How we intend to create market demandand educate medical personnel?
THE DEMAND:Patients and doctors alike, are looking forLONG-TERM treatment solutions for Scoliosis
DIRECT MARKET:DOCTORS AND ORTHOPEDIC SPECIALISTS
SALES & MARKETING PLAN Treatment gaining Doctors trust with peer-to-peerDirect endorsement, CET exhibition to reach and educateCustomers doctors concerning new technologies.(Push) Demonstrate effectiveness and ease of application for patients.Indirect Consumers are often searching for the procedureCustomers that is right for them so create campaign to attract(Pull) patients to doctors with print and digital material.
CORE AUDIENCE• Education focused on research physicians• Continued International outreach to Europe and Asia• Strategic focus and education with SRS• Presentations at conferences (both for practicing and academic physicians)
MARKETING PLAN• Specialized trade journals and exhibiting at medical tradeshows• Press release and development news for newsletters issued from the Scoliosis Research Society, American Academy of Orthopeadic Surgeons, Scoliosis Journal• Publications, mailers and flyers, and continuing education seminars for training health professionals
CROSS MARKETING STRATEGY• Online campaign centered on education and interactive tools to communicate value• Spread awareness about availability of treatment• Tradeshows networking• Mimic pharmaceutical industry approach
MARKET RISKS• Compliance with FDA Guidelines for marketing with all sales collateral and infrastructure• Measuring and tracking web inquires and direct sales• Brand consistency with all marketing strategies