5Google’s missionOnline contentBillions of web pagesOffline contentBillions of itemsbecoming indexedTo organize the world’s information and makeit universally accessible and useful.
6Blogger Book SearchAlerts CalendarBuzz CodeCheckoutBlog SearchDirectoryVideo Web SearchGroups Images LocalPicasa Scholar TalkWeb AcceleratorSMSEarth Froogle GmailMaps for MobileMaps Mobile NewsToolbar SketchUpTranslateFinance Google LabsPackSpecializedSearchesDocs &SpreadsheetsYouTubeFeedburnerGoogle Reader
The public sphere and many publics“When the United States Presidentaddresses “the public,” he is not talking tothe same collection of people that theZimbabwean President is addressing whenhe speaks.Presidents from different countries arespeaking to different constituents and, thus,assume different collective norms andvalues.”17http://www.danah.org/papers/TakenOutOfContext.pdf
The public sphere and many publics“Individuals often engage with and aremembers of different publics and they movebetween them fluidly. Publics are not alwaysdistinct from one another and there are oftensmaller publics inside broader publics.”18http://www.danah.org/papers/TakenOutOfContext.pdf
Circles are publicsOne PublicversusMany PublicsversusMany Circles19
20Design Thinking:Design how it works and how it looks
Design is how it works21http://www.jaygreene.com/book.html
Steve JobsPeople think its this veneer − that thedesigners are handed this box and told,Make it look good! Thats not what wethink design is. Its not just what it lookslike and feels like. Design is how itworks.22http://www.nytimes.com/2003/11/30/magazine/30IPOD.html
How it looks23http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
How it looks24http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html
31What is Developer Experience?1 Apply UX techniques to developer-facing products.2 Focus on the out-of-box experience.3 Use convention over configuration.4 Design away common problems. Don’t document workarounds.