NESTA Digital R&D Fund for Arts and Culture,ScotlandGillian Easson, NESTAwww.nesta.org.uk/digital_rnd_scotland
Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through policy researc...
NESTA Digital R&D Arts and Culture, ScotlandThe Fund’s overall objective is:“to enable the use of digital technologies in ...
Supporting cultural/arts organisations to innovateArtsorganisationDigital innovation projects and sector-wide knowledgeTec...
Why NESTA? Public benefit Research outcomes Transferability/scaleability Benefit to the wider sector not just the indi...
NESTA creative economy programmes Support for arts and cultural organisations to innovate Creative entrepreneur programm...
Audience engagement and reach:Broadening - capturing a larger share of the population known tobe traditional participants ...
Business modelsA business model is the mechanism by which a business intends tomanage its costs and generate its outcomes-...
The Fund’s eligibility criteria An arts and cultural organisation based in Scotland - which iseither predominately public...
 Innovative digital projects which will expand audience reach andengagement and/or to develop new business models Propos...
Fund assessment criteria Innovation in the proposal Wider impact to benefit for the sector (learning / copycat) Collabo...
Digital R&D Fund timetable6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh25 April 2012 - Deadline for Fund...
LSO Pulse App
Imperial War Museum kiosks
The Sage Gateshead plus Manchester Camerata, Aurora, Berwick Maltings,Alnwick Playhouse and Durham Gala with Videojuicer a...
NESTA Digital R&D Fund for Arts and Culture,Scotlandwww.nesta.org.uk/digital_rnd_scotlandrndscotland@nesta.org.uk@rndscot
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Gillian easson nesta - workshop 3

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Gillian easson nesta - workshop 3

  1. 1. NESTA Digital R&D Fund for Arts and Culture,ScotlandGillian Easson, NESTAwww.nesta.org.uk/digital_rnd_scotland
  2. 2. Founded: 1998, with £300M endowmentMission: Bring ideas to life and help make innovation happenHow? Through policy research, programmes and investmentAbout NESTA…NESTA’s 3 main areas of work: Innovation and EconomicGrowth Social and Public SectorInnovation Creative Economy
  3. 3. NESTA Digital R&D Arts and Culture, ScotlandThe Fund’s overall objective is:“to enable the use of digital technologies in the arts and culturalsector to engage audiences in new ways and to create opportunitiesfor new business models”The Fund is a partnership between Creative Scotland, Arts & HumanitiesResearch Council (AHRC) and NESTA to support arts and culturalorganisations across Scotland who want to work with digital technologies toexpand their audience reach and engagement and/or explore new businessmodels.
  4. 4. Supporting cultural/arts organisations to innovateArtsorganisationDigital innovation projects and sector-wide knowledgeTechnologypartnerResearchteamDigital R&D FundEnabling arts and cultural organisations to engage audiences in new waysand create opportunities for new business models, through the use of digitaltechnology.
  5. 5. Why NESTA? Public benefit Research outcomes Transferability/scaleability Benefit to the wider sector not just the individual culturalorganisations
  6. 6. NESTA creative economy programmes Support for arts and cultural organisations to innovate Creative entrepreneur programmes/resources Mentoring for creative business start-up and growth Skills for creative industries Policy and research
  7. 7. Audience engagement and reach:Broadening - capturing a larger share of the population known tobe traditional participants but who currently do notparticipateDeepening - intensifying current participants level ofinvolvement by eg increasing the number ofattendances or by the degree of audience (active orpassive) engagementDiversifying - attracting new audience groups/differentdemographic (eg young people/ruralpopulation/ international market).
  8. 8. Business modelsA business model is the mechanism by which a business intends tomanage its costs and generate its outcomes- in the case of for-profits, the outcomes are primarily revenues earned. In the caseof non-profits, the outcome is primarily the public good created.
  9. 9. The Fund’s eligibility criteria An arts and cultural organisation based in Scotland - which iseither predominately publically funded and/or is a registeredcharity and who wants to work with digital technologies to:expand its audience reach and engagement and/or explore newbusiness models Your proposal must involve a collaborative partnership betweenyourself as an arts and cultural organisation and a technologyprovider that can provide technology services to arts and culturalorganisations.
  10. 10.  Innovative digital projects which will expand audience reach andengagement and/or to develop new business models Proposals from all sizes of arts and cultural organisations inScotland - we have 2 award levels of projects: 1) under £25,000and 2) £25,000-£100,000 Collaborations between arts and cultural organisations,technology providers and where possible, other cultural/artsorganisations.What type of projects are we looking for?
  11. 11. Fund assessment criteria Innovation in the proposal Wider impact to benefit for the sector (learning / copycat) Collaboration is genuine Project delivery and timeframe (value for money / realistic) Spread of projects NESTA / AHRC / Creative Scotland – panel decision
  12. 12. Digital R&D Fund timetable6, 14, 16 March 2012 - Digital Days – Perth, Glasgow, Edinburgh25 April 2012 - Deadline for Fund applications14 May 2012 - Organisations informed of funding decisions1 June 2012 - One day collaborative workshop bringing together all projects31 March 2013 - All project activity must be completedAutumn 2012 – Second call for R&D Fund proposals opens (funding decisionsmade in January 2013, all project activity must be completed by December 2013)
  13. 13. LSO Pulse App
  14. 14. Imperial War Museum kiosks
  15. 15. The Sage Gateshead plus Manchester Camerata, Aurora, Berwick Maltings,Alnwick Playhouse and Durham Gala with Videojuicer and Aframe
  16. 16. NESTA Digital R&D Fund for Arts and Culture,Scotlandwww.nesta.org.uk/digital_rnd_scotlandrndscotland@nesta.org.uk@rndscot
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