mentoring for creative business start-up and growth Skills for creative industries Policy and research
Audience engagement and reach:Broadening - capturing a larger share of the population known tobe traditional participants but who currently do notparticipateDeepening - intensifying current participants level ofinvolvement by eg increasing the number ofattendances or by the degree of audience (active orpassive) engagementDiversifying - attracting new audience groups/differentdemographic (eg young people/ruralpopulation/ international market).
Business modelsA business model is the mechanism by which a business intends tomanage its costs and generate its outcomes- in the case of for-profits, the outcomes are primarily revenues earned. In the caseof non-profits, the outcome is primarily the public good created.
The Fund’s eligibility criteria An arts and cultural organisation based in Scotland - which iseither predominately publically funded and/or is a registeredcharity and who wants to work with digital technologies to:expand its audience reach and engagement and/or explore newbusiness models Your proposal must involve a collaborative partnership betweenyourself as an arts and cultural organisation and a technologyprovider that can provide technology services to arts and culturalorganisations.
Innovative digital projects which will expand audience reach andengagement and/or to develop new business models Proposals from all sizes of arts and cultural organisations inScotland - we have 2 award levels of projects: 1) under £25,000and 2) £25,000-£100,000 Collaborations between arts and cultural organisations,technology providers and where possible, other cultural/artsorganisations.What type of projects are we looking for?
Fund assessment criteria Innovation in the proposal Wider impact to benefit for the sector (learning / copycat) Collaboration is genuine Project delivery and timeframe (value for money / realistic) Spread of projects NESTA / AHRC / Creative Scotland – panel decision
Digital R&D Fund timetable6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh25 April 2012 - Deadline for Fund applications14 May 2012 - Organisations informed of funding decisions1 June 2012 - One day collaborative workshop bringing together all projects31 March 2013 - All project activity must be completedAutumn 2012 – Second call for R&D Fund proposals opens (funding decisionsmade in January 2013, all project activity must be completed by December 2013)