Capturing Leads with LandingPages and WebformsHow to construct a landing pageand integrate your CRMChat with us through th...
Landing Page Webinar SeriesCreating landing pages& using webformsPromoting your landing pages &Measuring the Results
Intouch Supporthttp://support.intouchcrm.co.uk/
Matthew RuddleCustomer Services Director
Steve PlotkinMarketing Manager
https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
Agenda• What is a landing page and why use them• Customer buying cycle• 8 Steps to simple web forms• Landing page best pra...
What is a landing pageand why use them
Call toAction
LandingPage
ThankyouPage
Call to Action Landing Page Thank you Page
Adding CTA’s to Blog PostsCall toAction
Landing Pages are a BusinessAsset
Customer Lifecycle
Lifecycle StagebuyingnowValidationPhaseEducational Phase Awareness Phase definitely arenot interested
“We have a problem”Awareness PhaseRealising problem or needMindset: Searching for problem• Use words that describe the pro...
Educational PhaseBeginning to understand possible solutionsMindset: Perform Research• Learn about how to solve a problem• ...
Validation PhasePrioritising what’s important in a solutionMindset: Establish Buying Criteria• Establish the ‘must haves’•...
Evaluation PhaseMatching vendors to buying criteriaMindset: Review and trust• Compare vendors• Looking for trials or demos...
Target the right Buyer Persona
Creating Landing Pagesand Webforms
Build Better RelationshipsUnderstand the journey to becoming your customer
Call to ActionLanding PageWebformThank you Page
Toolkit1. Valuable Free Resource2. Website Content Management System3. Integrated CRM / Autoresponder System
Go ask your web master
HeaderMinimal NavKeyword TitlePrivacy NoticeClear texttellingreader whatto expectfrom thedownloadImage ofresourceWeb FormC...
8 Steps to Simple Webforms
Step 1 & 2 Basic Set-up
Step 3 - 5 Completion Actions
Step 6 - 8 Organise & Follow-up
Here’s your form
Landing Page Best Practice
Write clear copy and explain thebenefits to the reader
Include company contact information
Ask for the right information
Include a link to your Privacy Policy
Add Customer testimonials
Add third party seals of approval
Chcek your speling
Next timePromoting your landing pages &Measuring the Results
Webinar Tasks
Webinar Tasks1. Analyise your buying process2. Review or create your personas forlanguage tips3. Create or modify your lan...
Intouch Supporthttp://support.intouchcrm.co.uk/
Landing pages & webforms webinar 1
Landing pages & webforms webinar 1
Landing pages & webforms webinar 1
Landing pages & webforms webinar 1
Landing pages & webforms webinar 1
Landing pages & webforms webinar 1
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Landing pages & webforms webinar 1

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Landing pages & webforms webinar 1

  1. 1. Capturing Leads with LandingPages and WebformsHow to construct a landing pageand integrate your CRMChat with us through thequestion pane on GoTo WebinarWe will be starting at 19:30hrs
  2. 2. Landing Page Webinar SeriesCreating landing pages& using webformsPromoting your landing pages &Measuring the Results
  3. 3. Intouch Supporthttp://support.intouchcrm.co.uk/
  4. 4. Matthew RuddleCustomer Services Director
  5. 5. Steve PlotkinMarketing Manager
  6. 6. https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm
  7. 7. Agenda• What is a landing page and why use them• Customer buying cycle• 8 Steps to simple web forms• Landing page best practice• Webinar tasks
  8. 8. What is a landing pageand why use them
  9. 9. Call toAction
  10. 10. LandingPage
  11. 11. ThankyouPage
  12. 12. Call to Action Landing Page Thank you Page
  13. 13. Adding CTA’s to Blog PostsCall toAction
  14. 14. Landing Pages are a BusinessAsset
  15. 15. Customer Lifecycle
  16. 16. Lifecycle StagebuyingnowValidationPhaseEducational Phase Awareness Phase definitely arenot interested
  17. 17. “We have a problem”Awareness PhaseRealising problem or needMindset: Searching for problem• Use words that describe the problem• Don’t yet understand solutions• Looking to be educated• Banners• Blogs• PR• Directory Listings
  18. 18. Educational PhaseBeginning to understand possible solutionsMindset: Perform Research• Learn about how to solve a problem• Understand what options are available• Actively seeking information• eBooks• Blogs• What to do Guides• White Papers
  19. 19. Validation PhasePrioritising what’s important in a solutionMindset: Establish Buying Criteria• Establish the ‘must haves’• Understand options• Thorough investigation• How to guides• Checklists• Webinars• FAQ’s & SAQ’s
  20. 20. Evaluation PhaseMatching vendors to buying criteriaMindset: Review and trust• Compare vendors• Looking for trials or demos• Seeking consultation• Product guides• Testimonials• Product Brochure• Free trials
  21. 21. Target the right Buyer Persona
  22. 22. Creating Landing Pagesand Webforms
  23. 23. Build Better RelationshipsUnderstand the journey to becoming your customer
  24. 24. Call to ActionLanding PageWebformThank you Page
  25. 25. Toolkit1. Valuable Free Resource2. Website Content Management System3. Integrated CRM / Autoresponder System
  26. 26. Go ask your web master
  27. 27. HeaderMinimal NavKeyword TitlePrivacy NoticeClear texttellingreader whatto expectfrom thedownloadImage ofresourceWeb FormClearInstructionsOpt-in
  28. 28. 8 Steps to Simple Webforms
  29. 29. Step 1 & 2 Basic Set-up
  30. 30. Step 3 - 5 Completion Actions
  31. 31. Step 6 - 8 Organise & Follow-up
  32. 32. Here’s your form
  33. 33. Landing Page Best Practice
  34. 34. Write clear copy and explain thebenefits to the reader
  35. 35. Include company contact information
  36. 36. Ask for the right information
  37. 37. Include a link to your Privacy Policy
  38. 38. Add Customer testimonials
  39. 39. Add third party seals of approval
  40. 40. Chcek your speling
  41. 41. Next timePromoting your landing pages &Measuring the Results
  42. 42. Webinar Tasks
  43. 43. Webinar Tasks1. Analyise your buying process2. Review or create your personas forlanguage tips3. Create or modify your landing pages4. Create or modify your forms
  44. 44. Intouch Supporthttp://support.intouchcrm.co.uk/

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