THE MECHANICS OF ENGAGEMENTTHE MECHANICS OF ENGAGEMENTBob ThomsonBob Thomsonbob@stormideas.combob@stormideas.com@movingfor...
LIKE TO REVEALLIKE TO REVEAL
CONTESTCONTEST
CHARITY DRIVECHARITY DRIVE
RECRUITERRECRUITER
CHECK INCHECK IN
GIFTINGGIFTING
PERSONALISED CONTENTPERSONALISED CONTENT
GAMIFICATIONGAMIFICATION
THANK YOUTHANK YOUBob ThomsonBob ThomsonFOR MORE INFORMATION CONTACT MEFOR MORE INFORMATION CONTACT MEbob@stormideas.combo...
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Bob Thomson, Storm ID

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Bob Thomson at StormID discusses competitions, prizes, comics and blogs at the Facebook Developers Garage at the Turing Festival, August 2011.

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  • Like to play game, like for access to discounts, coupons, comps, open golf
  • Photo upload, video upload, more complex, bringing people back, golden oldies, invite on entry, post to wall
  • Team 28
  • Bob Thomson, Storm ID

    1. 1. THE MECHANICS OF ENGAGEMENTTHE MECHANICS OF ENGAGEMENTBob ThomsonBob Thomsonbob@stormideas.combob@stormideas.com@movingforwards@movingforwards
    2. 2. LIKE TO REVEALLIKE TO REVEAL
    3. 3. CONTESTCONTEST
    4. 4. CHARITY DRIVECHARITY DRIVE
    5. 5. RECRUITERRECRUITER
    6. 6. CHECK INCHECK IN
    7. 7. GIFTINGGIFTING
    8. 8. PERSONALISED CONTENTPERSONALISED CONTENT
    9. 9. GAMIFICATIONGAMIFICATION
    10. 10. THANK YOUTHANK YOUBob ThomsonBob ThomsonFOR MORE INFORMATION CONTACT MEFOR MORE INFORMATION CONTACT MEbob@stormideas.combob@stormideas.com+44 (0) 131 561 1250+44 (0) 131 561 1250@movingforwards@movingforwards
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