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Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
Chris Sizemore & Ian Myatt, BBC
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Chris Sizemore & Ian Myatt, BBC

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D14 EDUCATION SESSION SPEAKERS

D14 EDUCATION SESSION SPEAKERS

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  • We work in three broad ways…
    Commission programmes with an educational aim – Stargazing, Lingo Show.
    Use programmes to create educational experiences – we produced a series of events for Stargazing Live, or took Mr Bloom and his friends on tour last year. Recently we hosted the BBC Radio 1 Academy in Glasgow.
    Produce online materials – Bitesize, iWonder – more on that to come.
  • K&L evolution
    In the past, we had hundreds of individual and disconnected websites.
    We were faced with the challenge laid down by the Online connected strategy, to structure our portfolio into a meaningful audience facing services – news, sport, weather etc.
    K&L is one of the ten BBC Online ‘products’ made of our key brands – in particular iWonder, Bitesize…
    K&L represented a diverse portfolio…..and we’ve worked extremely hard to bring onto one platform and a consistent experience. We’ve also mothballed a number of sites.
     
  • From an audience perspective:
    Audiences are interested in our knowledge and learning content, but there are barriers.
    Navigation
    Frequency
    Awareness
    Our evolving K&L approach aims to address these barriers.
    To offer a new and exciting approach to the discovery of factual and educational content online.
    It applies structure and methodology from learning theories to create learning journeys which users can enjoy at their own pace, in their chosen environment.
    It’s about putting our audiences in control, it’s about allowing them to follow their own curiosity and it’s about getting them to be much more creative.
    It’s intended works seamlessly encouraging users to learn more often through a playful user experience.
    Our approach The K & L product is designed to ‘inspire a life full of learning for all our audiences’ as part of the strategic vision for learning in the BBC.
    Our vision has been to create a unified product and consistent audience experience with key two key offers…
     
    The first comprises our factual and education content for all audiences – iWonder, working alongside revamped genre pages.
     
    Then, there are our formal education sites, led by Bitesize 
  • UPDATING THE LOOK AND FEEL OF K&L BETA
    Starting to change the look and feel of this site as it is still intentionally very vanilla.
    From the vanilla look / feel it will slowly start to take on the feel of Bitesize.
    Key points:
    We expect this to happen for the new academic year in Bitesize is our most well known educational brand, and in creating a unified experience, it is the label that is most recognised by our audience.
    We are not simply copying the look and feel of the old Bitesize, but updating and evolving it to ensure it feels modern
    K&L beta architecture remains the same. As does the proposition – Bitesize content for indirect learning for students, Class clips under ‘classroom resources’ aimed at teachers.
    What does this mean?
    Bringing these resources together means that everyone – students, teachers, mainstream audiences – can follow their own learning journeys with all our educational resources at your fingertips in one space….fully accessible on whichever device you wish to use.
  • iWonder
    In January we launched the first these elements with the factual and education content: the new brand iWonder.
    It’s aimed at all audiences.
    iWonder unlocks the BBC’s learning content so it’s better connected, easier to navigate, more attractive to use. In short, it’s going to make learning so much easier.
    We believe that everyone has a list of the things they are curious about - things we’d love to know more about, or know how to do, stored at the back of our minds. Day to day we rarely think about them. But every now and then we’ll hear or see something that reminds us, and it goes off like a spark in our heads.
    With iWonder, our aim has been make it easier for everyone to follow these ‘sparks’ – capturing things to come back to later, showing the next step, keeping track of where you’ve been and joining the dots behind you.
    Rather than me try and describe anymore, let’s watch this short film that sums up iWonder… (PLAY FILM)
  • iWonder guides
    At the heart of iWonder are some brand new, engaging, inspiring, innovative interactive guides.
     
    These guides are really rich in content – mixing videos, text and timelines.
     
    They are really rich in terms of the technology – so they work seamlessly on laptops, tablets or mobiles.
     
    They are also rich in talent – we’ve persuaded the best of the BBC’s talent to contribute to them.
     
    And they are really rich in terms of topics. Because we have framed all of these guides as questions.
      
    Let’s have a look at one of these….cut to demo of website
  • Demo Science guide
    This is the link - http://www.bbc.co.uk/guides/zqcmvcw
    Can also click on the picture.
  • ]iWonder homepage.
    BBC iWonder provides thought-provoking answers to the questions sparked in your everyday life - questions sparked by BBC programmes, what's in the news, important anniversaries, or what's trending on social media.
    The iWonder homepage will always feature plenty of examples of the Interactive Guide, our new flagship content format that makes learning feel effortless and entertaining.
    You can check the BBC iWonder homepage regularly to see the latest Guides, top up your inspiration, and find something unexpected and thought-provoking to get curious about.
  • Using Twitter to feed curiosity
    Feeding your curiosity
    Your window onto a world of knowledge with the BBC and beyond…
    TWITTER IS A KNOWLEDGE EXCHANGE NETWORK – I LOG ON BECAUSE I WANT TO KNOW WHAT’S HAPPENING IN THE WORLD. I’VE CONFIGURED IN TO MY INTERESTS
    Raises questions that encourage you to think/to learn/to explore
    This should appeal to anyone who’s curious - to generalists
    Promote guides
    curate knowledge content from bbc and beyond
    Using expert curators specialists, producers, talent
    Personification of our curiosity values
    Offering mass appeal
    Working in partnership with the rest of the BBC’S TWITTER OUTPUT
    Curating content back onto iwonder – eg live blogs
  • Timelines and Scrubbable
    Developing new timelines format – link http://www.test.bbc.co.uk/timelines/zkk6b9q
    Going forward we are looking to more and more elements. Demo Scrubbable - http://scrubbable.beta.gd/#/ or click on image to go straight to the shuttle
  • Transcript

    • 1. Chris Sizemore & Ian Myatt BBC
    • 2. 30 May 2014 Chris Sizemore Ian Myatt BBC Knowledge & Learning BBC Learning
    • 3. Agenda: •Overview of BBC Learning •K&L – what is it? •Interactive Guides •Q&As BBC Learning
    • 4. BBC Learning works in three broad ways BBC Learning We commission programmes with an educational aim We use programmes to run campaigns to create educational experiences We produce online materials for learners, teachers and mainstream audiences
    • 5. We are evolving the Knowledge and Learning (K&L) websites to a consistent and unified audience experience BBC Learning
    • 6. Research tells us that there are 3 key barriers that currently hinder audiences finding our K&L content, but who are otherwise motivated by factual / knowledge content BBC Learning
    • 7. Key themes BBC Learning Original formatsOriginal formatsCommissioningCommissioning Content discoveryContent discovery Responsive across all screens Personal
    • 8. K&L is made up of three main elements: 1. Genre based entry pages BBC Learning
    • 9. K&L is made up of three main elements: 2. Our formal learning content BBC Learning
    • 10. K&L is made up of three main elements: 3. iWonder – our new factual and learning brand BBC Learning
    • 11. BBC iWonder guides They are talent led, interactive stories based around provocative and intriguing questions. Commissioned by Learning in line with strategic and genre priorities. BBC Learning
    • 12. DEMO of iWonder GUIDE
    • 13. BBC Learning www.bbc.co.uk/iWonder
    • 14. Using Twitter to feed curiosity BBC Learning
    • 15. We will continue to develop iWonder BBC Learning Increased interactivity New timeline format
    • 16. Thank you! chris.sizemore@bbc.co.uk ian.myatt@bbc.co.uk BBC Learning

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