Digital 2013 - Matt McAlister, The Guardian Media Group
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  • 1. LESSONS ALONGTHE OPEN ROADThe story of n0tice or...“How a hack day project became aproduct which grew up to be a platform”Friday, 26 April 2013
  • 2. WHAT AM I TRYING TOPROVE?HYPOTHESIS:1) Hack day projects can become real, but it’s not easy2) Starting with commercial intent is a good thing3) The Internet likes platforms that fuel participationFriday, 26 April 2013
  • 3. A Hack - “News Signals”Funding - Reallocated budget forconsultants to devs insteadVision - Wrote a white paper on‘Generative Media Networks’RESOURCES TO WORK WITHFriday, 26 April 2013
  • 4. News International Twitter, Inc.Friday, 26 April 2013
  • 5. Enablers• Purpose• Principles• PlatformsUsersInnovationPartnersStoriesDataProductsUsers, Partners, Innovation areingredients of the systemFriday, 26 April 2013
  • 6. PART 1: OPEN CREATIONFriday, 26 April 2013
  • 7. THINGS THAT ARE EASYGETTING A USER’SLOCATIONGETTING ITEMS WITHINA RADIUS OF THATLOCATIONPOSTING/GETTINGCONTENT FROM A DBFriday, 26 April 2013
  • 8. THINGS THAT ARE HARDWORKING ONSOMETHING ON THESIDEINSPIRING PEOPLE(USERS, COLLABORATORS, ANDBOSSES)ALIGNING A VISIONWITH FUNDINGFriday, 26 April 2013
  • 9. Friday, 26 April 2013
  • 10. “Take that, Craigslist! n0tice, TheGuardian’s community messageboard, makes its public debut”- Nieman Journalism Lab, Nov 2011Friday, 26 April 2013
  • 11. 1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.20112009Friday, 26 April 2013
  • 12. PART 2: OPENCOLLABORATIONFriday, 26 April 2013
  • 13. VISION + EXECUTION = ...LOWER DEPENDENCE ON LUCK?WE HIT 10-30K QUICKLYSOLID PARTICIPATIONAND ENGAGEMENTPOSITIVE CUSTOMERFEEDBACKBUT...NO $GROWTH HIT A WALLFriday, 26 April 2013
  • 14. REVISING THE PROPOSITION FORA SINGLE PURPOSE - GROWTH“n0tice is about waking up to your physical surroundings anddoing something about it”“What’s happening near you”1. LOCAL ENGAGEMENT: What would you like to #Change or#Celebrate about #myhighstreet?2. TOPICAL INTEREST: Tell us what you love about your cyclingroute, encourage others to #keepcycling through the winterFriday, 26 April 2013
  • 15. BACKED BY ELASTICSEARCHHIGH PERFORMANCEAND SCALABILITY ONEC2TESTED FOR SECURITYOAUTH 1.1IMAGE PROCESSINGEXTERNALIZING OUR TOOLSFriday, 26 April 2013
  • 16. Friday, 26 April 2013
  • 17. Friday, 26 April 2013
  • 18. “Remember that pitch for awhite label of n0tice?We won it!......Can you build it in 6 weeks?”- Happy SalespersonFriday, 26 April 2013
  • 19. Admitted we didn’t know how to grow itPlayed to our strengths: Relationship withThe Guardian, Being mobile-first,Our open position re: the InternetUsed marketing budget for SW development and Built new tools as aopen servicesUsed the campaign to test new partner models... brainstormed withsales people a lotReached into #Hashtag-Land rather than drive everything through ourproductsLet the creative people be creativeSOME SMART THINGS WE DIDFriday, 26 April 2013
  • 20. Friday, 26 April 2013
  • 21. 1) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotential. Adjustas opportunitypresents itself.Friday, 26 April 2013
  • 22. PART 3: OPEN MARKETFriday, 26 April 2013
  • 23. THE DOUBLE AGENDA1. BUILD GUARDIANWITNESS(On-Time, Under budget, high quality)2. MAKE EVERYTHING LICENSEABLEFriday, 26 April 2013
  • 24. Friday, 26 April 2013
  • 25. #3 FREE NEWS APP WITHIN A WEEK OF LAUNCHFriday, 26 April 2013
  • 26. N0TICETEAMGDNDEV/PRODUCTGDNSALESGDNEDITORSCLIENT AGENCYFriday, 26 April 2013
  • 27. N0TICE TEAMIPHONE APPANDROID APPWEB SITETOOLSFriday, 26 April 2013
  • 28. Friday, 26 April 2013
  • 29. Friday, 26 April 2013
  • 30. Friday, 26 April 2013
  • 31. “Hey, let’s use the sponsor’slogo in the pull-to-refresh.”“Yeah, it’s perfect for that.”“Uh, I don’t think theywant to be associated withwaiting for things to comedown the network.”Friday, 26 April 2013
  • 32. GUARDIANWITNESS• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuthFriday, 26 April 2013
  • 33. GUARDIANWITNESSGDNUSERREG• API• Elastic Search• S3 and EC2• Cacheing andload balancing• Geo Services• OAuth• Image processor• Video transcoder,Virus scanner• Post to YouTube• Mod workflow• Media verifyGDNCMSFriday, 26 April 2013
  • 34. WORKFLOWFILTER, BROWSE ANDSEARCHPREVIEW/EDIT POSTSCOLLABORATIVEMODERATION NOTESUSER FLAGSAUDIT TRAILLOCATION DATAEXIF DATAMORE TOOLS TO LICENSEFriday, 26 April 2013
  • 35. Friday, 26 April 2013
  • 36. 20131) Hacks arenot products.It’s hard tofinish whatyou startedsometimes.2012201120092)Commercialintention createspotential. Adjustas opportunitypresents itself.3)Network nodescan fuel the corewhich createsvalue for othernodes acrossthe platform.Friday, 26 April 2013
  • 37. (Babs Rangaiah)Friday, 26 April 2013