LESSONS ALONGTHE OPEN ROADThe story of n0tice or...“How a hack day project became aproduct which grew up to be a platform”...
WHAT AM I TRYING TOPROVE?HYPOTHESIS:1) Hack day projects can become real, but it’s not easy2) Starting with commercial int...
A Hack - “News Signals”Funding - Reallocated budget forconsultants to devs insteadVision - Wrote a white paper on‘Generati...
News International Twitter, Inc.Friday, 26 April 2013
Enablers• Purpose• Principles• PlatformsUsersInnovationPartnersStoriesDataProductsUsers, Partners, Innovation areingredien...
PART 1: OPEN CREATIONFriday, 26 April 2013
THINGS THAT ARE EASYGETTING A USER’SLOCATIONGETTING ITEMS WITHINA RADIUS OF THATLOCATIONPOSTING/GETTINGCONTENT FROM A DBFr...
THINGS THAT ARE HARDWORKING ONSOMETHING ON THESIDEINSPIRING PEOPLE(USERS, COLLABORATORS, ANDBOSSES)ALIGNING A VISIONWITH F...
Friday, 26 April 2013
“Take that, Craigslist! n0tice, TheGuardian’s community messageboard, makes its public debut”- Nieman Journalism Lab, Nov ...
1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.20112009Friday, 26 April 2013
PART 2: OPENCOLLABORATIONFriday, 26 April 2013
VISION + EXECUTION = ...LOWER DEPENDENCE ON LUCK?WE HIT 10-30K QUICKLYSOLID PARTICIPATIONAND ENGAGEMENTPOSITIVE CUSTOMERFE...
REVISING THE PROPOSITION FORA SINGLE PURPOSE - GROWTH“n0tice is about waking up to your physical surroundings anddoing som...
BACKED BY ELASTICSEARCHHIGH PERFORMANCEAND SCALABILITY ONEC2TESTED FOR SECURITYOAUTH 1.1IMAGE PROCESSINGEXTERNALIZING OUR ...
Friday, 26 April 2013
Friday, 26 April 2013
“Remember that pitch for awhite label of n0tice?We won it!......Can you build it in 6 weeks?”- Happy SalespersonFriday, 26...
Admitted we didn’t know how to grow itPlayed to our strengths: Relationship withThe Guardian, Being mobile-first,Our open p...
Friday, 26 April 2013
1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotential. A...
PART 3: OPEN MARKETFriday, 26 April 2013
THE DOUBLE AGENDA1. BUILD GUARDIANWITNESS(On-Time, Under budget, high quality)2. MAKE EVERYTHING LICENSEABLEFriday, 26 Apr...
Friday, 26 April 2013
#3 FREE NEWS APP WITHIN A WEEK OF LAUNCHFriday, 26 April 2013
N0TICETEAMGDNDEV/PRODUCTGDNSALESGDNEDITORSCLIENT AGENCYFriday, 26 April 2013
N0TICE TEAMIPHONE APPANDROID APPWEB SITETOOLSFriday, 26 April 2013
Friday, 26 April 2013
Friday, 26 April 2013
Friday, 26 April 2013
“Hey, let’s use the sponsor’slogo in the pull-to-refresh.”“Yeah, it’s perfect for that.”“Uh, I don’t think theywant to be ...
GUARDIANWITNESS• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuthFriday, 26 April 2013
GUARDIANWITNESSGDNUSERREG• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuth• Image process...
WORKFLOWFILTER, BROWSE ANDSEARCHPREVIEW/EDIT POSTSCOLLABORATIVEMODERATION NOTESUSER FLAGSAUDIT TRAILLOCATION DATAEXIF DATA...
Friday, 26 April 2013
20131) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotentia...
(Babs Rangaiah)Friday, 26 April 2013
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Digital 2013 - Matt McAlister, The Guardian Media Group

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Open Thinking, Open Design, Open Digital

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Transcript of "Digital 2013 - Matt McAlister, The Guardian Media Group"

  1. 1. LESSONS ALONGTHE OPEN ROADThe story of n0tice or...“How a hack day project became aproduct which grew up to be a platform”Friday, 26 April 2013
  2. 2. WHAT AM I TRYING TOPROVE?HYPOTHESIS:1) Hack day projects can become real, but it’s not easy2) Starting with commercial intent is a good thing3) The Internet likes platforms that fuel participationFriday, 26 April 2013
  3. 3. A Hack - “News Signals”Funding - Reallocated budget forconsultants to devs insteadVision - Wrote a white paper on‘Generative Media Networks’RESOURCES TO WORK WITHFriday, 26 April 2013
  4. 4. News International Twitter, Inc.Friday, 26 April 2013
  5. 5. Enablers• Purpose• Principles• PlatformsUsersInnovationPartnersStoriesDataProductsUsers, Partners, Innovation areingredients of the systemFriday, 26 April 2013
  6. 6. PART 1: OPEN CREATIONFriday, 26 April 2013
  7. 7. THINGS THAT ARE EASYGETTING A USER’SLOCATIONGETTING ITEMS WITHINA RADIUS OF THATLOCATIONPOSTING/GETTINGCONTENT FROM A DBFriday, 26 April 2013
  8. 8. THINGS THAT ARE HARDWORKING ONSOMETHING ON THESIDEINSPIRING PEOPLE(USERS, COLLABORATORS, ANDBOSSES)ALIGNING A VISIONWITH FUNDINGFriday, 26 April 2013
  9. 9. Friday, 26 April 2013
  10. 10. “Take that, Craigslist! n0tice, TheGuardian’s community messageboard, makes its public debut”- Nieman Journalism Lab, Nov 2011Friday, 26 April 2013
  11. 11. 1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.20112009Friday, 26 April 2013
  12. 12. PART 2: OPENCOLLABORATIONFriday, 26 April 2013
  13. 13. VISION + EXECUTION = ...LOWER DEPENDENCE ON LUCK?WE HIT 10-30K QUICKLYSOLID PARTICIPATIONAND ENGAGEMENTPOSITIVE CUSTOMERFEEDBACKBUT...NO $GROWTH HIT A WALLFriday, 26 April 2013
  14. 14. REVISING THE PROPOSITION FORA SINGLE PURPOSE - GROWTH“n0tice is about waking up to your physical surroundings anddoing something about it”“What’s happening near you”1. LOCAL ENGAGEMENT: What would you like to #Change or#Celebrate about #myhighstreet?2. TOPICAL INTEREST: Tell us what you love about your cyclingroute, encourage others to #keepcycling through the winterFriday, 26 April 2013
  15. 15. BACKED BY ELASTICSEARCHHIGH PERFORMANCEAND SCALABILITY ONEC2TESTED FOR SECURITYOAUTH 1.1IMAGE PROCESSINGEXTERNALIZING OUR TOOLSFriday, 26 April 2013
  16. 16. Friday, 26 April 2013
  17. 17. Friday, 26 April 2013
  18. 18. “Remember that pitch for awhite label of n0tice?We won it!......Can you build it in 6 weeks?”- Happy SalespersonFriday, 26 April 2013
  19. 19. Admitted we didn’t know how to grow itPlayed to our strengths: Relationship withThe Guardian, Being mobile-first,Our open position re: the InternetUsed marketing budget for SW development and Built new tools as aopen servicesUsed the campaign to test new partner models... brainstormed withsales people a lotReached into #Hashtag-Land rather than drive everything through ourproductsLet the creative people be creativeSOME SMART THINGS WE DIDFriday, 26 April 2013
  20. 20. Friday, 26 April 2013
  21. 21. 1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotential. Adjustas opportunitypresents itself.Friday, 26 April 2013
  22. 22. PART 3: OPEN MARKETFriday, 26 April 2013
  23. 23. THE DOUBLE AGENDA1. BUILD GUARDIANWITNESS(On-Time, Under budget, high quality)2. MAKE EVERYTHING LICENSEABLEFriday, 26 April 2013
  24. 24. Friday, 26 April 2013
  25. 25. #3 FREE NEWS APP WITHIN A WEEK OF LAUNCHFriday, 26 April 2013
  26. 26. N0TICETEAMGDNDEV/PRODUCTGDNSALESGDNEDITORSCLIENT AGENCYFriday, 26 April 2013
  27. 27. N0TICE TEAMIPHONE APPANDROID APPWEB SITETOOLSFriday, 26 April 2013
  28. 28. Friday, 26 April 2013
  29. 29. Friday, 26 April 2013
  30. 30. Friday, 26 April 2013
  31. 31. “Hey, let’s use the sponsor’slogo in the pull-to-refresh.”“Yeah, it’s perfect for that.”“Uh, I don’t think theywant to be associated withwaiting for things to comedown the network.”Friday, 26 April 2013
  32. 32. GUARDIANWITNESS• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuthFriday, 26 April 2013
  33. 33. GUARDIANWITNESSGDNUSERREG• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuth• Image processor• Video transcoder,Virus scanner• Post to YouTube• Mod workflow• Media verifyGDNCMSFriday, 26 April 2013
  34. 34. WORKFLOWFILTER, BROWSE ANDSEARCHPREVIEW/EDIT POSTSCOLLABORATIVEMODERATION NOTESUSER FLAGSAUDIT TRAILLOCATION DATAEXIF DATAMORE TOOLS TO LICENSEFriday, 26 April 2013
  35. 35. Friday, 26 April 2013
  36. 36. 20131) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotential. Adjustas opportunitypresents itself.3)Network nodescan fuel the corewhich createsvalue for othernodes acrossthe platform.Friday, 26 April 2013
  37. 37. (Babs Rangaiah)Friday, 26 April 2013
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