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The Art of Publishing Indie Mobile GamesEd Rumley, COO, Chillingoed@chillingo.com
AGENDA• Challenges in Today’s Mobile Marketplace• Why Partner With a Publisher?• When do Publishers Get Involved in theDevelopment Process• Monetization – How Can Developers Really MakeMoney in Today’s Mobile Marketplace?• Promoting Indie Mobile Games
The right publisher can identify promising material and:In the gaming industry, an experienced publisheris that link between artist and consumer.
A PORTFOLIO OF RESOURCEA publisher can complement an indie studioregardless of size.
PUBLISHERS HAVE CONTACT LISTSPlatforms Carriers OEM’s
When do Publishers Get InvolvedIn the Development Process?
ALL INDIE DEVELOPERS ARE DIFFERENTAND SO ARE THEIR GAMES?
UNDERSTANDING THE DEVELOPERPublishers should understand developers’ needs, whetherthey need help with gameplay, monetization or PR andmarketing.
ONE SIZE DOES NOT FIT ALL1) Contre Jour and Mad Coaster: Chillingoguided through development2) Horn (Zynga): Zynga provided limitedguidance so Phosphor could maintainmore creative control.Developers should evaluate what works bestfor their needs.Publishers often see games at various stages of development.
Monetization:How can developers really makemoneyin today’s mobile marketplace?
I WANT A SLICE OF THATPublisher’s bring knowledge that can only begained through experience
What’s next???THE $ FRAGMENTATIONPayment models are fragmented now:Pay perdownload:Paymium:Free to Play: Freemium: