Landing pages & webforms webinar 1
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Landing pages & webforms webinar 1

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Landing pages & webforms webinar 1 Landing pages & webforms webinar 1 Presentation Transcript

  • Capturing Leads with LandingPages and WebformsHow to construct a landing pageand integrate your CRMChat with us through thequestion pane on GoTo WebinarWe will be starting at 19:30hrs
  • Landing Page Webinar SeriesCreating landing pages& using webformsPromoting your landing pages &Measuring the Results
  • Intouch Supporthttp://support.intouchcrm.co.uk/ View slide
  • Matthew RuddleCustomer Services Director View slide
  • Steve PlotkinMarketing Manager
  • https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  • Agenda• What is a landing page and why use them• Customer buying cycle• 8 Steps to simple web forms• Landing page best practice• Webinar tasks
  • What is a landing pageand why use them
  • Call toAction
  • LandingPage
  • ThankyouPage
  • Call to Action Landing Page Thank you Page
  • Adding CTA’s to Blog PostsCall toAction
  • Landing Pages are a BusinessAsset
  • Customer Lifecycle
  • Lifecycle StagebuyingnowValidationPhaseEducational Phase Awareness Phase definitely arenot interested
  • “We have a problem”Awareness PhaseRealising problem or needMindset: Searching for problem• Use words that describe the problem• Don’t yet understand solutions• Looking to be educated• Banners• Blogs• PR• Directory Listings
  • Educational PhaseBeginning to understand possible solutionsMindset: Perform Research• Learn about how to solve a problem• Understand what options are available• Actively seeking information• eBooks• Blogs• What to do Guides• White Papers
  • Validation PhasePrioritising what’s important in a solutionMindset: Establish Buying Criteria• Establish the ‘must haves’• Understand options• Thorough investigation• How to guides• Checklists• Webinars• FAQ’s & SAQ’s
  • Evaluation PhaseMatching vendors to buying criteriaMindset: Review and trust• Compare vendors• Looking for trials or demos• Seeking consultation• Product guides• Testimonials• Product Brochure• Free trials
  • Target the right Buyer Persona
  • Creating Landing Pagesand Webforms
  • Build Better RelationshipsUnderstand the journey to becoming your customer
  • Call to ActionLanding PageWebformThank you Page
  • Toolkit1. Valuable Free Resource2. Website Content Management System3. Integrated CRM / Autoresponder System
  • Go ask your web master
  • HeaderMinimal NavKeyword TitlePrivacy NoticeClear texttellingreader whatto expectfrom thedownloadImage ofresourceWeb FormClearInstructionsOpt-in
  • 8 Steps to Simple Webforms
  • Step 1 & 2 Basic Set-up
  • Step 3 - 5 Completion Actions
  • Step 6 - 8 Organise & Follow-up
  • Here’s your form
  • Landing Page Best Practice
  • Write clear copy and explain thebenefits to the reader
  • Include company contact information
  • Ask for the right information
  • Include a link to your Privacy Policy
  • Add Customer testimonials
  • Add third party seals of approval
  • Chcek your speling
  • Next timePromoting your landing pages &Measuring the Results
  • Webinar Tasks
  • Webinar Tasks1. Analyise your buying process2. Review or create your personas forlanguage tips3. Create or modify your landing pages4. Create or modify your forms
  • Intouch Supporthttp://support.intouchcrm.co.uk/