Web Marketing for Your Business Presented by intrabest™

Your Team Who we are (In order of the work flow process)

Bill Bay Managing director for intrabest™ 14+ years experience developing websites and web-based applications Project manager, information architect, web content, multimedia DotNetNuke® specialist Set up framework and custom programming

Managing director for intrabest™

14+ years experience developing websites and web-based applications

Project manager, information architect, web content, multimedia

DotNetNuke® specialist

Set up framework and custom programming

Ron Smith 12+ years of web design experience Designed sites for various audiences including medical Advocate for accessible web designs Senior level Flash developer

12+ years of web design experience

Designed sites for various audiences including medical

Advocate for accessible web designs

Senior level Flash developer

Jesse Mills Project manager, information architect, web content, SEO Former Director of Marketing for a university alumni organization 12+ years of marketing through digital media 9 years at an agency Diverse client base across many industries

Project manager, information architect, web content, SEO

Former Director of Marketing for a university alumni organization

12+ years of marketing through digital media

9 years at an agency

Diverse client base across many industries

Content Development Web writing is different We edit and reorganize for usability and SEO Monthly SEM includes optimizing newly published content

Web writing is different

We edit and reorganize for usability and SEO

Monthly SEM includes optimizing newly published content

Project Management How do we manage the project efficiently? Browser-based online project manager Simple to use, easier than Outlook Major milestones and to-dos Upload files Centralizes communications Email notifications or subscribe via RSS in Outlook Efficient whether “near or far”

How do we manage the project efficiently?

Browser-based online project manager

Simple to use, easier than Outlook

Major milestones and to-dos

Upload files

Centralizes communications

Email notifications or subscribe via RSS in Outlook

Efficient whether “near or far”

Qualifications of Scope Web survey completed entirely before work proceeds Primary client stakeholders are in consensus You will provide 4 to 5 personas We’ll provide guidelines Based upon existing/potential clients or a composite Three design comps based upon survey input Two rounds of minor revisions to the chosen design Initial written content will be supplied by You

Web survey completed entirely before work proceeds

Primary client stakeholders are in consensus

You will provide 4 to 5 personas

We’ll provide guidelines

Based upon existing/potential clients or a composite

Three design comps based upon survey input

Two rounds of minor revisions to the chosen design

Initial written content will be supplied by You

Search Engine Marketing Search Engine Optimization Recap of the “Holistic” approach

Search Engine Marketing Holistic SEM and SEO Develop a message that sells (SEM) Structure the site properly (SEO) Build the site with the latest web standards (SEO) Monitor with Google Analytics (SEM) Cross reference with DNN’s built-in stats (SEM) Start Adwords campaign for keywords (SEM) Optimize all new content (SEO) Review after 6 months

Holistic SEM and SEO

Develop a message that sells (SEM)

Structure the site properly (SEO)

Build the site with the latest web standards (SEO)

Monitor with Google Analytics (SEM)

Cross reference with DNN’s built-in stats (SEM)

Start Adwords campaign for keywords (SEM)

Optimize all new content (SEO)

Review after 6 months

DotNetNuke® (DNN) Content Management System Overview

Key Features Fully extensible and scalable. Open source. Constantly evolving through real world trial. Simply efficient and manageable. Priority on security. Fully customizable. Multi-language support. User-friendly interface. Easy to access community support.

Fully extensible and scalable.

Open source.

Constantly evolving through real world trial.

Simply efficient and manageable.

Priority on security.

Fully customizable.

Multi-language support.

User-friendly interface.

Easy to access community support.

Managing Content & Design Site Settings Site Skins and CSS Modules File Management Recycle Bin Drag and Drop Functionality Banner Advertising

Site Settings

Site Skins and CSS

Modules

File Management

Recycle Bin

Drag and Drop Functionality

Banner Advertising

Security and Roles Single Installation, Multiple Portals Host and Administrator Accounts Security Roles and Protected Content Site Log Manage Vendors and Affiliates Bulk Email Newsletter Powerful Modules

Single Installation, Multiple Portals

Host and Administrator Accounts

Security Roles and Protected Content

Site Log

Manage Vendors and Affiliates

Bulk Email

Newsletter

Powerful Modules

Website Examples

Intrabest.com

DeepFlex, Inc.

Oklahoma University

OU – Sample 2

OU – Sample 3

Disaster Management International

TaxPro

LaCenterra

Durham Catering

Katy Area Chamber of Commerce

Vanguard Urologic Institute Large type Easy-to-find functions Simple architecture Content optimized for usability XHTML/CSS design and layout Google AdWords Google Analytics

Large type

Easy-to-find functions

Simple architecture

Content optimized for usability

XHTML/CSS design and layout

Google AdWords

Google Analytics

Turnkey Marketing Communications The whole picture

Branding Branding is key to powerful marketing Strong brands Can charge better prices/rates Build value Are more profitable Build customer loyalty and reduce cost of sales Create a pre-sale environment Help retain and attract talent, employees or students Guide employees on your direction and values

Branding is key to powerful marketing

Strong brands

Can charge better prices/rates

Build value

Are more profitable

Build customer loyalty and reduce cost of sales

Create a pre-sale environment

Help retain and attract talent, employees or students

Guide employees on your direction and values

Quick Brand Audit Does your strategic messaging clearly define who you are, what you do, who you do it for, and why should they trust you? Has it been tested by a small sampling of customers? Is your brand promise: Accurate? Relevant? Tangibly and consistently delivered? Is your brand promise unique to you? Have you defined your brand personality with three to five traits? Do all your communication vehicles consistently present your brand elements and attitude (logo, tagline, fonts, imagery, etc.)? Did you answer “No” to any of the questions above?

Does your strategic messaging clearly define who you are, what you do, who you do it for, and why should they trust you?

Has it been tested by a small sampling of customers?

Is your brand promise:

Accurate?

Relevant?

Tangibly and consistently delivered?

Is your brand promise unique to you?

Have you defined your brand personality with three to five traits?

Do all your communication vehicles consistently present your brand elements and attitude (logo, tagline, fonts, imagery, etc.)?

Did you answer “No” to any of the questions above?

Scott Muster – Brand Manager Experienced brand manager Created campaigns for: Budweiser The Men’s Wearhouse ConocoPhillips NASA

Experienced brand manager

Created campaigns for:

Budweiser

The Men’s Wearhouse

ConocoPhillips

NASA

Richard Simons – Graphic Designer 20+ years of experience Excels in design, page layout, typography, illustration, photo retouching, and print production Clients ranging from HP to Vanguard Urology Developed numerous brand standards for print

20+ years of experience

Excels in design, page layout, typography, illustration, photo retouching, and print production

Clients ranging from HP to Vanguard Urology

Developed numerous brand standards for print

Lynn Butler – MS Office Guru Microsoft Office Guru Brands often break down with internally produced documents MS Word and PowerPoint templates and related instructions Clients include: WaMu Schlumberger Silestone HCA

Microsoft Office Guru

Brands often break down with internally produced documents

MS Word and PowerPoint templates and related instructions

Clients include:

WaMu

Schlumberger

Silestone

HCA

Glen Muse – Producer/Director 20+ years experience as producer/director Wide variety of productions spanning broadcast and web Contributed to productions for: PBS The Discovery Channel The History Channel

20+ years experience as producer/director

Wide variety of productions spanning broadcast and web

Contributed to productions for:

PBS

The Discovery Channel

The History Channel

Jim Conlan – Radio Advertising 40+ year veteran of broadcast media Has been a DJ, voice actor, announcer, and writer Specialized in radio advertising since 1987 Some of his clients have been: Bank of Oklahoma GatorAde Jiffy Lube International Kinko's Tulsa Transit Authority

40+ year veteran of broadcast media

Has been a DJ, voice actor, announcer, and writer

Specialized in radio advertising since 1987

Some of his clients have been:

Bank of Oklahoma

GatorAde

Jiffy Lube International

Kinko's

Tulsa Transit Authority

Web development and more The intrabest team began building corporate intranets/extranets in 1995 and while we became very specialized, we realized the best value to our clients was in mastering integrated communications – understanding how to use the Web in context of all the other communication mediums like radio, TV, print, and emerging social media. We began to build our team based upon specialists in various areas of communication and with managers who can tie everything together to maximize a client’s investment and leverage it over any medium. This ensures that a client’s brand is maintained. Couple that with our unique business model and we can provide top talent at competitive rates. Our philosophy We view our clients as partners and we are successful only when they are successful. We strive to manage all projects efficiently to reduce waste so our client partners can minimize their investment while maximizing their return. We are fortunate to work with people we like both professionally and personally.

Web development and more

The intrabest team began building corporate intranets/extranets in 1995 and while we became very specialized, we realized the best value to our clients was in mastering integrated communications – understanding how to use the Web in context of all the other communication mediums like radio, TV, print, and emerging social media.

We began to build our team based upon specialists in various areas of communication and with managers who can tie everything together to maximize a client’s investment and leverage it over any medium. This ensures that a client’s brand is maintained. Couple that with our unique business model and we can provide top talent at competitive rates.

Our philosophy

We view our clients as partners and we are successful only when they are successful. We strive to manage all projects efficiently to reduce waste so our client partners can minimize their investment while maximizing their return. We are fortunate to work with people we like both professionally and personally.

Web development qualifications intrabest™ provides enterprise management solutions that empower organizations to automate their IT and align it to the needs of their business. We build content managed websites for organizations that desire to control their own websites and ecommerce catalogs. We work with clients of all sizes and in many markets, but we begin each project by articulating a short and long term web technology strategy. Our key Web personnel have a combined experience of over 40 years in software and web development, user-interface design, and multimedia. The name intrabest comes from “intranet” and “best” practices. intrabest™ is a DotNetNuke community sponsor and an accredited business with the Better Business Bureau. We are a registered Microsoft partner and small business specialist. Our web development philosophy Our web development philosophy is based on a few simple principles aimed at providing maximum value for our customers.

Web development qualifications

intrabest™ provides enterprise management solutions that empower organizations to automate their IT and align it to the needs of their business. We build content managed websites for organizations that desire to control their own websites and ecommerce catalogs. We work with clients of all sizes and in many markets, but we begin each project by articulating a short and long term web technology strategy.

Our key Web personnel have a combined experience of over 40 years in software and web development, user-interface design, and multimedia. The name intrabest comes from “intranet” and “best” practices.

intrabest™ is a DotNetNuke community sponsor and an accredited business with the Better Business Bureau. We are a registered Microsoft partner and small business specialist.

Our web development philosophy

Our web development philosophy is based on a few simple principles aimed at providing maximum value for our customers.

We believe in web accessibility and design with web standards Accessibility is a broad term that essentially means websites should support multiple browsers, multiple platforms, and be friendly to those with disabilities who may be using devices like screen readers. Nothing is worse than a website that can only be viewed in Internet Explorer on Windows. This is dismissive to a large portion of your audience, especially as Internet Explorer loses ground to other web browsers everyday. We design using World Wide Web Consortium standards and while it’s still not possible to have a website behave exactly the same way on every browser, we work to ensure that the user experience is as fluid as possible. We are advocates of open source software Open source software eliminates hefty licensing fees and allows the client to put more money into developing the website and messaging that meets their needs. While the open source software may be free, we sell our expertise in its customization, design, and development of effective content.

We believe in web accessibility and design with web standards

Accessibility is a broad term that essentially means websites should support multiple browsers, multiple platforms, and be friendly to those with disabilities who may be using devices like screen readers. Nothing is worse than a website that can only be viewed in Internet Explorer on Windows. This is dismissive to a large portion of your audience, especially as Internet Explorer loses ground to other web browsers everyday.

We design using World Wide Web Consortium standards and while it’s still not possible to have a website behave exactly the same way on every browser, we work to ensure that the user experience is as fluid as possible.

We are advocates of open source software

Open source software eliminates hefty licensing fees and allows the client to put more money into developing the website and messaging that meets their needs. While the open source software may be free, we sell our expertise in its customization, design, and development of effective content.

We do not employee proprietary content management systems No matter how you “pitch it” proprietary content management systems “marry” a client to a vendor and make them unnecessarily vulnerable to other market forces. What if that vendor goes out of business or raises its rates astronomically? The content managements systems we deploy are widely supported so our clients will always have hosting, maintenance, and development options. We do not require exclusive hosting contracts We also do not require our clients to host exclusively with us. We will work with our client’s preferred host but are careful to advise them when they may be exceeding a host’s capabilities. We use the right designer for the job We have web designers designing for the Web NOT print designers designing for the Web. Print and web are entirely different mediums. Designing for the web, especially a content management driven website, involves a different mindset and an understanding of the underlying code’s capabilities. Likewise great print designers know how to use a single page, different papers, inks, and varnishes as parts of their craft. That’s why we have specialists in each medium. More information on project development approach For more information on our web project development approach, contact us today.

We do not employee proprietary content management systems

No matter how you “pitch it” proprietary content management systems “marry” a client to a vendor and make them unnecessarily vulnerable to other market forces. What if that vendor goes out of business or raises its rates astronomically?

The content managements systems we deploy are widely supported so our clients will always have hosting, maintenance, and development options.

We do not require exclusive hosting contracts

We also do not require our clients to host exclusively with us. We will work with our client’s preferred host but are careful to advise them when they may be exceeding a host’s capabilities.

We use the right designer for the job

We have web designers designing for the Web NOT print designers designing for the Web. Print and web are entirely different mediums. Designing for the web, especially a content management driven website, involves a different mindset and an understanding of the underlying code’s capabilities. Likewise great print designers know how to use a single page, different papers, inks, and varnishes as parts of their craft. That’s why we have specialists in each medium.

More information on project development approach

For more information on our web project development approach, contact us today.