Landing pages & webforms webinar 2

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Landing pages & webforms webinar 2

  1. 1. Capturing Leads with LandingPages and WebformsPromoting your Landing Pagesand Measuring the ResultsChat with us through thequestion pane on GoTo WebinarWe will be starting at 19:30hrs
  2. 2. Landing Page Webinar SeriesCreating landing pages& using webformsPromoting your landing pages &Measuring the Results
  3. 3. Intouch Supporthttp://support.intouchcrm.co.uk/
  4. 4. Matthew RuddleCustomer Services Director
  5. 5. Steve PlotkinMarketing Manager
  6. 6. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  7. 7. Agenda• Why promote your landing pages• 9 Ways to promote your Landing Pages• Analysing your Landing Pages• What to test and measure• Webinar tasks
  8. 8. Why promote yourlanding pages
  9. 9. Call to Action Landing Page Thank you Page
  10. 10. Be Smart about Promoting
  11. 11. Get known for what you do
  12. 12. Demonstrate your Expertise
  13. 13. Expand your Reach
  14. 14. Avoid over Promotion
  15. 15. 9 Ways to Promoteyour Landing Page
  16. 16. 1. Calls to Action
  17. 17. Amazing Call to Action Templates
  18. 18. Free ConsultationSchedule a freeconsultation with usFree DownloadGet a copy of our latest resource‘insert your free resource title’
  19. 19. Free DownloadAdd yourtitle hereFree Video TrainingAdd yourtitle hereFree eBookAdd yourtitle here30 day Free TrialAdd yourtitle here
  20. 20. Click here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to downloadClick here to download
  21. 21. DOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOADDOWNLOAD
  22. 22. Download our latest free eBookExplain what the book is about in theseTwo lines of textFree eBookDownload our digital resourceExplain what the resource is about inThese two lines of textFree Guide
  23. 23. Call NowAdd your number hereCallMeRequestQuotationClick HereRequestInformationClick HereRequestCall BackClick Here
  24. 24. Download Nowhttp://cogn.im/ZWv0hI
  25. 25. 2. Across your Website
  26. 26. 3. By Email[Free Guide] How to execute & measuresuccessful email marketingHi , Stephen ,Our latest Dangerously Useful Guide.How to Execute & Measure Successful Email MarketingA step-by-step guide to getting the most from your email marketing effortsAs a marketing channel, email isn’t going anywhere. In a recent dmA study 75.8% of marketerssaid they are using more email than they were three years ago.So email marketing should be the core element to any successful B2B marketing plan and whenimplemented correctly, a strategic email marketing campaign can expand your sales opportunity toa broader audience while building loyalty with your existing client base.This eBook will guide you through executing and measuring successful email marketing.Find out :• The top 5 email marketing challenges and solutions• The 6 types of emails you can send to add value to your audience• How to measure your email marketing successCLICK HERE TO DOWNLOADWe hope that you enjoy the read.Best WishesJames WhiteManaging Director of intouchcrmintouchcrm <hello@intouchcrm.co.uk>To: stephen.plotkin@cognition-coaching.co.ukReply-To: hello@intouchcrm.co.ukHow to execute and measure successful email marketing8 January 2013 06:48
  27. 27. 4. On Your Blog
  28. 28. 5. Across Social Media
  29. 29. 6. Via Press Releases
  30. 30. 7. Through chosen Partners
  31. 31. 8. In Thankyou Pages
  32. 32. 9. At Events
  33. 33. Analysing yourLanding Pages
  34. 34. What are the key measurements?
  35. 35. 1. Number of Views
  36. 36. 2. Number of Submissions
  37. 37. 3. Conversion rate
  38. 38. 4. New Leads
  39. 39. 5. Customers
  40. 40. Build Better RelationshipsAnswers you should know
  41. 41. • Which landing pages get the most views?• Which landing pages are converting the best?• Which landing pages have my customers comefrom?• Which landing pages are becoming less effective?• Which landing pages are delivering the highestquality leads?
  42. 42. What to test and measure
  43. 43. Webinar Tasks
  44. 44. Webinar Tasks1. Choose your promotion channels2. Create a promotion schedule3. Start Analysing your Landing Pages4. Identify ways to start improving performance
  45. 45. Intouch Supporthttp://support.intouchcrm.co.uk/
  46. 46. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm

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