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Ade Oshineye Google

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The freedom to be who you want to be.

The freedom to be who you want to be.

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Ade Oshineye  Google Ade Oshineye Google Presentation Transcript

  • 1The freedom to be you
  • @adewalewww.oshineye.com/+@ade_oshineye
  • The plug
  • 4The road aheadDeveloperExperienceDesignThinkingTargetedSharingGoogleGoogle+
  • 5Google’s missionOnline contentBillions of web pagesOffline contentBillions of itemsbecoming indexedTo organize the world’s information and makeit universally accessible and useful.
  • 6Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog SearchDirectoryVideo Web SearchGroups Images LocalPicasa Scholar TalkWeb AcceleratorSMSEarth Froogle GmailMaps for MobileMaps Mobile NewsToolbar SketchUpTranslateFinance Google LabsPackSpecializedSearchesDocs &SpreadsheetsYouTubeFeedburnerGoogle Reader
  • 7Targeted sharing:The many publics
  • Google+: project
  • The room9
  • Circles10http://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/
  • Targeted sharing11
  • Targeted sharing12
  • False dichotomies13
  • False dichotomiesPublic versus PrivateSecret versus Transparent14
  • The public sphere and many publics15http://books.google.com/books?id=myiq2KF4-GsC&lpg=PA84&dq=many%20%22publics%20habermas%22&pg=PA84#v=onepage&q&f=false
  • danah boyd16http://www.danah.org/images/danah/iSchool4.jpg
  • The public sphere and many publics“When the United States Presidentaddresses “the public,” he is not talking tothe same collection of people that theZimbabwean President is addressing whenhe speaks.Presidents from different countries arespeaking to different constituents and, thus,assume different collective norms andvalues.”17http://www.danah.org/papers/TakenOutOfContext.pdf
  • The public sphere and many publics“Individuals often engage with and aremembers of different publics and they movebetween them fluidly. Publics are not alwaysdistinct from one another and there are oftensmaller publics inside broader publics.”18http://www.danah.org/papers/TakenOutOfContext.pdf
  • Circles are publicsOne PublicversusMany PublicsversusMany Circles19
  • 20Design Thinking:Design how it works and how it looks
  • Design is how it works21http://www.jaygreene.com/book.html
  • Steve JobsPeople think its this veneer − that thedesigners are handed this box and told,Make it look good! Thats not what wethink design is. Its not just what it lookslike and feels like. Design is how itworks.22http://www.nytimes.com/2003/11/30/magazine/30IPOD.html
  • How it looks23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
  • How it looks24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
  • PrinciplesFocusElasticityEffortlessness25
  • Design + Targeted Sharing26
  • How it works27
  • How it works28
  • 29Developer Experience:Developers are people too
  • 30developerexperience.orghttp://www.flickr.com/photos/adewale_oshineye/4043310805
  • 31What is Developer Experience?1 Apply UX techniques to developer-facing products.2 Focus on the out-of-box experience.3 Use convention over configuration.4 Design away common problems. Don’t document workarounds.
  • Unified APIs Console32
  • 33What if developers are people too?
  • 34Tomorrow:Google+ puts people at the centre of the web
  • 90%Of consumersonlinetrustrecommendations71%Say reviews fromfamily members orfriends influencepurchase decisionsSources: Econsultancy July2009,Harris Interactive June 2010
  • Social endorsements
  • Sharing across the web
  • People on in the web
  • Authorship and authority
  • Google+: this is just the beginning
  • 41Thank You!Questions?