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Capturing Leads with Landing
Pages and Webforms
Promoting your Landing Pages
and Measuring the Results
Chat with us through the
question pane on GoTo Webinar
We will be starting at 19:30hrs
Landing Page Webinar Series
Creating landing pages
& using webforms
Promoting your landing pages &
Measuring the Results
Intouch Support
http://support.intouchcrm.co.uk/
Matthew Ruddle
Customer Services Director
Steve Plotkin
Marketing Manager
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
Agenda
• Why promote your landing pages
• 9 Ways to promote your Landing Pages
• Analysing your Landing Pages
• What to test and measure
• Webinar tasks
Why promote your
landing pages
Call to Action Landing Page Thank you Page
Be Smart about Promoting
Get known for what you do
Demonstrate your Expertise
Expand your Reach
Avoid over Promotion
9 Ways to Promote
your Landing Page
1. Calls to Action
Amazing Call to Action Templates
Free Consultation
Schedule a free
consultation with us
Free Download
Get a copy of our latest resource
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title here
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title here
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Download Now
http://cogn.im/ZWv0hI
2. Across your Website
3. By Email
[Free Guide] How to execute & measure
successful email marketing
Hi , Stephen ,
Our latest Dangerously Useful Guide.
How to Execute & Measure Successful Email Marketing
A step-by-step guide to getting the most from your email marketing efforts
As a marketing channel, email isn’t going anywhere. In a recent dmA study 75.8% of marketers
said they are using more email than they were three years ago.
So email marketing should be the core element to any successful B2B marketing plan and when
implemented correctly, a strategic email marketing campaign can expand your sales opportunity to
a broader audience while building loyalty with your existing client base.
This eBook will guide you through executing and measuring successful email marketing.
Find out :
• The top 5 email marketing challenges and solutions
• The 6 types of emails you can send to add value to your audience
• How to measure your email marketing success
CLICK HERE TO DOWNLOAD
We hope that you enjoy the read.
Best Wishes
James White
Managing Director of intouchcrm
intouchcrm <hello@intouchcrm.co.uk>
To: stephen.plotkin@cognition-coaching.co.uk
Reply-To: hello@intouchcrm.co.uk
How to execute and measure successful email marketing
8 January 2013 06:48
4. On Your Blog
5. Across Social Media
6. Via Press Releases
7. Through chosen Partners
8. In Thankyou Pages
9. At Events
Analysing your
Landing Pages
What are the key measurements?
1. Number of Views
2. Number of Submissions
3. Conversion rate
4. New Leads
5. Customers
Build Better Relationships
Answers you should know
• Which landing pages get the most views?
• Which landing pages are converting the best?
• Which landing pages have my customers come
from?
• Which landing pages are becoming less effective?
• Which landing pages are delivering the highest
quality leads?
What to test and measure
Webinar Tasks
Webinar Tasks
1. Choose your promotion channels
2. Create a promotion schedule
3. Start Analysing your Landing Pages
4. Identify ways to start improving performance
Intouch Support
http://support.intouchcrm.co.uk/
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
Landing pages & webforms webinar 2

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